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All Journal Jurnal Bakti Masyarakat Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ruslie, Elyvan
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences Other

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PELAKSANAAN KEGIATAN MBKM KEWIRAUSAHAAN TERHADAP USAHA LARASA Ruslie, Elyvan; Utama, Louis; Nathalie, Livia; Marchia, Viella
Jurnal Bakti Masyarakat Indonesia Vol. 8 No. 2 (2025): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v8i2.34733

Abstract

Increased public awareness of healthy lifestyles creates new business opportunities, especially in the traditional food sector that needs to adapt to the demands of modern consumers. Through the Merdeka Learning Campus Merdeka (MBKM) Entrepreneurship Program, students developed Larasa, a healthy market snack business that maintains traditional flavors but is hygienically processed and low in sugar. Using the Lean Canvas approach, Larasa conducted market validation through participation in three bazaar activities, including at Taman Anggrek Mall and Tarumanagara University campus. During these events, Larasa sold 705 products, indicating a positive consumer response to the concept of healthy market snacks. This endeavor not only reflects the success of the marketing and operational strategies, but also contributes to the preservation of local culture and creative economic development by the younger generation. ABSTRAK Peningkatan kesadaran masyarakat terhadap gaya hidup sehat menciptakan peluang bisnis baru, khususnya di sektor makanan tradisional yang perlu beradaptasi dengan tuntutan konsumen modern. Melalui Program Merdeka Belajar Kampus Merdeka (MBKM) Kewirausahaan, mahasiswa mengembangkan Larasa, sebuah usaha jajanan pasar sehat yang mempertahankan cita rasa tradisional namun diolah secara higienis dan rendah gula. Menggunakan pendekatan Lean Canvas, Larasa melakukan riset pasar melalui partisipasi dalam tiga kegiatan bazar, termasuk di Mall Taman Anggrek dan kampus Universitas Tarumanagara. Selama kegiatan tersebut, Larasa berhasil menjual 705 produk, menunjukkan respons positif dari konsumen terhadap konsep jajanan pasar sehat. Usaha ini tidak hanya mencerminkan keberhasilan strategi pemasaran dan operasional, tetapi juga berkontribusi dalam pelestarian budaya lokal dan pengembangan ekonomi kreatif oleh generasi muda.
Membentuk Wirausahawan Digital: Peran Literasi Digital, Pendidikan Kewirausahaan, dan Inovasi Personal Ruslie, Elyvan; Soelaiman, Lydiawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 3 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i3.11384

Abstract

The rapid development of technology has pushed entrepreneurship towards digital. Even though the level of digital skills of people in Indonesia is in a relatively high category, the use of technology for entrepreneurial activities tends to still be low. The purpose of this study is to determine the effect of digital literacy and entrepreneurship education on students' digital entrepreneurship intentions in Bandar Lampung City, with personal innovation as a mediating factor. This study used a descriptive design with a quantitative approach, employing purposive sampling. The study included 123 students in Bandar Lampung who were actively studying and had taken entrepreneurship courses. The research instrument was developed using Google Forms and distributed online via a link shared via the WhatsApp application. The collected information was then processed using the SmartPLS 4 application. Data analysis showed that digital literacy, entrepreneurship education, and personal innovation had a positive and significant impact on digital entrepreneurship intentions. Furthermore, personal innovation plays an important role as a bridge in explaining the relationship between digital literacy, entrepreneurship education, and digital entrepreneurship intentions.
Co-Authors Marchia, Viella Nathalie, Livia Soelaiman, Lydiawati Utama, Louis