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All Journal Aptisi Transactions on Technopreneurship (ATT) International Journal of Business Studies ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Ardiansyah, Zulfadli
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Rich Picture Analysis of MRT Jakarta Transit-Oriented Development (TOD) Business Ecosystem Ardiansyah, Zulfadli; Marimin, Marimin; Indrawan, Dikky; Yurianto, Yurianto
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.601

Abstract

Transit-oriented development (TOD) aims to create added value by optimizing regions around transportation hubs. It emphasizes the integration of mass transit systems with non-motorized transport while reducing the use of motor vehicles through the development of dense, mixed-use areas. This research examines the role of MRT Jakarta Co. in building a business ecosystem that supports TOD area creation. The objective is to identify key stakeholders and strategies that influence TOD implementation. This research uses Soft System Methodology (SSM), with data collected from seven MRT Jakarta Co. employees and expert interviews. Rich Picture analysis is used to visualize the interactions and challenges in the system. The results show that collaboration among MRT Jakarta Co., developers, government, associations, and landowners is essential. Barriers include regulatory limitations, inconsistent policies, and funding constraints. The Rich Picture reveals a complex structure of roles, norms, and power dynamics that shape TOD success. The research concludes that regulatory support, stakeholder engagement, and clear coordination mechanisms are critical for effective TOD development. These findings can guide policymakers and urban planners in enhancing transit-based city planning.
The Impact of Digital Content Marketing Strategies on Perceived Usefulness and VALORANT Game Acceptance Sukendri, Nengah; Ardiansyah, Zulfadli; Rizky, Agung; Asri, Asri; Zainarthur, Henry
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1335

Abstract

In the digital gaming industry that is becoming increasingly competitive, content marketing strategies play a crucial role in shaping players’ perceptions of a game’s quality and usefulness while influencing their decision to adopt it. As one of Riot games’ most prominent titles, VALORANT faces market dynamics that require digital marketing strategies that are informative, engaging, and sustainable. This study aims to analyze the influence of digital content marketing strategies on perceived usefulness and game acceptance using the Technology Acceptance Model (TAM) framework. The research employs a quantitative approach through an online survey of active VALORANT players, and the data are analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine causal relationships within TAM. The findings reveal that digital content marketing strategies have a significant positive effect on perceived usefulness, while Perceived Ease of Use (PEOU) also enhances Perceived Usefulness (PU) and overall game acceptance. Relevant and consistent content strengthens players’ perceived value, whereas ease of use supports a more comfortable and enjoyable gaming experience. This study highlights that strong digital content marketing strategies combined with a user-friendly game design are key factors in increasing player acceptance and engagement. The findings offer essential insights for developers and marketers in formulating effective content strategies to expand adoption, boost retention, and sustain the game’s community ecosystem.
ASESSING DEVELOPMENT VALUE CREATION PT MRT JAKARTA IN MANAGING TRANSIT ORIENTED USING STRATEGIC ASSUMPTION AND TESTING AND INTERPRETATIVE STRUCTURAL MODELLING Ardiansyah, Zulfadli; Marimin, Marimin; Indrawan, Dikky; Yurianto, Yurianto
International Journal of Business Studies Vol. 9 No. 2 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i2.373

Abstract

This study aims to conduct an analysis environment business and find out the elements that play the most important role in assessing the development of value creation at PT MRT Jakarta for the creation of TOD. The expert team will identify, assess, and map various strategic assumptions that appear in the SAST strategic assumption quadrant diagram and Interpretative Structural Modeling. The assessment of each expert from the experts will be taken as a team assessment by determining the statistical mode for each factor for each category. The most important elements are the commitment of government leaders in the development of KBT, associations, regulations that are not yet synchronized, clear authority in the development and management of KBT, completeness of related regulations, the DKI provincial government's support in the use of BMD. Integrated Planning Policy: To create a successful transit-based area, a policy is needed that integrates transportation planning with spatial planning. The local government and PT MRT must work together to develop a plan that considers aspects of land use, transportation, and public services.
Co-Authors Asri asri Indrawan, Dikky Marimin Marimin Rizky, Agung Sukendri, Nengah Yurianto Yurianto Zainarthur, Henry