Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Innovative and Creativity
Pujiawati, Tiwi Sri
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digitalisasi UMKM sebagai Penyuluhan Pembangunan Ekonomi Berkelanjutan di Desa Wanasari Suhud, Mujab Fahmi; Pujiawati, Tiwi Sri; Priana, Indra; Sulaeman, Dede
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology has had a major impact on the economic sector, especially on Micro, Small, and Medium Enterprises (MSMEs) which are the backbone of the local economy in Indonesia. The digitalization of MSMEs allows for increased operational efficiency, market expansion, and higher competitiveness. The Covid-19 pandemic has accelerated the transformation of digital MSMEs as a strategy for economic adaptation and recovery. However, obstacles such as low digital literacy and limited human resources are still the main challenges. The community service program in the form of a seminar "Digital Smart MSMEs, Economically Developed Villages Grow" in Wanasari Village using the Participatory Action Research (PAR) method aims to improve the understanding and digital capabilities of the local community. The results show a significant increase in the use of social media, e-commerce, business management tools, and digital marketing strategies by MSME actors. Digitization of MSMEs plays an important role in improving the welfare of the village economy by creating new jobs, expanding access to national and international markets, and strengthening food security through collaboration between sectors. Thus, digitalization is not just a technological advancement, but an instrument of inclusive and sustainable economic development strategies in this modern era.
Co-Authors Dede Sulaeman, Dede Priana, Indra Suhud, Mujab Fahmi