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All Journal Borobudur Communication Review
Kamal, Refal Mustafa
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Languange, Linguistic, Communication & Media Social Sciences

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Strategi Pemasaran melalui Platform Digital serta Diversifikasi Produk Beras Kelompok Tani Ngudi Makmur untuk meningkatkan daya saing di era digital Sari, Eka Anisa; Sirajuddin, Muhammad Mar'ie; Hafni, Diska Arliena; Tribuwana, Mohammad Endy; Kamal, Refal Mustafa; Puspita, Amanda Dela; Khoirunissa, Khoirunissa; Erviana, Vera Yuli
Borobudur Communication Review Vol 5 No 2 (2025): Borobudur Communication Review
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.14814

Abstract

This community service activity aims to increase the capacity of the Ngudi Makmur farmer group in Seyegan, Sleman, Yogyakarta through digital marketing training and rice product diversification. The training materials covered digital marketing, branding, communication, and rice flour processing. The methods used included counseling, interactive training, and evaluation through pre- and post-tests. The evaluation results showed an increase in the average score of participants from 0.57 in the pre-test to 0.89 in the post-test. The level of understanding of participants before the training was still low, especially in the aspects of communication (15 participants) and rice product diversification (10 participants). After the training, there was a significant and even increase in all aspects, namely digital marketing (33 participants), branding (35 participants), communication (29 participants), and rice product diversification (27 participants). Thus, this activity has proven effective in increasing the knowledge and skills of farmer groups, both in utilizing digital platforms for marketing and in developing innovative rice-based products. This program is expected to strengthen the competitiveness and economic independence of farmer groups in a sustainable manner.
Co-Authors Diska Arliena Hafni, Diska Arliena Khoirunissa, Khoirunissa Puspita, Amanda Dela Sari, Eka Anisa Sirajuddin, Muhammad Mar'ie Tribuwana, Mohammad Endy Vera Yuli Erviana