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OPTIMALISASI FEED INSTAGRAM SEBAGAI MEDIA DAKWAH: STUDI KASUS AKUN @QURANREVIEW DALAM MENINGKATKAN PEMAHAMAN AL-QUR’AN MELALUI PLATFORM BROADCASTING DIGITAL Famuji, Untung; Khotimah, Khusnul
An-Nida : Jurnal Komunikasi Islam Vol 17, No 2 (2025)
Publisher : Fakultas Komunikasi dan Desain Program Studi Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/an-nida.v17i2.8587

Abstract

This study aims to analyze the optimization of Instagram feed as a medium for da’wah to enhance the understanding of the Qur’an, with a case study on the Instagram account @quranreview. In the digital era, the use of social media as a platform for da’wah has become increasingly relevant, especially for reaching the younger generation. The research employed a qualitative approach with a case study method, collecting data through interviews, observations, and documentation. The key findings indicate that @quranreview optimizes its Instagram feed through engaging visual design, the application of social influence principles such as reciprocity and social proof, and active interaction with the audience to deepen Qur’anic understanding. The practical implications of this research emphasize the importance for digital da’wah account managers to effectively utilize visual elements and audience interaction in conveying relevant and engaging religious messages. This research also contributes theoretically to the development of digital da’wah understanding through social media. 
Komunikasi Parasosial Dai Milenial: Strategi Intimasi di Instagram dan Tiktok Famuji, Untung; Nurhaidah, Siti Nuri; Pramula, Beni; Yasin, Fikri
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 15 No. 2 (2025): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v15i2.7081

Abstract

This study examines parasocial communication between millennial dai and their audiences on Instagram and TikTok within the context of digital Islamic preaching. The shift of da‘wah from conventional spaces to social media not only transforms the medium of religious communication but also reshapes communicative relations, intimacy construction, and the legitimation of religious authority. This study aims to analyze the strategies of parasocial intimacy construction employed by millennial dai and to compare how these strategies differ across Instagram and TikTok. Adopting a qualitative approach, this research employs digital netnography, multimodal content analysis, and audience reception interviews. Data were collected through sustained observation of five popular millennial dai, analysis of high-engagement Instagram posts and TikTok videos, and semi-structured interviews with active followers. The findings reveal that millennial dai employ six primary intimacy construction strategies: personal self-disclosure, interactive responsiveness, relatable informal language, emotional storytelling, behind-the-scenes content, and participation in digital trends. Cross-platform analysis shows that Instagram tends to foster curated and aspirational intimacy, whereas TikTok produces intimacy that appears spontaneous through casual expression and viral culture. However, the study demonstrates that such authenticity is performative and strategically adapted to platform-specific affordances. The findings further indicate that digital intimacy does not necessarily dilute religious messages, but rather transforms hierarchical preacher–audience relations into more fluid and communicative forms. At the same time, millennial dai operate within the logic of the attention economy and micro-celebrity culture, which may strengthen audience attachment while also posing risks of religious commodification and persona-centered devotion. Theoretically, this study contributes to parasocial communication scholarship within digital religion studies; practically, it offers a critical understanding of contemporary Islamic preaching in social media environments.
‘‘Click, Share, Da’wah: Spiritual Revolution at Your Fingertips’’ Famuji, Untung; Kholis, Nur; Basit, Abdul; Malik, Ahmed Abdul
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL 9, No.02 (2025): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v9i02.11197

Abstract

This research investigates how digital accessibility, facilitated by “click and share” mechanisms, drives a spiritual revolution in Islamic da’wah practices among Indonesian Muslims. The study aims to explore the shifts in religious learning patterns and the evolution of individual spirituality within the rapidly advancing digital era. Employing a qualitative methodology, this study integrates digital ethnography and in-depth interviews with 30 participants, including digital preachers (da’i), active social media users, and individuals who have undergone spiritual transformation through online platforms. Thematic analysis was applied to uncover recurring patterns in digital spiritual engagement and the dynamics of transformation in these digital spaces. The findings reveal that the ease of access enabled by a simple “click” has redefined religious learning, shifting it from rigid, scheduled sessions to on-demand spiritual consumption. Meanwhile, the culture of “sharing” has fostered new forms of religious social validation. Digital da’wah has transformed from traditional, lengthy sermons into micro-content formats using memes, visuals, and personalized messages. The study proposes the theoretical concept of “fingertip spirituality” as a new paradigm for digital religious engagement, offering practical and theoretical implications for Islamic communication strategies in the digital age.
Peran Media Massa Dalam Menyerukan Budaya Keberagaman di Indonesia pradika w, swandaru; Aris Saefulloh; Famuji, Untung
Kartika: Jurnal Studi Keislaman Vol. 6 No. 1 (2026): Kartika: Jurnal Studi Keislaman (Februari)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v6i1.503

