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All Journal International Journal Of Science, Technology & Management (IJSTM) Wacadesain
Muhammad Arviansyah, Shaid
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Strategi Visual Branding UMKM Chen Kafei dengan Konsistensi Fotografi di Instagram Michiellyn; Savitri, Elis; Muhammad Arviansyah, Shaid
Wacadesain Vol. 6 No. 2 (2025): Jurnal Wacadesain
Publisher : LPPM Universitas Adhirajasa Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/ekbsav96

Abstract

UMKM menghadapi tantangan dan peluang baru seiring dengan perkembangan teknologi informasi dan komunikasi yang memungkinan UMKM untuk memperluas jangkauan akses pasar dan juga meningkatkan brand awareness. UMKM dapat bersaing di pasar global dengan menggunakan berbagai platform yang sudah canggih. Di sisi lain, UMKM juga dituntut untuk beradaptasi dengan perubahan cepat dalam teknologi dikarenakan menghadapi tantangan dalam hal yang terkait dengan literasi digital. Hal tersebut yang mengakibatkan adanya UMKM yang masih belum mampu mengadaptasi teknologi dalam memperkuat brand mereka. Tugas akhir ini bertujuan untuk meningkatkan brand UMKM Chen Kafei melalui strategi pemasaran digital, khususnya dengan memanfaatkan media sosial dan rancangan fotografi yang efektif. Chen Kafei, sebagai salah satu UMKM yang bergerak di industri kuliner, memerlukan strategi yang efektif untuk menghadapi tantangan dalam membangun dan meningkatkan brand awareness di tengah persaingan yang semakin ketat. Laporan perancangan ini akan merancang konsep fotografi yang relevan dan menarik, yang diharapkan dapat meningkatkan engagement serta daya tarik visual di platform media sosial.
Analysis Of The Effect Of Role Of Stress, Organizational Culture And Emotional Quotient On Employee Performance With Job Satisfaction As Intervening Variable At Royal Prima Medan Rsu Muhammad Arviansyah, Shaid; Ria Ginting, Rasinta; Romy, Elly; Tribuana Sutanto, Alex
International Journal of Science, Technology & Management Vol. 3 No. 5 (2022): September 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i5.596

Abstract

This study aims to partially test and analyze the effect of role of stress, organizational culture and emotional quotes on employee performance of medical and non-medical employees at RSU Royal Prima Medan, to examine and analyze the effect of job satisfaction on employee performance of medical and non-medical employees at RSU. Royal Prima Medan, tested and analyzed the effect of role of stress on job satisfaction of medical and non-medical employees, tested and analyzed the influence of organizational culture on job satisfaction of medical and non-medical employees, tested and analyzed the effect of emotional quotient on job satisfaction of medical and non-medical employees non-medical, testing and analyzing the influence of the role of stress on the employee performance of medical and non-medical employees, testing and analyzing the influence of organizational culture on the employee performance of medical and non-medical employees, as well as testing and analyzing the influence of emotion l quotient on employee performance of medical and non-medical employees at RSU Royal Prima Medan. This study uses a quantitative description of the questionnaire instrument, the population is 692 medical and non-medical people, the probability sampling technique is calculated using the Slovin formula so that the number of samples is 87 people. The data analysis technique used the instrument quality test, the use of classical assumptions, moderated linear regression, t test (partial) and F test (simultaneous), the coefficient of determination test.
Co-Authors Michiellyn Ria Ginting, Rasinta Romy, Elly Savitri, Elis Tribuana Sutanto, Alex