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All Journal Sinkron : Jurnal dan Penelitian Teknik Informatika SEIKO : Journal of Management & Business Bisnis Net : Jurnal Ekonomi dan Bisnis Journal of Tourism Economics and Policy Indonesian Business Review Jurnal Indonesia : Manajemen Informatika dan Komunikasi
RAMAYU, I Made Satrya
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Retrospective of IKN Nusantara Investment; Study of Apple Investment Curtailment: Technostructure of Indonesia and Vietnam HEPTARIZA, Anita; DARMAWAN, Andreas James; SIHWINARTI, Dwi; RAMAYU, I Made Satrya; ERAWATI, Kadek Nonik
Journal of Tourism Economics and Policy Vol. 4 No. 4 (2024): Journal of Tourism Economics and Policy (October - December 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v4i4.1147

Abstract

In the government's efforts to collect investment in IKN (National Capital City) Nusantara in Indonesia, technostructure; or advanced technological infrastructure is one of the crucial factors in attracting investment from global technology companies, but Indonesia still faces significant challenges in technostructure readiness compared to countries such as Vietnam, reflecting on the investment selection of technology company Apple. This study aims to analyze the current state of Indonesia's technostructure, compare it with Vietnam, and formulate what strategic steps are needed by the Indonesian government to develop a better technostructure in the next three decades. Using a descriptive qualitative method, this study collects purposive sampling-based data through literature studies, documentation, and other supporting data to provide an in-depth understanding of the technostructure conditions of the two countries. The discussion includes a detailed analysis of the state of Indonesia's technostructure and the challenges it faces. Then the study continues by comparing the technostructure readiness of Indonesia and Vietnam to highlight the strengths and weaknesses of each country, and the final stage details the strategic steps that the Indonesian government must take in the next three decades to achieve competitive technostructure readiness in Indonesia. This study concludes that it is important for Indonesia to accelerate the development of technostructure to increase the attractiveness of global technology investment, especially with open management.
Internet Service Provider User Customer Lifetime Segmentation Analysis using RFM and K-Means Algorithm Amri, Muhammad Febrian Rachmadhan; Umam, Mohamad Hafidhul; Wibowo, Arief; Ramayu, I Made Satrya
Sinkron : jurnal dan penelitian teknik informatika Vol. 8 No. 1 (2024): Articles Research Volume 8 Issue 1, January 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v9i1.13024

Abstract

The characteristics of each customer can be segmented using RFM (Recency, Frequency, Monetary) which means customer's last transaction time, number of customer transactions, and amount of money spent. The Lifetime and K-Means methods are used to perform the process of clustering or grouping customers based on segmentation through RFM. The results will be divided into 4 clusters namely Gold, Silver, Platinum and Diamond. The results of clustering are visualized with graphs and cluster tables containing the results of segmentation and clusters or groups of From the results obtained from the previous stage, of the 104 customers in the Retail & Distribution Services (RDS) sector, 4 segments resulted in 43 customers with Platinum class, 39 customers with gold class, 14 customers with silver class, and 8 customers with platinum level. The most popular services services or product is high speed dedicated internet services, VPN IP package, and service network package as top 3 results. The largest amount of revenue services or product is transponder full time use services, support network and contact center application as top 3 results.
RANCANGAN SISTEM INFORMASI PERSEDIAAN STOK OBAT DENGAN METODE SYSTEM DEVELOPMENT LIFE CYCLE DI APOTEK NUSA FARMA NUSA PENIDA Ramayu, I Made Satrya
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 1 (2023): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i1.130

Abstract

The pharmacy data processing system is still managed traditionally, especially in the Nusa Penida area. The ledger records every transaction and piece of data. This is very inefficient because generating reports takes a lot of time and introduces a lot of errors, and negative things can happen if data is lost or corrupted. The scope of this research question is to design a pharmacy information system with the aim of facilitating data processing to provide more accurate and timely information in accordance with the expectations and needs of users in order to increase efficiency, improve work efficiency, and improve pharmacy services to customers. The system is designed to enable administrators to create transaction records, inventory reports, and other items in the pharmacy. In this study, the SDLC (System Development Life Cycle) methodology was used, and the system was made web-based using the MySQL database. Black box testing is used in this study. This pharmacy system architecture can process user data, account data, income transaction data, expenditure transaction data, and stock cards that can see expired and expired drugs and generate stock inventory reports.
Bisnis Model Digital “Weverse” Pada Kelompok Musik Korea Bts Pertiwi, Inten; Darmawan, Andreas James; Heptariza, Anita; Ramayu, I Made Satrya
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5498

Abstract

The Korean music group BTS is the most historic group in the success of popularizing Korean culture in the packaging of boy bands. Behind this success, the BTS production and management house has adapted a lot of digital business models to meet the needs of their fans in the Weverse application. The purpose of this research is to make a study that explores the digital business model strategy carried out by BTS, in order to provide learning to develop a digital business model category for a local music group in the global market. The research method uses descriptive qualitative with an in-depth look at the Weverse application, both as social media, and as a marketplace specifically for their products; using literature data collection techniques, online media, and direct interaction with BTS fans in Indonesia. The results of this study are in the form of a Weverse digital business model framework, with various descriptions on application features, customer user access, and customer journeys. The research implications can be a guide for continuing ongoing research on similar topics, as well as having an impact on BTS fans in studying digital business models from a country's culture. Keywords: Digital Business Model, Weverse, BTS
AI-Driven Disruption in Retail and Education Featuring Chegg, Stack Overflow, RWS, and Duolingo Ramayu, I Made Satrya; Darmawan, Andreas James; Heptariza, Anita; Sihwinarti, Dwi
Indonesian Business Review Vol 8 No 1 (2025): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.8.1.1-15

