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All Journal Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Sketsa Bisnis AGROMIX Journal of Artificial Intelligence and Digital Business JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Murtadlo, Kholid
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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KAPABILITAS INOVASI DAN KNOWLEDGE MANAGEMENT SEBAGAI DETERMINAN KEUNGGULAN BERSAING: STUDI PADA UMKM PENGRAJIN ALAT KEBERSIHAN DI KABUPATEN PASURUAN Rizqiyah, Nur Zahrotur; Nuraeni, Nuraeni; Murtadlo, Kholid
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v11i1.2456

Abstract

ABSTRAKPersaingan yang semakin ketat dalam era globalisasi menuntut Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengembangkan keunggulan bersaing yang berkelanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh kapabilitas inovasi dan knowledge management terhadap keunggulan bersaing UMKM pengrajin alat kebersihan di Kabupaten Pasuruan. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling-Partial Least Square (SEM-PLS). Data dikumpulkan melalui kuesioner dari 80 responden UMKM yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa kapabilitas inovasi berpengaruh positif dan signifikan terhadap keunggulan bersaing, demikian pula knowledge management capability menunjukkan pengaruh positif dan signifikan terhadap keunggulan bersaing. Temuan ini mengindikasikan bahwa UMKM yang memiliki kemampuan inovasi yang baik dan manajemen pengetahuan yang efektif cenderung memiliki daya saing yang lebih tinggi. Implikasi praktis penelitian ini adalah pentingnya penguatan kapabilitas internal UMKM melalui pengembangan inovasi berkelanjutan dan implementasi sistem manajemen pengetahuan yang terstruktur untuk meningkatkan competitive advantage di tengah dinamika persaingan industri alat kebersihan.ABSTRACTThe increasingly intense competition in the era of globalization demands Micro, Small, and Medium Enterprises (MSMEs) to develop sustainable competitive advantages. This study aims to analyze the influence of innovation capability and knowledge management on the competitive advantage of MSMEs producing cleaning tools in Pasuruan Regency. The research employs a quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis techniques. Data were collected through questionnaires from 80 MSME respondents selected using a purposive sampling technique. The results show that innovation capability has a positive and significant effect on competitive advantage, as does knowledge management capability, which also shows a positive and significant effect on competitive advantage. These findings indicate that MSMEs with strong innovation abilities and effective knowledge management tend to have higher competitiveness. The practical implication of this research is the importance of strengthening the internal capabilities of MSMEs through the development of sustainable innovations and the implementation of structured knowledge management systems to enhance competitive advantage amidst the dynamic competition in the cleaning tools industry.
KAPABILITAS INOVASI DAN KNOWLEDGE MANAGEMENT SEBAGAI DETERMINAN KEUNGGULAN BERSAING: STUDI PADA UMKM PENGRAJIN ALAT KEBERSIHAN DI KABUPATEN PASURUAN Rizqiyah, Nur Zahrotur; Nuraeni, Nuraeni; Murtadlo, Kholid
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v11i1.2456

