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All Journal Jurnal Multidisiplin Sahombu Ininnawa: Jurnal Pengabdian Masyarakat
Nidrah, Nidrah
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Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PEMBERDAYAAN UMKM KOPI MELALUI SEMINAR KEWIRAUSAHAAN UNTUK STRATEGI BRANDING PRODUK Mufidatul Azmi; Z. Huzaen, Chairunnisaa M.; Nidrah, Nidrah; Haz, Andi Nurfiana; Kurniawati, Rika
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Volume 03 Nomor 02 (Oktober 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i2.10470

Abstract

ABSTRAK Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberdayakan UMKM berbasis kopi di daerah pedesaan melalui seminar kewirausahaan dengan tema “Membangun Jiwa Wirausaha dari Desa: Menggali Potensi Tanaman Kopi sebagai Komoditas Lokal Bernilai Tinggi.” Seminar ini berfokus pada dua pokok bahasan, yaitu eksplorasi potensi ekonomi kopi lokal dan strategi branding produk kopi untuk meningkatkan daya saing. Kegiatan ini dilaksanakan pada Juli 2025 dengan melibatkan pelaku UMKM, mahasiswa, dan masyarakat desa sebagai peserta. Hasil kegiatan menunjukkan bahwa peserta memperoleh pemahaman yang lebih mendalam mengenai nilai strategis kopi sebagai komoditas unggulan serta mampu merancang ide dasar branding melalui pengembangan identitas merek, diferensiasi produk, dan storytelling. Kegiatan ini berkontribusi dalam meningkatkan kapasitas dan daya saing UMKM, khususnya dalam membangun citra dan nilai tambah produk kopi di pasar
Sensitivity Sector State-Owned Banking towards Signal Policy Fiscal: Event Study Change of Finance Minister on Himbara Banks Shares Nidrah, Nidrah; Rika Kurniawati; Fitriani Rahim
Jurnal Multidisiplin Sahombu Vol. 5 No. 07 (2025): Jurnal Multidisiplin Sahombu, November (2025)
Publisher : Sean Institute

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Abstract

The capital market serves as an important indicator for capturing informational changes, including political events related to fiscal policy. The announcement of a new Minister of Finance is considered an information event that may influence investor perceptions due to the strategic role of this position in determining national economic direction and fiscal stability. This study aims to examine the capital market reaction to the announcement, focusing on state-owned bank stocks (Himbara Banks) listed on the Indonesia Stock Exchange. An event study method was employed with an eleven-day event window (T–5 to T+5). The analysis utilized One Sample T-Test to detect significant abnormal returns on each observation day and Paired Sample T-Test to compare mean abnormal returns before and after the event. The findings reveal significant abnormal returns on T–3, T+3, and T+5, indicating that the market responded noticeably to the political event. The reaction on T–3 suggests possible information leakage, while the reactions on T+3 and T+5 reflect delayed market assessment of the new fiscal policy’s impact on state-owned banks. However, the Paired Sample T-Test indicates no significant difference between average abnormal returns before and after the announcement. These results suggest that the Indonesian capital market has not yet achieved semi-strong form efficiency.
Co-Authors Azmi, Mufidatul Fitriani Rahim Haz, Andi Nurfiana Huzaen, Chairunnisaa M. Z. Rika Kurniawati