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All Journal JOURNAL TEKNIK SIPIL DAN INFRASTRUKTUR Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Kajian Komunikasi dan Pembangunan Daerah LEBAH Ecobankers : Journal of Economy and Banking
Dede Sulaeman, Dede
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SEKOLAH KEJURUAN SEBAGAI CORPORATE SOCIAL RESPONSIBILITY DJARUM FOUNDATION Sulaeman, Dede; Mona, Leila
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 16, No 2 (2017)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

Beroperasi di tengah ketatnya persaingan bisnis rokok, derasnya tekanan masyarakat maupun kebijakan pemerintah Djarum membutuhkan strategi bisnis yang kreatif. Program CSR Djarum Foundation dalam bentuk Program Sekolah Kejuruan  (Vocational School) dipercaya menjadi salah satu strategi korporasi dalam upaya untuk bertahan bahkan mengembangkan bisnis. Penelitian ini bertujuan untuk mengetahui keunggulan program Sekolah Kejuruan Djarum Foundation, strategi komunikasi, dan legitimasi masyarakat terhadap program. Penelitian deskriptif kualitatif ini mengumpulkan data melalui wawancara dan studi kepustakaan. Hasil penelitian menjelaskan bahwa Sekolah Kejuruan merupakan program CSR yang unggul, tidak mudah ditiru, dan berhasil mencapai tahap sustaining survival. Komunikasi program Sekolah Kejuruan dilakukan dengan pemilihan media, sasaran, isi pesan, dan narasumber secara efektif. Pendekatan tersebut menguatkan posisi strategis Djarum Foundation di level nasional dan internasional. Sekolah  Kejuruan Djarum juga memperoleh legitimasi yang tercermin dari antusiasme masyarakat terhadap program; meningkatkan ekonomi masyarakat Kudus; dan apresiasi pemerintah baik daerah maupun pusat.
KAJIAN DAMPAK PERUBAHAN PENGGUNAAN LAHAN TERHADAP DEBIT ALIRAN DAS CIUJUNG Sulaeman, Dede; Hidayat, Yayat; Rachman, Latief Mahir; Tarigan, Suria Darma
JOURNAL TEKNIK SIPIL DAN INFRASTRUKTUR Vol 4, No 2 (2014)
Publisher : Jurusan Teknik Sipil Universitas Tadulako

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Abstract

Ciujung Watershed is considered as one of major watershed in Banten Province related to floods that take place almost every year in the area. The study aims to assess landuse change and its influence on discharge. Watershed conditions such as precipitation, discharge, peak discharge, volume rate of discharge, and runoff were analyzed in two periods: 1999-2003 and 2004-2011. Landuse changes were analyzed in 8 years period (2003-2011) as well as its influence on discharge. Average annual precipitation in the period of 1999-2003 and 2004-2011 are 2370 and 2419 mm respectively. Average annual discharge in the period of 2004-2011 increased by 15% compared to the period of 1999-2003. Watershed conditions analysis indicates that Ciujung watershed quality decreased with increasing in surface runoff coefficient with values of 0.43 (period 1999-2003) and 0.48 (period 2004-2011). The study showed that there are several decreasing landuses during period 2003-2011 such as open land, natural forest, mixed dry land farming, secondary dry forest, primary dry forest, and dry land farming by 47.4; 14.3; 8.4; 2.9; 1.6 and 0.1% respectively. Several increasing land uses during the period including bush, plantations, settlements, and paddy field by 1,974.5; 5.5; 3.8 and 0.9% respectively. Keywords: discharge, land use change, peak discharge, runoff Ciujung Watershed is considered as one of major watershed in Banten Province related to floods that take place almost every year in the area. The study aims to assess landuse change and its influence on discharge. Watershed conditions such as precipitation, discharge, peak discharge, volume rate of discharge, and runoff were analyzed in two periods: 1999-2003 and 2004-2011. Landuse changes were analyzed in 8 years period (2003-2011) as well as its influence on discharge. Average annual precipitation in the period of 1999-2003 and 2004-2011 are 2370 and 2419 mm respectively. Average annual discharge in the period of 2004-2011 increased by 15% compared to the period of 1999-2003. Watershed conditions analysis indicates that Ciujung watershed quality decreased with increasing in surface runoff coefficient with values of 0.43 (period 1999-2003) and 0.48 (period 2004-2011). The study showed that there are several decreasing landuses during period 2003-2011 such as open land, natural forest, mixed dry land farming, secondary dry forest, primary dry forest, and dry land farming by 47.4; 14.3; 8.4; 2.9; 1.6 and 0.1% respectively. Several increasing land uses during the period including bush, plantations, settlements, and paddy field by 1,974.5; 5.5; 3.8 and 0.9% respectively. Keywords: discharge, land use change, peak discharge, runoff
SEKOLAH KEJURUAN SEBAGAI CORPORATE SOCIAL RESPONSIBILITY DJARUM FOUNDATION Sulaeman, Dede; Mona, Leila
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 16, No 2 (2017)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v16i2.35

