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All Journal Al-fiqh : Journal of Islamic Studies Sosiosaintika : Jurnal Ilmu-ilmu Sosial
Azhwa, Nadya
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Halal Awareness dalam Membeli Produk Kosmetik di Kalangan Generasi Z Suwanda; Hikmah, Nur; Yani; Azhwa, Nadya
Al-fiqh Vol. 3 No. 2 (2025): Al-fiqh : Journal of Islamic Studies
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/al-fiqh.v3i2.654

Abstract

Halal cosmetics have become one of the products attracting the attention of modern consumers due to their halal certification and safety in use. This study specifically examines the factors influencing halal awareness on the purchase intention of halal cosmetics among Generation Z students at the Faculty of Economics and Business, Universitas Tanjungpura. Data were collected through questionnaires from 45 respondents and analyzed using descriptive statistics. The majority of respondents were female (86.67%) aged 17–23 years. The results show that 85% of respondents paid close attention to halal labels, 80% preferred certified halal products, and 90% felt safer using halal products. Moreover, 75% were willing to purchase halal products even if they were not yet popular, and 70% were willing to buy them despite relatively high prices. These findings confirm that higher halal awareness increases the purchase intention of students toward halal cosmetic products, providing guidance for producers to develop marketing strategies emphasizing halal certification and product safety to attract young consumers.
Analisis Gaya Kepemimpinan dalam Memotivasi Kinerja Karyawan di Cafe D'real Rahmah, Dini; Zahwa; Azhwa, Nadya; Assegaf, Sayyid Aflah Widad Sulthan
Sosiosaintika Vol. 3 No. 2 (2025): SOSIOSAINTIKA : Jurnal Ilmu-Ilmu Sosial
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/sosiosaintika.v3i2.637

Abstract

This research aims to comprehensively analyze the influence and effectiveness of managerial leadership styles on work motivation and employee performance indicators at Cafe D'Real, a cafe business entity facing the challenges of performance fluctuations and high customer complaints regarding waiting times. Utilizing a qualitative research design with an instrumental case study approach, in-depth field data was collected through semi-structured interviews, a three-month participatory observation, and operational document analysis involving nine key informants (manager, supervisor, baristas, and operational staff). Data analysis was conducted using the Miles and Huberman interactive model, which encompasses data reduction, data display, and conclusion drawing/verification. Field findings indicate that the dominant leadership at Cafe D'Real is a transformational style that stimulates professional pride and creative initiative (intellectual stimulation). However, management failed to bridge the hygiene factors based on Herzberg's Theory due to the excessive application of full autonomy (laissez-faire) during peak hours, triggering role ambiguity, violations of Standard Operating Procedures (SOP), and inconsistencies in service time. The conclusion of this study affirms that transformational leadership in the labor-intensive F&B industry requires situational calibration with firm transactional interventions to ensure the consistency of operational standards.
Co-Authors Assegaf, Sayyid Aflah Widad Sulthan Nur Hikmah Rahmah, Dini Suwanda Yani Zahwa