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All Journal Review: Journal of Multidisciplinary in Social Sciences Talent: Journal of Economics and Business
Apriyanih, Cindy
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Assessing the Feasibility of Wedding Organizer Services: A Case Study of Swana Wedding Organizer in Cikarang Apriyanih, Cindy; Riswandari, Imas Candra; Tanjung, Kartika Permata Sari; Nugraha, Nerissa Arviana; Zifanzani, Salina
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 09 (2025): September 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i09.1057

Abstract

This study analyzes the feasibility of a wedding organizer business, focusing on Swana Wedding Organizer as a case study. The increasing demand for wedding services along with changes in modern lifestyles has made wedding organizers a solution for couples who want to plan a stress-free wedding. The research method used is descriptive with a qualitative approach, including observation, surveys, and interviews. The results show that Swana Wedding Organizer offers varied and high-quality services, at affordable prices for the middle to upper class. Despite facing stiff competition, marketing strategies through social media and collaboration with other vendors have increased visibility and reputation. Significant revenue fluctuations indicate good growth potential, indicating that Swana Wedding Organizer is feasible to run and has positive prospects in the competitive wedding industry, while contributing theoretically by enriching the literature on business feasibility in the service sector and practically by providing insights for entrepreneurs on how to integrate marketing strategies, service quality, and vendor collaboration to achieve sustainable competitiveness.
Ethical Leadership, Transparent Decision-Making, and Organizational Trust : The Mediation Role of Communication Openness in Electronic Companies Bekasi Apriyanih, Cindy; Putri, Diah Ayu Syahrani
Talent: Journal of Economics and Business Vol. 3 No. 04 (2025): December 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/jeb.v3i04.1085

Abstract

This study examines the influence of Ethical Leadership and Transparent Decision-Making Processes on Organizational Trust, with Communication Openness as a mediating variable, in electronics companies in the Bekasi Regency industrial area. In the competitive era of globalization, Organizational Trust is a key element of corporate success. This research is based on the phenomenon of low employee trust in companies, even though the electronics sector shows high potential in the economy. Data was collected through questionnaires distributed to 198 employees who had worked for at least one year. Data analysis was carried out using the Partial Least Squares (PLS) method using SmartPLS. The results of the study show that Ethical Leadership has a significant positive effect on Organizational Trust. Ethical leaders are able to create a work environment that supports trust, especially among young employees with high levels of education. In addition, Transparent Decision-Making Processes have also been shown to contribute positively to Organizational Trust, with transparency in decision-making increasing procedural fairness and two-way communication. Communication Openness functions as a mediator that strengthens the relationship between the two independent variables and Organizational Trust . This research provides important insights for leaders and policy makers in the electronics sector to increase organizational trust, which in turn can drive innovation and productivity. These findings also enrich the literature on the dynamics of ethical leadership and transparency in a corporate context, and emphasize the importance of open communication in building trust in a dynamic work environment.
Co-Authors Nugraha, Nerissa Arviana Putri, Diah Ayu Syahrani Riswandari, Imas Candra Tanjung, Kartika Permata Sari Zifanzani, Salina