Abstract

Beroperasi di tengah ketatnya persaingan bisnis rokok, derasnya tekanan masyarakat maupun kebijakan pemerintah Djarum membutuhkan strategi bisnis yang kreatif. Program CSR Djarum Foundation dalam bentuk Program Sekolah Kejuruan (Vocational School) dipercaya menjadi salah satu strategi korporasi dalam upaya untuk bertahan bahkan mengembangkan bisnis. Penelitian ini bertujuan untuk mengetahui keunggulan program Sekolah Kejuruan Djarum Foundation, strategi komunikasi, dan legitimasi masyarakat terhadap program. Penelitian deskriptif kualitatif ini mengumpulkan data melalui wawancara dan studi kepustakaan. Hasil penelitian menjelaskan bahwa Sekolah Kejuruan merupakan program CSR yang unggul, tidak mudah ditiru, dan berhasil mencapai tahap sustaining survival. Komunikasi program Sekolah Kejuruan dilakukan dengan pemilihan media, sasaran, isi pesan, dan narasumber secara efektif. Pendekatan tersebut menguatkan posisi strategis Djarum Foundation di level nasional dan internasional. Sekolah Kejuruan Djarum juga memperoleh legitimasi yang tercermin dari antusiasme masyarakat terhadap program; meningkatkan ekonomi masyarakat Kudus; dan apresiasi pemerintah baik daerah maupun pusat.
PENERAPAN INTEGRATED MARKETING COMMUNICATION GALERI WIRDA PONDOK UNGU BEKASI Sulaeman, Dede; Novia, Reni; Vanny, Amanda Sherly Devita
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 12 No. 1 (2024): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v12i1.4763

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the most common type of business, especially in Indonesia. Many business sectors are the same, so there are many competitors. The clothing store Galeri Wirda Pondok Ungu Bekasi, as an MSME in the clothing sector, for example, with many of the same and similar businesses, requires a marketing strategy. The role of Integrated Marketing Communication (IMC) as a marketing strategy in providing clear information to consumers with various marketing media helps businesses survive and increase their sales. By using the analysis of IMC theory, this study aims to determine the role of IMC as a marketing strategy for a business. This study uses qualitative methods with a post positivism paradigm, collecting data using observation techniques, literature studies, documentation, and in-depth interviews. The research results show that the application of Integrated Marketing Communication helps business actors develop their businesses. Keywords: Micro, Small, and Medium Enterprises, Marketing Communications, Integrated Marketing Communication, Consumers, Clothes
Sinergi SMK dan Dunia Usaha Melalui Perencanaan SDM Berbasis Kebutuhan Industri Karsikah, Karsikah; Sulaeman, Dede; Fauzan, Izdad Irsyadillah; Sofiyah, Sofiyah; Eniyah, Eniyah; Sulastri, Sulastri; Silfina, Siti
Lebah Vol. 18 No. 3 (2025): May: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v18i3.317