Abstract

ABSTRAKPersaingan yang semakin ketat dalam era globalisasi menuntut Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengembangkan keunggulan bersaing yang berkelanjutan. Penelitian ini bertujuan untuk menganalisis pengaruh kapabilitas inovasi dan knowledge management terhadap keunggulan bersaing UMKM pengrajin alat kebersihan di Kabupaten Pasuruan. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling-Partial Least Square (SEM-PLS). Data dikumpulkan melalui kuesioner dari 80 responden UMKM yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa kapabilitas inovasi berpengaruh positif dan signifikan terhadap keunggulan bersaing, demikian pula knowledge management capability menunjukkan pengaruh positif dan signifikan terhadap keunggulan bersaing. Temuan ini mengindikasikan bahwa UMKM yang memiliki kemampuan inovasi yang baik dan manajemen pengetahuan yang efektif cenderung memiliki daya saing yang lebih tinggi. Implikasi praktis penelitian ini adalah pentingnya penguatan kapabilitas internal UMKM melalui pengembangan inovasi berkelanjutan dan implementasi sistem manajemen pengetahuan yang terstruktur untuk meningkatkan competitive advantage di tengah dinamika persaingan industri alat kebersihan.ABSTRACTThe increasingly intense competition in the era of globalization demands Micro, Small, and Medium Enterprises (MSMEs) to develop sustainable competitive advantages. This study aims to analyze the influence of innovation capability and knowledge management on the competitive advantage of MSMEs producing cleaning tools in Pasuruan Regency. The research employs a quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis techniques. Data were collected through questionnaires from 80 MSME respondents selected using a purposive sampling technique. The results show that innovation capability has a positive and significant effect on competitive advantage, as does knowledge management capability, which also shows a positive and significant effect on competitive advantage. These findings indicate that MSMEs with strong innovation abilities and effective knowledge management tend to have higher competitiveness. The practical implication of this research is the importance of strengthening the internal capabilities of MSMEs through the development of sustainable innovations and the implementation of structured knowledge management systems to enhance competitive advantage amidst the dynamic competition in the cleaning tools industry.
Pengaruh Program Corporate Social Responsibility (CSR) terhadap Customer Engagement dengan Brand Image sebagai Variabel Mediasi pada Customer PT Indolakto Purwosari Pasuruan Hasanah, Roudhotul; Murtadlo, Kholid
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 10, No 3 (2025): Social, Cultural and Historical Studies
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v10i3.35723

Abstract

This study aims to analyze the effect of Corporate Social Responsibility (CSR) programs on Customer engagement with Brand Image as a mediating variable among customers of PT Indolakto PurwosariPasuruan. The research employs a quantitative method using a survey approach with purposive sampling involving 96 respondents who are assumed to know and understand the CSR programimplemented by the company. Respondents knowledge was measured through a questionnaire assessing their awareness, understanding, and perception of the content, goals, and benefits of CSRprograms. Data analysis was conducted using Path Analysis and Sobel mediation tests. The results show a positive and significant impact of CSR programs on both Brand Image and Customerengagement. Brand Image also significantly mediates the relationship between CSR and Customer engagement. This indicates that an effective CSR program not only strengthens Brand Image but alsoenhances customer engagement emotionally and actively. The study recommends that companies improve the implementation and communication of CSR programs to strengthen customer loyalty andlong-term relationships.
Pengaruh Green Marketing dan Persepsi Kualitas terhadap Customer Loyalty Melalui Customer Satisfaction Pada Brand Fashion Lokal Yang Berkelanjutan Cottonink Surabaya Wijayanti, Elmi; Murtadlo, Kholid
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2572

Abstract

Penelitian ini mengkaji pengaruh Green Marketing dan Persepsi Kualitas terhadap Customer Loyalty dengan Customer Satisfaction sebagai variabel mediasi pada brand fashion lokal berkelanjutan Cottonink di Surabaya. Topik ini relevan mengingat meningkatnya kesadaran konsumen terhadap isu lingkungan dan pentingnya keberlanjutan dalam industri fashion, yang dikenal sebagai salah satu penyumbang limbah terbesar di dunia. Penelitian ini bertujuan untuk menganalisis pengaruh langsung maupun tidak langsung Green Marketing dan Persepsi Kualitas terhadap Customer Loyalty melalui Customer Satisfaction. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Data dikumpulkan melalui penyebaran kuesioner kepada konsumen Cottonink di Surabaya dengan teknik purposive sampling. Analisis data dilakukan melalui uji instrumen, uji asumsi klasik, analisis jalur (path analysis), serta uji hipotesis. Populasi penelitian mencakup konsumen Cottonink di Surabaya, dengan sampel yang ditentukan melalui teknik purposive sampling. Hasil penelitian menunjukkan bahwa Green Marketing dan Persepsi Kualitas berpengaruh positif dan signifikan terhadap Customer Satisfaction maupun Customer Loyalty. Selain itu, Customer Satisfaction terbukti menjadi variabel mediasi yang menghubungkan Green Marketing dan Persepsi Kualitas dengan Customer Loyalty. Temuan ini memperlihatkan bahwa strategi pemasaran hijau yang kredibel dan persepsi kualitas produk yang baik dapat meningkatkan kepuasan pelanggan sekaligus memperkuat loyalitas mereka terhadap brand.
PENGARUH PENERAPAN CORPORATE SOCIAL RESPONBILITYTERHADAP CITRA PERUSAHAAN PT TIRTA INVESTAMA KEBONCANDI PADA MASYARAKAT DESA JELADRI WINONGAN PASURUAN Murtadlo, Kholid
SKeTsa Bisnis (e-jurnal) Vol 1 No 1 (2014)
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v1i1.19

