Claim Missing Document
Check
Articles

Found 2 Documents
Search

Aspek Rasionalitas Dalam Pengambilan Keputusan Dan Rasionalitas Terbatas (Bounded Rational) Isra, Al Lukman Syafni; Apriliano, Riko; Prayoga, Arik
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze classical rationality and bounded rationality as two approaches that explain decision-making processes in various individual, organizational, and public policy contexts. Through a literature review of conceptual and empirical works, this study evaluates the assumption of perfect rationality that emphasizes logical, systematic, and complete information-based decision-making. The analysis then turned to the concept of bounded rationality introduced by Herbert A. Simon and reinforced by Mary Zey's critique, which asserted that human decisions is influenced by cognitive, informational, and environmental limitations. The research findings suggest that individuals tend to use satisficing and heuristic strategies as described by Kahneman and Tversky which, while efficient, can result in systematic biases and decisions that are not always optimal. Recent empirical studies have also shown that bounded rationality has an impact on organizational, managerial, and public policy decisions, and has the potential to cause wrong decisions if cognitive bias is not managed properly. This study concludes that bounded rationality is a more realistic framework than classical rationality, but still requires integration with normative rational approaches to understand decision-making holistically. The implications of this study open up opportunities for further studies that utilize computational approaches and contextual analysis to map decision patterns in real-world situations.
Sosialisasi dan Pembuatan Nomor Induk Berusaha(NIB) Sebagai Legalitas bagi Pelaku Usaha UMKM di Kelurahan Rempang Cate Sirait, Richart; Apriliano, Riko; Savana, Raja Musyaffa Abiyyu; Setianingsih, Reva; Agustini, Raja Kharin; Simongilailai, Rasmi Delmita; Sintiana, Ranti Marshanda; Murtiani, Ririn; Rintaria; Afini, Rindi Naawaini; Prastowo, Aang Yudho
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 3 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i3.18174

Abstract

Abstrak Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Rempang Cate, Kota Batam, menghadapi kendala berupa keterbatasan pengetahuan digital, metode pemasaran tradisional, dan tidak adanya legalitas usaha. Program Kuliah Kerja Nyata (KKN) Universitas Maritim Raja Ali Haji dilaksanakan dengan tujuan untuk memberikan pendampingan dan fasilitasi dalam pembuatan Nomor Induk Usaha (NIB) untuk meningkatkan legalitas dan daya saing UMKM. Metode yang digunakan adalah pendekatan partisipatif melalui tiga tahap, yaitu observasi lapangan, sosialisasi pentingnya legalitas usaha dengan melibatkan Koperasi dan Dinas UMKM, serta pendampingan teknis dalam pembuatan NIB melalui sistem Online Single Submission (OSS). Hasil kegiatan tersebut menunjukkan peningkatan pemahaman pelaku UMKM terkait fungsi dan manfaat NIB, serta penerbitan sejumlah NIB untuk usaha mikro dan kecil di Rempang Cate. Dengan kepemilikan NIB, pelaku usaha memperoleh kepastian hukum, kemudahan akses modal, dan peluang pengembangan bisnis di masa depan. Kegiatan ini tidak hanya memecahkan masalah legalitas bisnis, tetapi juga mendorong kesadaran masyarakat akan pentingnya inovasi dan adaptasi digital dalam menghadapi persaingan ekonomi. Kata kunci: legalitas usaha, NIB, OSS, pemberdayaan masyarakat, UMKM