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All Journal Al-Kharaj: Journal of Islamic Economic and Business Jurnal Hukum, Politik dan Ilmu Sosial (JHPIS)
Dela Aprilia
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Price (VAT) and Brand Image on Purchase Decisions of Scarlett Skincare Products in TikTok Shop through Consumer Trust as a Mediating Variable among Generation Z in Indonesia Dela Aprilia; Zaenul Muttaqien
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8405

Abstract

This study aims to examine the effect of Price (VAT) and Brand Image on Purchase Decisions of Scarlett skincare products through TikTok Shop, with Consumer Trust serving as both a mediating and moderating variable among Generation Z in Indonesia. A quantitative approach was employed, targeting Generation Z consumers who have purchased Scarlett products via TikTok Shop. The sample was determined using purposive sampling, with the criteria of respondents aged 13–28 years. Based on the Rao Purba formula, the minimum required sample size was 96.4 respondents, rounded up to 100, which is considered appropriate according to Roscoe’s rule of thumb suggesting an ideal range of 30 to 500 respondents. Data were collected using questionnaires with a five-point Likert scale and analyzed with SmartPLS software. The findings reveal that Price (VAT), Brand Image, and Consumer Trust have a positive and significant effect on Purchase Decisions, both directly and indirectly. More specifically, Consumer Trust plays a mediating role in strengthening the influence of Price (VAT) and Brand Image on Purchase Decisions. Thus, Consumer Trust emerges as a key factor that bridges and reinforces the interrelationships among the variables, resulting in a more consistent and significant impact on Purchase Decisions
Sengketa Transaksi Digital dalam Jual Beli Online Perspektif Hukum Islam Dela Aprilia; Nadya Quwwatun Rabbaniah; Shadiqah Tirza Tsamarah; Kurniati Kurniati
JURNAL HUKUM, POLITIK DAN ILMU SOSIAL Vol. 4 No. 4 (2025): Desember: JURNAL HUKUM, POLITIK DAN ILMU SOSIAL
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jhpis.v4i4.5730

Abstract

This study examines the characteristics of digital transaction disputes in online buying and selling and evaluates the mechanisms for resolving these disputes based on Islamic law principles. The rapid development of digital technology has significantly transformed commercial activities in Indonesia, yet it has also contributed to a sharp increase in consumer complaints, particularly in e-commerce transactions. Secondary data from Bank Indonesia and the Ministry of Trade indicate that more than 90% of consumer complaints from 2022 to 2025 originated from online transactions, demonstrating the vulnerability of digital consumers to misinformation, delivery issues, unilateral cancellations, fraud, and product mismatch. Using a qualitative method with a normative legal approach complemented by conceptual, statutory, and empirical analysis, this study investigates the legal framework governing digital transactions and compares it with the principles of fiqh muamalah. Findings reveal that most disputes arise from violations of fundamental Islamic contractual principles, including uncertainty (gharar), unclear object of contract (ma’qud ‘alaih), imbalance of information, and failure to uphold honesty and good faith. While positive law provides consumer protection through the Consumer Protection Law and the Electronic Information and Transactions Law, its implementation remains limited, particularly in resolving digital disputes. Islamic law, through principles of justice (‘adl), transparency, prevention of harm, and amicable settlement (shulh), offers a comprehensive foundation for fair and efficient dispute resolution. The study concludes that integrating these Islamic legal principles within modern Online Dispute Resolution (ODR) mechanisms can enhance legal certainty, consumer protection, and ethical standards in digital commerce.
Co-Authors Kurniati Kurniati Nadya Quwwatun Rabbaniah Shadiqah Tirza Tsamarah Zaenul Muttaqien