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All Journal Narada : Jurnal Desain dan Seni Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Putra, Dhika Purnama
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Arts Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science

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Pengaruh Komunikasi Pemasaran, Kualitas Produk, dan Label Halal terhadap Keputusan Pembelian di TikTok Shop Elizabeth; Pradiptha, Anindya Putri; Setiono, Devit; Putra, Dhika Purnama; Putra, Ricky Widyananda
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.979

Abstract

TikTok is a effective medium to promote and selling product. Because Tiktok has hundred of thousand users, which of course makes the product known to various group. This application has been successfully used by various brand to promote their products to consumers, especially to cosmetic industry, both local product and international brand. One of local product that dominates market share is Wardah Kosmetik as with its trademark as halal cosmetics. This study aims to analyze and examine the factors influence consumer purchase decisions Wardah Lipstick products of TikTok aplication users. These factors include the product quality, promotion and halal label. The research used the quantitative with regression analysis method. The sampling method used purposive sampling and the number of samples used in this study amounted to 75 respondents source was distribution of questionnaires to TikTok users in Central Lombok by online via WhatsApp. The data were analysed with IBM SPSS version 21 and analysis was carried out by several tests such as validity test, realibility test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that the product quality, promotion and halal label has a significant effect on purchase decisions Wardah Lipstick products of TikTok aplication users. The findings of this study can be reference uses as a reference for future researchers who will study similar problems. This research can also be a reference for companies to always be able to maintain aspects of product quality, promotion and halal label in designing and determining effective and efficient markering policies.
INTERPRETASI TOKOH MELALUI POSTER FILM JALAN YANG JAUH JANGAN LUPA PULANG Putra, Dhika Purnama; Saefudin, Ahmad Thabathaba’I
Narada : Jurnal Desain dan Seni Vol 12, No 1 (2025)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Poster as one of the promotional tools that combine text and images, have an important role in film marketing strategies. Posters not only provide information, but also create emotional impressions through visual signs. In this context, posters function as a medium to convey the atmosphere and main theme of the film to potential viewers. For example, the film "Jalan Yang Jauh Jangan Lupa Pulang". This film poster displays emotional elements and visual signs that are characteristic of the characters, so it becomes an object of semiotic research to understand the interpretation of the characters in the poster. The purpose of this study is to analyze the interpretation of each character through the visual signs of the film poster. This study is expected to understand how the interpretation of the characters through the film poster "Jalan Yang Jauh Jangan Lupa Pulang" using qualitative methods and Roland Barthes semiotics.
Co-Authors Devit Setiono Elizabeth Pradiptha, Anindya Putri PUTRA, RICKY WIDYANANDA Saefudin, Ahmad Thabathaba’I