Abstract

Indonesia’s cultural diversity serves as a defining characteristic of its national identity, yet this pluralism frequently generates intercultural conflicts manifesting through ethnic, religious, and racial tensions across multiple regions. This study investigates mass media's strategic role in promoting diversity culture within Indonesia's pluralistic society. Employing a qualitative descriptive methodology with literature review approach, this research analyzes how mass media functions as a critical bridge for cross-cultural communication through its extensive audience reach and cultural framing capabilities. Findings reveal that mass media possesses significant potential to foster mutual understanding and acceptance among diverse cultural groups by serving as an informational conduit that connects disparate cultures. However, commercial imperatives often compromise this function, leading to stereotype reinforcement rather than cultural appreciation. The study concludes that while mass media holds transformative power in cultivating diversity awareness, realizing this potential requires institutional commitment to journalistic independence, editorial neutrality, and prioritization of social responsibility over profit maximization. Recommendations include strengthening media literacy programs and developing alternative media platforms that genuinely serve public interest.
Shifting Religious Authority in the AI Era:: A Comparative Study of Gen Z Trust in AI Guidance and Traditional Ulama Famuji, Untung; Ahmed Abdul Malik; Siti Nuri Nurhaidah; Sofia Fahrany
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2026): April
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v9i1.3973

Abstract

The rapid proliferation of Artificial Intelligence (AI) has fundamentally disrupted the landscape of Islamic communication, introducing chatbots as novel sources of religious information that challenge the traditional authority of Ulama. This study aims to analyze the shift in religious authority among Generation Z by examining the reliability of AI-generated fatwas versus traditional Islamic scholarship. Employing a qualitative virtual ethnography method, data were collected through digital observation of AI interactions and critical analysis of a sermon by Habib Abdurrahman Assegaf regarding AI errors in religious interpretation. The results demonstrate significant “algorithmic hallucination” in religious texts. Specifically, AI failed to interpret the theological context of Sahih Bukhari regarding “Al-Madinatu Tanfi Al-Khabats,” providing a literal, erroneous translation that strips away spiritual meaning. While Gen Z utilizes AI for privacy and speed, this finding proves that AI lacks scientific lineage (sanad) and spiritual taste (dzauq). The implications of this study highlight the urgency of digital literacy to prevent the trivialization of sacred texts. In conclusion, while AI functions as an efficient data aggregator, it cannot replace the authoritative role of Ulama, as authentic religious understanding requires human mentorship through talaqqi to ensure validity and contextual accuracy.
Developing a Local Wisdom-Based “Patju” Religious Culture Model to Improve Students’ Worship Practices in Islamic Senior High Schools Sayuti, Lalu; Burhanudin, Nunu; Salmiwati; Yaqin, Lalu Nurul; Famuji, Untung
Al-Tadzkiyyah: Jurnal Pendidikan Islam Vol 17 No 2 (2026): Al-Tadzkiyyah: Jurnal Pendidikan Islam
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/atjpi.v17i2.30465

Abstract

This study developed and evaluated a “Patju”-based religious culture model to improve students’ worship practices in Nahdlatul Wathan Islamic senior high schools in East Lombok, West Nusa Tenggara, Indonesia. The study was motivated by the need to transform school religious routines from formal compliance into internalised worship discipline grounded in local wisdom and Islamic character values. A research and development design using the ADDIE framework was employed, consisting of analysis, design, development, implementation, and evaluation stages. The study involved three Islamic senior high schools, with data collected through observation, interviews, documentation, questionnaires, expert validation, individual trials, and group trials. Qualitative data were analysed through data reduction, data display, and conclusion drawing, while quantitative data were analysed using descriptive statistics to determine the model’s validity, practicality, and effectiveness. The findings showed that the developed model and its supporting prayer module were valid, with an overall validation score of 4.46. The effectiveness test indicated an increase in students’ worship practice scores from approximately 2.41 before implementation to 4.21–4.22 after implementation. The practicality test also showed positive results, with post-implementation practicality scores ranging from 4.13 to 4.22. These findings indicate that the model improved students’ prayer discipline, religious responsibility, honesty in worship reporting, peer support, and motivation to enhance the quality of worship. This study contributes to Islamic education scholarship by offering a culturally responsive religious culture model that integrates Lombok’s local value of “Patju” with structured worship habituation and character formation in Islamic senior high schools.