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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Indonesian Collaboration Journal of Community Services (ICJCS)
Nian Gani, Ariel
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Agriculture, Biological Sciences & Forestry Arts Humanities Education Environmental Science Social Sciences Other

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PENINGKATAN BRANDING PRODUK KELOMPOK TANI MUSTIKA MELALUI INOVASI SMART & ANTI-COUNTERFEIT PACKAGING Nian Gani, Ariel; Nugroho, Randhy; Rofi'i, Muhammad
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 5 No. 4 (2025): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v5i4.222

Abstract

This community service program aims to strengthen the market competitiveness of hydroponic products produced by Kelompok Tani Mustika in Kramatjati, East Jakarta, through the implementation of smart and anti-counterfeit packaging innovations. Despite having superior product quality compared to conventional produce, the group struggles to expand its market due to weak branding and the absence of packaging that provides added value and product security. The program was carried out through training, mentoring, and hands-on implementation of branding-oriented packaging design, followed by the development of smart packaging equipped with QR-based product authentication. A web application was also developed to verify product authenticity and integrated with a customer loyalty system that rewards buyers who scan the QR code during purchase validation. The results show a significant improvement in participants’ understanding of branding and packaging, supported by full adoption of smart labels on hydroponic products. This initiative has strengthened consumer confidence, enhanced brand identity, and increased product value to access higher-standard market segments such as restaurants and hotels. Dissemination through mass media and ongoing journal preparation ensures the sustainability and academic contribution of the program. Overall, this initiative successfully strengthens the digital branding capacity, product security, and business sustainability of Kelompok Tani Mustika.
PENINGKATAN KETERAMPILAN MENDESAIN FOTO PRODUK UNTUK MENINGKATKAN POTENSI PENJUALAN Rofi'i, Muhammad; Rahmah Fadhilah, Penny; Deviastri, Lily; Tri Annisa, Intan; Nian Gani, Ariel; Faisal, Muhammad
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 3 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i3.1190-1198

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, khususnya di DKI Jakarta. Namun, pandemi COVID-19 menyebabkan penurunan penjualan UMKM akibat terbatasnya interaksi fisik dengan konsumen. Pemasaran digital melalui media sosial berbasis visual, seperti Instagram, menjadi solusi penting dalam menjaga keberlangsungan usaha. Foto produk yang menarik terbukti berpengaruh terhadap minat beli konsumen pada platform daring. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dalam mendesain foto produk sebagai upaya mendukung kegiatan bazar online UMKM binaan Dinas PPAPP DKI Jakarta. Program ini diikuti oleh 19 pelaku UMKM dan dilaksanakan secara daring melalui metode pelatihan yang mengombinasikan penyampaian materi dan praktik langsung. Evaluasi dilakukan menggunakan pre-test dan post-test dengan 11 indikator kompetensi fotografi produk. Hasil evaluasi menunjukkan adanya peningkatan pemahaman yang signifikan, dengan rata-rata tingkat pemahaman meningkat dari 20% pada pre-test menjadi 62% pada post-test, serta rata-rata peningkatan sebesar 69%. Hasil ini membuktikan bahwa pelatihan desain foto produk efektif dalam meningkatkan kemampuan pemasaran digital UMKM dan mendukung daya saing usaha di era ekonomi digital.
Co-Authors Lily Deviastri Muhammad Faisal Nugroho, Randhy Rahmah Fadhilah, Penny Rofi'i, Muhammad Tri Annisa, Intan