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All Journal Journal of Public Administration and Government (JPAG) Jurnal Akademik Pengabdian Masyarakat
Nurhayati Hamid
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Tantangan Yang Dihadapi UMKM Kecil: Bantuan Fasilitas Permodalan Pedagang Kaki Lima Kelurahan Siranindi Kota Palu Nandita Fradina; Lutfiani; Andita Triana; Rahdiyatul Zahra; Hj Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3069

Abstract

UMKM are an important pillar in the Indonesian economy, including in Palu City. One of the most common types of UMKM in Palu City is street vendors, which play an important role in providing goods and services at affordable prices to the community. However, despite their large contribution, street vendors often face various challenges, especially in terms of access to capital facilities. This study aims to identify the challenges and constraints faced by street vendors in Palu City in accessing capital facilities provided by the government and other financial institutions. The method used was a qualitative approach with a case study, involving in-depth interviews with two street vendors. Street vendors face several major obstacles, such as unfamiliarity with application procedures, low levels of financial literacy, and conditions that are considered burdensome. This study recommends that the government and financial institutions simplify application procedures, improve socialization programs, and provide assistance for street vendors to facilitate access to existing capital facilities.
Analisis Keuntungan Maksimum Penjualan Sendal dan Sepatu Toko Iksan di Kelurahan Siranindi Adhwa Al Faatin; Muhammad Agung Ananta Praja; Moh Naif; Ario Ario; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3076

Abstract

In the business world, particularly in the retail sector, market dynamics demand entrepreneurs to continuously adapt to sustain their businesses and maximize profits. However, this presents major challenges, including limited innovation in product design and the lack of utilization of social media as a marketing tool. This research aims to analyze the challenges and opportunities faced by Toko Iksan, which operates in the sale of sandals and shoes in Kelurahan Siranindi. The research method employs a qualitative descriptive approach through semi-structured interviews with the business owner and direct observation. The research results indicate that Toko Iksan faces significant challenges, such as increasing local competition, changes in consumption patterns due to online shopping trends, and limited capital. Business revenue mostly only covers operational needs without room for development. However, there is significant potential to enhance competitiveness through product design innovation, adoption of digital marketing, and market diversification. By utilizing digital technology such as social media and e-commerce platforms, as well as government support in training and access to capital, Toko Iksan can optimize profits and ensure business sustainability amidst increasingly intense competition
Strategi Pemulihan Usaha Meubel Pasca Bencana alam PASIGALA 2018 Muhammad Afandi; Isna Tuainia; Deswita Wulandari; Nurfadhila Lapangandong; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3120

Abstract

The 2018 natural disaster in Palu, Sigi, and Donggala (PASIGALA) caused significant losses in the furniture industry, including infrastructure damage, supply chain disruptions, and loss of livelihoods. This study aims to formulate sustainable recovery strategies for the sector through observations and in-depth interviews. The findings highlight key challenges such as facility damage, asset loss, limited capital, and raw material shortages. Recovery strategies include infrastructure repair, access to funding, product diversification, digital marketing, and community empowerment. Support from the government and financial institutions, including financial aid and training, has been critical to recovery success. Signs of recovery are evident through increased production and sales, although raw material supply remains a pressing issue. This study provides strategic recommendations to rebuild a resilient and sustainable furniture industry while contributing to more inclusive and adaptive recovery policies for future disaster resilience.
Strategi Pemasaran Dan Keberlanjutan Usaha: Studi Pada Usaha Nasi Kuning Di Kelurahan Tanamodindi Kota Palu Jesiyani Junetri; Ersa Amelia Vega; Aisyah Citra; Nur Rahmayanti; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3152

Abstract

This research discusses marketing strategies and the sustainability of the yellow rice business in Tanamodindi, Palu City. Indonesia's rapid economic growth has changed people's behavior and consumption patterns, which has then increased demand for ready-to-eat food, especially yellow rice. The aim of this research is to understand the marketing strategies implemented by yellow rice entrepreneurs and their influence on business sustainability. The results of the research show that effective marketing strategies such as product differentiation, pricing and promotion are very important for the sustainability of the yellow rice business. This study suggests that entrepreneurs adopt innovative marketing strategies to remain competitive and ensure business continuity in the long term. The results of this research contribute to the existing literature on entrepreneurship, marketing and business sustainability, as well as provide insight for policy makers and entrepreneurs who wish to encourage the development of small and medium enterprises (SMEs) in Indonesia.
STRATEGI PENGEMBANGAN USAHA ALAT MUSIK DI TOKO SULTAN MUSIK KELURAHAN SIRANINDI KOTA PALU Ristamala Ristamala; Fitri Almirah Maulidya; Harifa Harifa; Yulvianti Hamidu; Moh Yusuf; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3250