Abstract

Perencanaan Sumber Daya Manusia (SDM) berbasis kebutuhan industri menjadi suatu aspek penting dalam menjalin sinergi antara Sekolah Menengah Kejuruan (SMK) dan dunia usaha. Di SMKN 1 Ciruas, keharusan untuk mempersiapkan siswa agar siap memasuki dunia kerja menuntut adanya kolaborasi yang erat dengan sektor industri. Tujuan dari Pengabdian Kepada Masyarakat ini adalah membantu SMKN 1 Ciruas dalam mengatasi persoalan-persoalan yang dihadapi saat ini dalam pentingnya mempersiapkan dan mengetahui Perencanaan SDM Berbasis Kebutuhan Industri Mewujudkan Sinergi antara  SMK dan Dunia Usaha. Metode yang digunakan pada Pengabdian Kepada Masyarakat ini berupa ekspositori merupakan penyampaian materi secara verbal dan inquiry merupakan pembelajaran yang menekankan pada proses berpikir kritis dan analitis terkait kelimuan manajemen SDM. Hasil pengabdian kepada Masyarakat ini menunjukkan bahwa kolaborasi yang erat antara SMK dan dunia usaha dapat meningkatkan kualitas lulusan, mempercepat penyerapan tenaga kerja, dan memenuhi tuntutan pasar. Rekomendasi dari pengabdian kepada masyarakat ini mencakup pengembangan program magang, pelatihan keterampilan, dan penyusunan kurikulum yang adaptif terhadap perkembangan industri, serta memperluas jaringan kolaborasi antara industri-industri terutama di wilayah Kawasan industry serang banten. Dengan demikian, perencanaan SDM yang sistematis dan terintegrasi dapat mendorong peningkatan daya saing lulusan SM
Survey of Capital Market Investment Interest Among Students Sulaeman, Dede; Hidayah, Dahlan Ibnu; Pratama, Gama; Nyoni, Francis C
Ecobankers : Journal of Economy and Banking Vol. 6 No. 1 (2025): Ecobankers : Journal of Economy and Banking
Publisher : Prodi Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecobankers.v6i1.3164

Abstract

Although the number of capital market investors in Indonesia continues to increase, capital market penetration is still relatively low, so more intensive education and socialization efforts are needed to encourage public participation, especially the younger generation, in investing. This study aims to determine the effect of motivation, capital market knowledge, and risk preferences on investment interest among students. The type of research used is explanatory with a quantitative approach. The population of the study consisted of students majoring in Islamic economics at Bunga Bangsa University Cirebon who had taken capital market and financial management courses. The sampling technique was carried out using the non-probability sampling method, and data were collected using a questionnaire. The sample of this study was students majoring in Islamic Economics at Bunga Bangsa University Cirebon who had taken investment management and capital markets courses, with a sample size of 30 people. Data collection in this study was carried out through the distribution of questionnaires to students who met certain criteria.The data analysis technique is carried out in a quantitative descriptive manner, where the data collected from the questionnaire will be processed and analyzed to identify trends, patterns, and relationships between the variables studied. The results of the study showed that students had started trying to invest in the capital market. From this study, it is known that the interest of students at Bunga Bangsa University Cirebon in investing is quite high, and the knowledge they gain from capital market courses plays a significant role in increasing their interest in investing.
Co-Authors Eniyah, Eniyah Fauzan, Izdad Irsyadillah Hidayah, Dahlan Ibnu Karsikah Karsikah Latief Mahir Rachman Leila Mona Ganiem Novia, Reni Nyoni, Francis C Pratama, Gama Saiful Akhyar Lubis Silfina, Siti Sofiyah Sofiyah Sulastri Sulastri Suria Darma Tarigan Vanny, Amanda Sherly Devita