Abstract

The artificial intelligence (AI) revolution has brought significant disruption to the digital business industry, including the online retail education services sector. On the one hand, the application of AI in the corporate environment is often followed by a reduction in human labor. On the other hand, the use of AI by consumers challenges the existence of digital service companies, especially those engaged in online education. This research analyzes how business sustainability in this sector is not enough to adapt to AI, but needs to adopt AI strategically to create added value and stronger competitiveness. Through case studies on Chegg, Stack Overflow, RWS, and Duolingo; this research evaluates the impact of AI on business models, effective adaptation strategies, and growth opportunities amid the threat of disruption. The results show that companies that are able to integrate AI as part of product and service innovation are not only able to survive, but also have the potential to expand market share and create new trends in the online education industry.
Pengaruh Online Review dan Gaya Hidup terhadap Keputusan Pembelian Akomodasi melalui Airbnb di Kabupaten Badung Kusuma, I Nyoman Rendi Adi; Ramayu, I Made Satrya; Pratama, Putu Yogi Agustia
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6809

Abstract

Di era digital, perkembangan Online Travel Agent (OTA) seperti Airbnb menghadirkan tantangan dan peluang baru dalam perilaku konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh online review dan gaya hidup terhadap keputusan pembelian akomodasi melalui Airbnb di Kabupaten Badung, Bali. Populasi dalam penelitian ini adalah wisatawan domestik dan internasional berusia di atas 20 tahun yang melakukan penyewaan akomodasi melalui Airbnb selama 12 bulan terakhir. Ukuran sampel yang diambil sebanyak 100 responden dengan teknik non-probability sampling dan pendekatan purposive sampling. Metode yang digunakan adalah kuantitatif dengan pendekatan explanatory research dan teknik analisis regresi linear berganda yang diolah menggunakan aplikasi Statistical Package for the Social Sciences (SPSS) versi 25. Instrumen dalam penelitian ini berupa kuesioner dengan skala Likert yang disusun dan disebarkan secara daring untuk mengumpulkan data dalam bentuk tanggapan numerik. Hasil penelitian menunjukkan bahwa online review dan gaya hidup berpengaruh positif dan signifikan terhadap keputusan pembelian baik secara parsial maupun simultan. Temuan ini menegaskan pentingnya reputasi digital dan penyesuaian layanan akomodasi dengan gaya hidup melalui nilai dan preferensi konsumen. Implikasi dari penelitian ini memberikan wawasan praktis bagi pemilik akomodasi dalam mengelola reputasi digital secara strategis dan menyesuaikan layanan dengan gaya hidup target pasar untuk meningkatkan intensi dan realisasi pembelian.
STRATEGI BANK INDONESIA PROVINSI BALI DALAM EDUKASI MELALUI JINGLE CBP RUPIAH BERDASARKAN DIGITAL MINDSET Sujata, I Nyoman Ganes Ari; Ramayu, I Made Satrya; Heptariza, Anita
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6843

Abstract

This study explores the strategy of Bank Indonesia Bali Province in educating the public about the values of Cinta, Bangga, Paham, Rupiah (CBP) Rupiah throught a jingle using a digital mindset approach. The CBP Rupiah Progra, aims to raise public awareness about the importance of Rupiah as a national symbol and legal tender. A qualitative descriptive method was employed, using interviews, observation, and documentation as data collection techniques. The findings show that the jingle is effective as an educational tool due to its simple and memorable lyrics. The use of digital platfrom such as Youtube and Instagram has significantly expanded the program’s reach. The combination of educational messages with digital dissemination helps improve public understanding, especially among younger audiences. This strategy is considered adaptive to technological  trends and media consumption habits, and it can serve as an innovative model for public education initiatives in governmental intstitutions.
PERAN SEARCH ENGINE OPTIMIZATION (SEO) PADA WEBSITE TERHADAP BRAND AWARENESS DAN KINERJA CV FORNEO TOMITA Ismadi, Putu Berhan Natha; Heptariza, Anita; Ramayu, I Made Satrya
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6790

Abstract

According to the Ministry of Communication and Information, data on the development of print media, radio, television, and cyber over the past ten years shows that modern society tends to prefer interactive, personal, and real-time content. This study uses a qualitative method with a narrative approach, because this method allows researchers to explore the experiences of research informants in depth. The grand theory in this study uses attention economy theory. The research findings show that the implementation of SEO is a company's step in responding to the digitalization era and an effort to win the competition for publication media and in its implementation itself there is a big initiative from the owner to start digitalization in terms of publication. In addition, Search Engine Optimization (SEO) also has a positive impact on brand awareness where there is an increase in the visibility of website pages in search engines, this success cannot be separated from the collaboration between divisions in the company in terms of publication. However, there are also challenges that must be faced, namely changes in the habits of digital page users where users tend to prefer watching short videos or scrolling social media rather than reading website writing on the internet. The internal performance of the team in the company is also affected by the implementation of Search Engine Optimization (SEO), namely the selection of keywords and main topics of discussion in the content, on the other hand this also has a positive impact on user experience and audience preferences.
Co-Authors Arief Wibowo Darmawan, James Erawati, Kadek Nonik HEPTARIZA, ANITA Ismadi, Putu Berhan Natha Kusuma, I Nyoman Rendi Adi Muhammad Febrian Rachmadhan Amri Pertiwi, Inten Pratama, Putu Yogi Agustia Sihwinarti, Dwi Sujata, I Nyoman Ganes Ari Umam, Mohamad Hafidhul