Abstract

Strategy is an important step in determining the long-term plan of an organization. The development of musical instrument business in the Sultan Music shop is crucial considering the increasing demand for musical instruments and increasingly tight competition, especially from online sales. This study aims to determine the business development strategy at the Sultan Music Shop. With a focus on overcoming the challenges or obstacles faced and identifying strategic steps that can increase competitiveness. This study was analyzed descriptively Qualitatively with a case study approach at the Sultan Music shop. Primary data was collected through interviews with shop owners and employees while secondary data was obtained from documentation and related literature. This study shows that the Sultan Music Shop faces significant challenges in the musical instrument industry, including intense competition and the need to increase brand recognition. In this context, an effective business development strategy is essential to improve product and service quality. Sellers need to have a deep understanding of the products offered in order to explain their advantages and facilities to consumers.
Implementation of Electronic Report Card Policy at Vocational High School 1 Palu Hamid, Nurhayati; Djaelangkara, Rizali; Rahma, Agustian
Journal of Public Administration and Government Vol. 6 No. 1 (2024)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jpag.v6i1.1344

Abstract

This research aims to assess the implementation of the policy on electronic report cards at Vocational School Negeri 1 Palu. The research employs a qualitative descriptive method, which provides a detailed description of the phenomena or issues being studied at the research site based on existing facts. Data collection techniques include observation, in-depth interviews with informants, and documentation to gather the required primary and secondary data. The study involves 5 informants. The theoretical framework used in this research is George C. Edward III's theory, which includes four indicators for the implementation stage of the electronic report card policy at Vocational School Negeri 1 Palu. These indicators are Communication, Resources, Disposition, and Bureaucratic Structure. The research findings indicate that the implementation of the electronic report card policy at Vocational School Negeri 1 Palu is progressing fairly well, as evidenced by the Communication indicator, where information about the policy dissemination was directly obtained from the Ministry of Education regarding the implementation of the electronic report card program. Another successful indicator is the Bureaucratic Structure, as the policy implementation on the ground meets SOP standards through a guidebook provided directly by the Ministry of Education. However, the indicators for Resources and Disposition have not been adequately addressed. This is evident from the inadequate facilities and the lack of understanding among policy implementers about the urgency of the policy, leading to delays in the electronic report card program. These issues need to be addressed to ensure optimal overall implementation in the future.
ANALISIS MODEL BISNIS DAN TANTANGAN OPERASIONAL KOPI GEROBAK DI KOTA PALU Citra Lestari; Siti Anisah; Adinda Prameswary Putry; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7243

Abstract

Street coffee sales, also known as coffee carts, are part of the city's informal economy that offers affordable coffee and independent business opportunities for small enterprises. However, they often face regulations and market pressures. This study was conducted to analyze the business models and operational challenges faced by street coffee sellers in Palu City. Through qualitative research, including in-depth interviews and observations, the study found that the business model of coffee cart vendors in Palu is highly dependent on flexible locations, competitive prices, and emotional relationships with customers. Some challenges include extreme weather, location permits, and competitive prices.
Analisis Persepsi Pelaku dan Konsumen Terhadap Tantangan dan Peluang UMKM Buah Potong di Baruga Street Food Kota Palu Bahtiar Bahtiar; Nazwa Nazwa; Elin Elin; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7244

