Jurnal Akademik Pengabdian Masyarakat
Vol. 4 No. 1 (2026): Januari

STRATEGI PEMASARAN SEVEN GREEN FRESH DI ERA DIGITALISASI: STUDI KASUS KELURAHAN TONDO KECAMATAN MANTIKULORE KOTA PALU

Siti Nur Azizah (Unknown)
Riskiyani Riskiyani (Unknown)
Zulvina Zulvina (Unknown)
I Wayan Indrawan (Unknown)
Muh Nur Fahreza (Unknown)
Nuraisyah Nuraisyah (Unknown)
Andi Maman Firmansyah (Unknown)
Fachrul Reza (Unknown)

Article Info

Publish Date
08 Dec 2025

Abstract

This study aims to examine the origins, operational management, obstacles, and opportunities faced by Seven Green Fresh, a food and kitchen supplies business located in Palu City. The research methodology uses a qualitative approach by conducting direct interviews with the business owner. The findings reveal that this business has opportunities to grow through product innovation and digital marketing, but still faces weaknesses in financial management and unstable consumers.

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Journal Info
Jurnal Akademik Pengabdian Masyarakat
Website

Abbrev

japm

Publisher

CV Kampus Akademik Publising

Subject

Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Description

Manajemen, Ekonomi, Ekonomi Syariah, Akuntansi, Kewirausahaan, Bisnis, Ilmu Sosial Humaniora, Sastra, Bahasa, Pertanian, Kesehatan, Peternakan, perikanan, Politik, Pendidikan, Ilmu Teknik, Sistem Informasi, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Ilmu Komunikasi, Hukum, ...