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All Journal Bisnis Net : Jurnal Ekonomi dan Bisnis
Sujata, I Nyoman Ganes Ari
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Economics, Econometrics & Finance

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STRATEGI BANK INDONESIA PROVINSI BALI DALAM EDUKASI MELALUI JINGLE CBP RUPIAH BERDASARKAN DIGITAL MINDSET Sujata, I Nyoman Ganes Ari; Ramayu, I Made Satrya; Heptariza, Anita
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6843

Abstract

This study explores the strategy of Bank Indonesia Bali Province in educating the public about the values of Cinta, Bangga, Paham, Rupiah (CBP) Rupiah throught a jingle using a digital mindset approach. The CBP Rupiah Progra, aims to raise public awareness about the importance of Rupiah as a national symbol and legal tender. A qualitative descriptive method was employed, using interviews, observation, and documentation as data collection techniques. The findings show that the jingle is effective as an educational tool due to its simple and memorable lyrics. The use of digital platfrom such as Youtube and Instagram has significantly expanded the program’s reach. The combination of educational messages with digital dissemination helps improve public understanding, especially among younger audiences. This strategy is considered adaptive to technological  trends and media consumption habits, and it can serve as an innovative model for public education initiatives in governmental intstitutions.
Co-Authors HEPTARIZA, ANITA RAMAYU, I Made Satrya