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STRATEGI PEMASARAN SEVEN GREEN FRESH DI ERA DIGITALISASI: STUDI KASUS KELURAHAN TONDO KECAMATAN MANTIKULORE KOTA PALU Siti Nur Azizah; Riskiyani Riskiyani; Zulvina Zulvina; I Wayan Indrawan; Muh Nur Fahreza; Nuraisyah Nuraisyah; Andi Maman Firmansyah; Fachrul Reza
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.7451

Abstract

This study aims to examine the origins, operational management, obstacles, and opportunities faced by Seven Green Fresh, a food and kitchen supplies business located in Palu City. The research methodology uses a qualitative approach by conducting direct interviews with the business owner. The findings reveal that this business has opportunities to grow through product innovation and digital marketing, but still faces weaknesses in financial management and unstable consumers.