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All Journal Jurnal Akademik Pengabdian Masyarakat
Risti Indah Sari F
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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ANALISIS PRAKTIK WIRAUSAHA PADA USAHA MERCON TANTAN SEBAGAI UMKM KULINER LOKAL Anisa Auliya; Risti Indah Sari F; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7251

Abstract

This study aims to analyze entrepreneurial practices in local culinary Micro, Small, and Medium Enterprises (MSMEs), namely Mercon Tantan, amidst the rapid development of the food industry in Indonesia. MSMEs are the main foundation of the national economy with a significant contribution to job creation and economic growth. Mercon Tantan is a manifestation of innovation that raises the theme of the typical spicy dish "mercon," successfully attracting attention, especially the younger generation, through menu variations, levels of spiciness, and intense flavor profiles. The results of interviews indicate that the main challenges faced by Mercon Tantan are the rampant competition with similar vendors and the need for innovation to meet the public's desire for more contemporary products.
Co-Authors Anisa Auliya Dandan Haryono Nurhayati Hamid Suasa Suasa