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Nurhayati Hamid
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Tantangan Yang Dihadapi UMKM Kecil: Bantuan Fasilitas Permodalan Pedagang Kaki Lima Kelurahan Siranindi Kota Palu Nandita Fradina; Lutfiani; Andita Triana; Rahdiyatul Zahra; Hj Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3069

Abstract

UMKM are an important pillar in the Indonesian economy, including in Palu City. One of the most common types of UMKM in Palu City is street vendors, which play an important role in providing goods and services at affordable prices to the community. However, despite their large contribution, street vendors often face various challenges, especially in terms of access to capital facilities. This study aims to identify the challenges and constraints faced by street vendors in Palu City in accessing capital facilities provided by the government and other financial institutions. The method used was a qualitative approach with a case study, involving in-depth interviews with two street vendors. Street vendors face several major obstacles, such as unfamiliarity with application procedures, low levels of financial literacy, and conditions that are considered burdensome. This study recommends that the government and financial institutions simplify application procedures, improve socialization programs, and provide assistance for street vendors to facilitate access to existing capital facilities.
Analisis Keuntungan Maksimum Penjualan Sendal dan Sepatu Toko Iksan di Kelurahan Siranindi Adhwa Al Faatin; Muhammad Agung Ananta Praja; Moh Naif; Ario Ario; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3076

Abstract

In the business world, particularly in the retail sector, market dynamics demand entrepreneurs to continuously adapt to sustain their businesses and maximize profits. However, this presents major challenges, including limited innovation in product design and the lack of utilization of social media as a marketing tool. This research aims to analyze the challenges and opportunities faced by Toko Iksan, which operates in the sale of sandals and shoes in Kelurahan Siranindi. The research method employs a qualitative descriptive approach through semi-structured interviews with the business owner and direct observation. The research results indicate that Toko Iksan faces significant challenges, such as increasing local competition, changes in consumption patterns due to online shopping trends, and limited capital. Business revenue mostly only covers operational needs without room for development. However, there is significant potential to enhance competitiveness through product design innovation, adoption of digital marketing, and market diversification. By utilizing digital technology such as social media and e-commerce platforms, as well as government support in training and access to capital, Toko Iksan can optimize profits and ensure business sustainability amidst increasingly intense competition
Strategi Pemulihan Usaha Meubel Pasca Bencana alam PASIGALA 2018 Muhammad Afandi; Isna Tuainia; Deswita Wulandari; Nurfadhila Lapangandong; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3120

Abstract

The 2018 natural disaster in Palu, Sigi, and Donggala (PASIGALA) caused significant losses in the furniture industry, including infrastructure damage, supply chain disruptions, and loss of livelihoods. This study aims to formulate sustainable recovery strategies for the sector through observations and in-depth interviews. The findings highlight key challenges such as facility damage, asset loss, limited capital, and raw material shortages. Recovery strategies include infrastructure repair, access to funding, product diversification, digital marketing, and community empowerment. Support from the government and financial institutions, including financial aid and training, has been critical to recovery success. Signs of recovery are evident through increased production and sales, although raw material supply remains a pressing issue. This study provides strategic recommendations to rebuild a resilient and sustainable furniture industry while contributing to more inclusive and adaptive recovery policies for future disaster resilience.
Strategi Pemasaran Dan Keberlanjutan Usaha: Studi Pada Usaha Nasi Kuning Di Kelurahan Tanamodindi Kota Palu Jesiyani Junetri; Ersa Amelia Vega; Aisyah Citra; Nur Rahmayanti; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3152

Abstract

This research discusses marketing strategies and the sustainability of the yellow rice business in Tanamodindi, Palu City. Indonesia's rapid economic growth has changed people's behavior and consumption patterns, which has then increased demand for ready-to-eat food, especially yellow rice. The aim of this research is to understand the marketing strategies implemented by yellow rice entrepreneurs and their influence on business sustainability. The results of the research show that effective marketing strategies such as product differentiation, pricing and promotion are very important for the sustainability of the yellow rice business. This study suggests that entrepreneurs adopt innovative marketing strategies to remain competitive and ensure business continuity in the long term. The results of this research contribute to the existing literature on entrepreneurship, marketing and business sustainability, as well as provide insight for policy makers and entrepreneurs who wish to encourage the development of small and medium enterprises (SMEs) in Indonesia.
STRATEGI PENGEMBANGAN USAHA ALAT MUSIK DI TOKO SULTAN MUSIK KELURAHAN SIRANINDI KOTA PALU Ristamala Ristamala; Fitri Almirah Maulidya; Harifa Harifa; Yulvianti Hamidu; Moh Yusuf; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3250

Abstract

Strategy is an important step in determining the long-term plan of an organization. The development of musical instrument business in the Sultan Music shop is crucial considering the increasing demand for musical instruments and increasingly tight competition, especially from online sales. This study aims to determine the business development strategy at the Sultan Music Shop. With a focus on overcoming the challenges or obstacles faced and identifying strategic steps that can increase competitiveness. This study was analyzed descriptively Qualitatively with a case study approach at the Sultan Music shop. Primary data was collected through interviews with shop owners and employees while secondary data was obtained from documentation and related literature. This study shows that the Sultan Music Shop faces significant challenges in the musical instrument industry, including intense competition and the need to increase brand recognition. In this context, an effective business development strategy is essential to improve product and service quality. Sellers need to have a deep understanding of the products offered in order to explain their advantages and facilities to consumers.
Co-Authors Adhwa Al Faatin Aisyah Citra Andita Triana Ario Ario Dandan Haryono Deswita Wulandari Ersa Amelia Vega Fitri Almirah Maulidya Harifa Harifa Hj Suasa Isna Tuainia Jesiyani Junetri Lutfiani Moh Naif Moh Yusuf Muhammad Afandi Muhammad Agung Ananta Praja Nandita Fradina Nur Rahmayanti Nurfadhila Lapangandong Rahdiyatul Zahra Ristamala Ristamala Suasa Suasa Yulvianti Hamidu