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All Journal JURNAL MULTIDISIPLIN ILMU AKADEMIK JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Dinda Luthfiaturrahmah Alhaq
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences

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Respon Konstruktif terhadap Kritik Negatif: Studi Kasus Strategi Komunikasi Dakwah pada Kanal YouTube Jeda Nulis Nia Darmawati; Dinda Luthfiaturrahmah Alhaq; Canra Krisna Jaya
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 6 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i6.7339

Abstract

The development of digital da'wah requires preachers not only to understand religious material but also to possess strong public communication and reputation management skills. The Jeda Nulis channel, managed by Habib Husein Ja'far Al-Hadar, has become a popular da'wah channel in Indonesia, actively engaging in dialogue with the digital public. However, this channel also receives various forms of negative criticism that can impact the image of da'wah in the digital space. This study aims to analyze the forms of negative criticism that appear on the Jeda Nulis channel, their impact on the channel's public image, and the da'wah communication strategies used to respond constructively to criticism. The study used descriptive qualitative methods using comment content analysis, video content observation, and secondary literature interviews. The results show that negative criticism is not always detrimental but can instead become a space for productive dialogue if handled with appropriate communication strategies: comment moderation, open clarification, a humanistic approach, and consistency of da'wah messages. This strategy successfully maintained and even strengthened the image of the Jeda Nulis channel as an inclusive, open, and moderate da'wah medium.
Peran Sumber Daya Manusia dalam Mengembangkan Inovasi Kewirausahaan di Era Disrupsi: Studi pada Lembaga Dakwah Majelis Ulama Indonesia (MUI) Dinda Luthfiaturrahmah Alhaq; Cecep Castrawijaya
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i6.7337

Abstract

This article discusses the role of human resources (HR) in dakwah institutions in developing entrepreneurial innovation in the era of disruption, with a focus on the Indonesian Ulema Council (MUI) as a case study. The development of digital technology demands that dakwah institutions transform from traditional patterns toward adaptive, creative, and economically empowering approaches. This study uses a qualitative method with a descriptive-analytical library research approach. The results of the analysis show that HR plays a strategic role as the driving force of dakwah innovation and entrepreneurship based on Islamic values. Adaptive and creative human resources with strong digital literacy are able to bridge dakwah activities with productive economic initiatives, such as sharia entrepreneurship training, Islamic financial literacy, and the development of halal certification. MUI has demonstrated the integration of dakwah, innovation, and digital technology as a response to the dynamics of the disruption era. Therefore, strengthening HR capacity is a key factor for dakwah institutions in creating a model of dakwah that is relevant, competitive, and oriented toward the welfare of the ummah.
Co-Authors Canra Krisna Jaya Cecep Castrawijaya Nia Darmawati