<![CDATA[ABSTRAK Pelatihan inovasi daur ulang kertas berfokus pada penguatan kapasitas sumber daya manusia melalui pelatihan keterampilan daur ulang kertas, desain, dan pemasaran digital yang sekaligus menjadi media pendidikan kreatif dan ekologis. Penerapan teknologi sederhana dalam produksi dan promosi karya memperkenalkan inovasi ramah lingkungan yang mudah diakses masyarakat. Kegiatan ini juga mendorong kesetaraan gender dan partisipasi pemuda, dengan membuka ruang peran seluruh masyarakat dalam proses produksi maupun pameran karya. Melalui pameran seni dan desain, masyarakat diajak memahami nilai tambah limbah sebagai produk kreatif, sehingga terwujud pemberdayaan komunitas yang inklusif, berdaya saing, dan berkelanjutan. Dengan melaksanakan workshop daur ulang kertas, produksi karya kreatif, dan pameran edukatif untuk mendukung konsumsi berkelanjutan. Dengan kata lain, pelatihan branding, katalog digital, serta pemasaran kreatif memperkuat daya saing dan pendapatan komunitas, sejalan dengan pertumbuhan ekonomi inklusif. Mengajak Surat Sobek (SS) sebagai mitra untuk bersama-sama melakukan pelatihan. Mengingat kondisi SS yang memiliki keterbatasan, branding yang lemah, serta pemasaran yang terbatas. Kondisi ini menghambat potensi mereka dalam mengembangkan seni daur ulang kertas menjadi produk kreatif yang berdaya saing dan berdampak sosial-ekonomi. Bentuk kegiatan meliputi sosialisasi program, pelatihan daur ulang kertas dan desain, pendampingan produksi serta branding, pengembangan katalog dan pemasaran digital, pameran karya komunitas, serta evaluasi dan tindak lanjut untuk memastikan keberlanjutan program berbasis seni ramah lingkungan. Kata kunci: Daur Ulang, Branding, Pengabdian Kepada Masyarakat, Kertas. ABSTRACT The paper recycling innovation training program focuses on strengthening human resource capacity through workshops on paper recycling techniques, design, and digital marketing, serving simultaneously as a medium for creative and ecological education. The application of simple technologies in production and artwork promotion introduces environmentally friendly innovations that are easily accessible to the public. This initiative also promotes gender equality and youth participation by opening inclusive roles for all community members in both the production process and the art exhibition. Through art and design exhibitions, the community is encouraged to understand the added value of waste as a creative product, enabling inclusive, competitive, and sustainable community empowerment. The program includes paper-recycling workshops, creative production, and educational exhibitions to support sustainable consumption. In addition, branding training, digital catalog development, and creative marketing strengthen the community’s competitiveness and income, aligning with inclusive economic growth. Surat Sobek (SS) is invited as a partner to collaborate in conducting the training, considering their current limitations in capacity, weak branding, and restricted marketing reach. These conditions hinder their potential to further develop recycled-paper art into competitive creative products with social and economic impact. The activities include program socialization, paper recycling and design training, assisted production and branding, digital catalog and marketing development, a community art exhibition, and evaluation and follow-up to ensure the sustainability of environmentally friendly, art-based initiatives. Keyword: Recycle, Branding, Community services, Paper.]]>
