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All Journal Mandala: Jurnal Ilmu Hubungan Internasional TRANSBORDERS: International Relations Journal Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Indonesian Community Service and Empowerment Journal (IComSE) Indonesian Journal of Tourism and Leisure Society: Jurnal Pengabdian Masyarakat Socio Politica : Jurnal Ilmiah Jurusan Sosiologi
Afriantari, Rini
Universitas Pasundan
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengembangan UMKM “Belia” melalui E-Commerce di Kota Bandung Afriantari, Rini; Taufik, Taufik
Society : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2024): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v3i1.377

Abstract

The development of the Industrial Revolution 4.0 has had a significant impact, one of which can be seen in the practice of e-commerce, a buying and selling transaction activity that utilizes the internet system, especially on gadget devices. In this context, UMKM Belia, a cake business operating in the Santosa Asih Jaya Complex, Cipamokolan Village, Rancasari District, Bandung, West Java, is the target partner to face this change. A review of the priority problems of MSMEs “Belia” reveals a focus on two main aspects: financial management and marketing strategy. In order to overcome these challenges, solution steps in the marketing sector can be taken by developing an online strategy through social media platforms such as Instagram. Besides that, creating exciting content through blogging can be an effective means of reaching potential consumers. Furthermore, young MSMEs can utilize virtual stores on marketplace platforms such as Grab Food to expand their sales reach. It provides opportunities for further growth and opens a broader sales scope. As for increasing transaction capabilities via e-commerce, using M-banking transfer methods, QRIS, and other digital payment solutions can be a progressive step to adapt to rapidly developing industry trends.
Co-Authors Alif Oktavia Anton Minardi Bulbul Abdurrahman Cindy Yosita Putri Kunkunrat, Kunkunrat Maesuroh Maesuroh Muhammad Budiana Neneng Uswatun Hasanah Oktavia, Alif Poerwantika, Tine Ratna Rekha Kersana Taufik Taufik Taufik, Taufik