Abstract

This study aims to analyze the condition of Micro, Small, and Medium Enterprises (MSMEs) selling cut fruit at Baruga Street Food in Palu City through abased on the perceptions of business actors and consumers. MSMEs play a vital role in thelocal economy, but face various challenges, making strategic analysisessential. This study uses a descriptive qualitative approachwith data collection techniques in the form of in-depth interviews, observation,and documentation. Data analysis was carried out through reduction, presentation, andconclusion drawing based on the SWOT framework. The results of the study showthat the main Strengths of MSMEs lie in theirstrategic business locations and the fresh quality of their products, supported by the trend towards healthy lifestyles. Meanwhile, their Weaknesses include limitedcapital, the short shelf life of fruit, and an incomplete variety of fruit.The greatest Opportunities are marketing expansion throughdigital platforms (Gojek/Instagram), product innovation, and the development of adelivery system. External Threats include intense business competitionand fluctuations in raw material prices. Overall, the fruit-cutting MSMEs at Baruga Street Food has strong potential for growth, butrequires a strategic focus on optimizing stock management, product diversification, and utilizing digital opportunities to strengthen competitiveness andmarket reach.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGEMBANGAN UMKM MOCHI DI BARUGA STREET FOOD PALU SULAWESI TENGAH Desinta Desinta; Jihan Dzalfana; Nur Adha Kausen; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7245

Abstract

This study aims to evaluate the variables that influence the development of micro, small, and medium enterprises (MSMEs) producing mochi at Baruga Street Food in Palu, Central Sulawesi. As public interest, especially among the younger generation, in modern snacks with various flavors continues to grow, MSMEs producing mochi continue to develop. This research uses a qualitative methodology by conducting in-depth interviews and documenting three informants, namely the owners and employees of three mochi MSMEs operating at Baruga Street Food. The results show that relatively stable capital, product quality, service quality, display innovation, and social media-based marketing strategies have been proven to effectively influence the development of mochi MSMEs. However, there are several problems, including variations in the number of customers due to weather, competition between mochi sellers in the same place, and a shortage of raw materials, especially strawberries. In addition, the government provides SMEs with sales facilities and supporting infrastructure. According to this study, the growth of mochi SMEs is highly dependent on the ability of business actors to innovate, maintain quality, and use digital marketing technology.
STRATEGI PEMASARAN UMKM KEBAB DAN BURGER UNTUK MENINGKATKAN OMZET DAN DAYA SAING DI BARUGA STREET FOOD KOTA PALU SULAWESI TENGAH Esra Citra Togatorop; Eva Afrilia; Alya Sasabila Yabiy; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7246

Abstract

This article examines the importance of marketing strategies for Micro, Small and Medium Enterprises (MSMEs) in the culinary field, particularly in the kebab and burger business, when facing increasingly fierce competition. Referring to Kotler's 4P marketing theory, this study explores the elements of product, price, place, and promotion that need to be optimized to increase the income and competitiveness of MSMEs. The method applied is qualitative, with data collection through interviews and documentation at Baruga Street Food, Palu City. The findings show that many MSMEs still rely on traditional marketing techniques, while the use of social media and digital marketing is still minimal. However, there are great opportunities to increase business growth through product innovation and the use of online platforms. Therefore, it is important to improve understanding of effective marketing strategies for the sustainability and development of MSMEs in the region.
Co-Authors Adhwa Al Faatin Adika Tirta Atansyah Adinda Podung Adinda Prameswary Putry Aisyah Citra Alya Sasabila Yabiy Amelia Amelia Andita Triana Anisa Auliya Ario Ario Bahtiar Bahtiar Citra Lestari Dandan Haryono Dandan Haryono Desinta Desinta Deswita Wulandari Dinda Ayu Sintawati Elin Elin Ersa Amelia Vega Esra Citra Togatorop Eva Afrilia Fadilatunisa Fadilatunisa Fidya Fidya Fitri Almirah Maulidya Harifa Harifa Hj Suasa I Kade Sindya Sanjaya Isna Tuainia Jesiyani Junetri Jihan Dzalfana Juniva Juniva Lia Natalia Sonda Lutfiani Moh Naif Moh Yusuf Muhammad Afandi Muhammad Agung Ananta Praja Nafadillah Nafadillah Nandita Fradina Nazwa Nazwa Nur Adha Kausen Nur Rahmayanti Nuramanda Rizkiyah Nurfadhila Lapangandong Pratiwi Pratiwi Rahdiyatul Zahra Rahma, Agustian Ristamala Ristamala Risti Indah Sari F Rizali Djaelangkara Siti Anisah Steven Ladjepe Suasa Suasa Yulvianti Hamidu