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All Journal Jurnal Lentera Pengabdian Review: Journal of Multidisciplinary in Social Sciences
Tanjung, Kartika Permata Sari
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Sosialisasi Pengembangan Strategi Pemasaran Melalui Media Sosial Pada UMKM Brownis Di Desa Sukamulya Kamilah, Lala Kamelia; Etty Zuliawati Zed; Tanjung, Kartika Permata Sari; Welly Sheila Apriana; Intan Permatasari; Panjaitan, Simon Andriano
Lentera Pengabdian Vol. 2 No. 02 (2024): April 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v2i02.304

Abstract

Perkembangan teknologi informasi semakin pesat dan saat ini mempengaruhi hampir setiap aspek kehidupan. Dengan terciptanya media sosial menambah semakin kuat kemajuan yang terjadi di alami oleh teknologi termasuk juga teknologi informasi. Dengan kemajuan teknologi saat ini juga mempengaruhi kemajuan ekonomi di Indonesia, contoh penerapannya yaitu pelaku usaha yang terus mau ikut serta mengambil hal positif dari perkembangan teknologi. Metode yang diguanakan yaitu metode tindakan partisipatif, kegiatan yang mencakup yaitu dengan memberikan materi berupa teori – teori pemasaran dan berlanjut mendampingi dan membimbing pelaku UMKM dalam membuat akun di media sosial, dan juga pembuatan berbagai postingan yang menarik dalam media sosial. Dengan adanya kegiatan ini sangat di harapkan terciptanya peningkatan potensi dan peluang untuk mendorong lebih banyak penjualan, dan Platform media sosial dapat memungkinkan segmentasi yang sangat tepat untuk pelanggan tertentu berdasarkan demografi, minat, perilaku online, dan lainnya, memungkinkan pelaku usaha UMKM untuk menargetkan kampanye mereka secara efektif dan signifikan
Assessing the Feasibility of Wedding Organizer Services: A Case Study of Swana Wedding Organizer in Cikarang Apriyanih, Cindy; Riswandari, Imas Candra; Tanjung, Kartika Permata Sari; Nugraha, Nerissa Arviana; Zifanzani, Salina
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 09 (2025): September 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i09.1057

Abstract

This study analyzes the feasibility of a wedding organizer business, focusing on Swana Wedding Organizer as a case study. The increasing demand for wedding services along with changes in modern lifestyles has made wedding organizers a solution for couples who want to plan a stress-free wedding. The research method used is descriptive with a qualitative approach, including observation, surveys, and interviews. The results show that Swana Wedding Organizer offers varied and high-quality services, at affordable prices for the middle to upper class. Despite facing stiff competition, marketing strategies through social media and collaboration with other vendors have increased visibility and reputation. Significant revenue fluctuations indicate good growth potential, indicating that Swana Wedding Organizer is feasible to run and has positive prospects in the competitive wedding industry, while contributing theoretically by enriching the literature on business feasibility in the service sector and practically by providing insights for entrepreneurs on how to integrate marketing strategies, service quality, and vendor collaboration to achieve sustainable competitiveness.
Co-Authors Apriyanih, Cindy Etty Zuliawati Zed Intan Permatasari Kamilah, Lala Kamelia Nugraha, Nerissa Arviana Panjaitan, Simon Andriano Riswandari, Imas Candra Welly Sheila Apriana Zifanzani, Salina