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All Journal Journal of Marketing Management and Innovative Business Review
Kusumawardhani, Grace
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Does Career Development Foster Organizational Citizenship Behavior? The Mediating Influence of Job Satisfaction Kusumawardhani, Grace; Syailendra, Siera; Yuliani, Tutik
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.404

Abstract

This study investigates the relationship between career development, job satisfaction, and organizational citizenship behavior (OCB) by testing the mediating role of job satisfaction. Using a quantitative explanatory design, data were collected from 100 permanent employees of PT Bank Rakyat Indonesia in Bekasi and analyzed with Structural Equation Modeling–Partial Least Squares (SEM–PLS). The findings reveal that career development has a strong and positive effect on job satisfaction but does not directly influence OCB. Instead, job satisfaction significantly predicts OCB and mediates the relationship between career development and OCB. These results emphasize that career development initiatives can only foster citizenship behaviors when they enhance employees’ satisfaction with their jobs. Theoretically, the study strengthens Social Exchange Theory by highlighting job satisfaction as a critical attitudinal mechanism. Practically, the results suggest that organizations should align career development programs with employees’ psychological needs to increase satisfaction and, consequently, stimulate extra-role behaviors. Future studies are encouraged to extend the analysis across industries and adopt longitudinal designs to validate the causal pathways identified.
Co-Authors Siera Syailendra Tutik Yuliani, Tutik