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All Journal JPM (Jurnal Pemberdayaan Masyarakat)
Rosadi, Imronrosadi
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pendampingan Manajemen Usaha dan Pemasaran Melalui Aplikasi ChickFinTrack Bagi Kelompok Rumah Potong Ayam Desa Tunggulwulung Sanjaya, Cahya Bagus; Nuriyanto; Murtadlo, Kholid; Rosadi, Imronrosadi
Jurnal Pemberdayaan Masyarakat Vol 10 No 2 (2025): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i2.12936

Abstract

The community service program in Tunggulwulung village, Pasuruan district, addressed the financial management and marketing challenges faced by the Chicken Slaughterhouse (RPA), which previously relied on manual processes. The solution implemented was the application of ChickFinTrack for financial management and digital marketing. Using the Participatory Action Research (PAR) method, this approach included stages of socialization, training, technology implementation, application usage assistance, and evaluation. The results of this activity show that financial management and marketing have become more accurate, efficient, and easier to monitor online. Financial reports are generated automatically, while marketing has been improved through digital catalogs, social media promotions, and online ordering. This program has significantly increased the partners' understanding of finance and marketing, making them more effective and sustainable.
Co-Authors Cahya Bagus Sanjaya Murtadlo, Kholid Nuriyanto