Abstract

Abstract Corporate image is how the public receives external communications effort through an organization that serve as the public response to the overall offering by the company and is defined as the number of beliefs, ideas and the public image of a company / organization. Variabel in this study is X1 (Community Support), X2 (Environment), X3 (Product) and Y (Corporate Image). Framework in partial allegedly having an X1 to variabel Y, while the X2 variabel also affects the variabel Y and variabel X3 dominant influence on the variable Y. The research results of logit regression analysis is, for variabel X1 (Community Support) β by 0843 while 9,041 Wald and Probability for 0003 amounted to 2,323 Exp.β with significant results. For the variabel X2 (Environment) of 0.542 whereas β Wald 7216 and 0007 amounted to Exp.β probability of 1.720 with significant results. For variabel X3 (Product) by 0526 whereas β Wald 4,131 and Probability for 0042 amounted to 1,692 Exp.β with significant results. Corporate Social Responsibility is a social responsibility by companies / organizations on what has been done by the company / organization in the form of activities that will have an impact on the environment, especially to the possibility of environmental damage getting worse. From the above definition it is clear that CSR greatly affect the image of a company. Basically the judge said the company is good or bad can be seen through the provision set forth, for the community or the public may not give a good impression without knowing assistance as outlined by the company.
Perilaku petani padi terhadap risiko usahatani pada suku yang berbeda di Jawa Timur: Rice farmers' behavior towards farming risks in different tribes in East Java Murtadlo, Kholid
AGROMIX Vol 14 No 2 (2023)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v14i2.4199

Abstract

Introduction: The agricultural sector is a sector that depends on natural conditions so that uncertainty and risk in farming always occurs. The source of risk is predicted to continue to grow which greatly affects the total agricultural yield. Farming risk consists of production risk and price. Production risk is related to production uncertainty. Price risk is related to price fluctuations that cause losses to farmers because prices are difficult to predict. Indonesia is known for its diversity with nearly 300 ethnicities. Each ethnic group has different characteristics in behavior, language and customs. This difference is possible to influence decisions in managing a business, including in dealing with farming risks. This study attempts to analyze the behavior of rice farmers on the risk of farming among various ethnic groups in East Java and factors that influence farmer behavior towards farming risk. Methods: This research was conducted in Pamekasan, Ngawi and Pasuruan, where these three districts represent Javanese, Madurese, and Madura-Javanese ethnic assimilation. The data used are primary data collected from 49 respondents in Pamekasan Regency, 72 in Ngawi Regency and 65 in Pasuruan Regency so that a total of 186 respondents using the cluster sampling approach. Farmers' behavior towards farm risk was analyzed using the Just and Pope risk function model with the utility function approach, while the analysis of factors that influenced behavior towards farm risk was carried out using multiple regression. Results: The results of the analysis show that the behavior of rice farmers in Pamekasan District with Madura ethnic risk seekers, in Pasuruan Regency is a risk averse and in Ngawi Regency is a risk seeker. Conclusion: Regression analysis shows that differences in ethnicity of farmers affect the way rice farmers deal with farming risks
Co-Authors Rizqiyah, Nur Zahrotur Roudhotul Hasanah Wijayanti, Elmi