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All Journal Journal of Tourism Sustainability Jurnal Pelayanan Masyarakat
Helidatasa Utami
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Marine Tourism Event Concept at Minang Rua Beach, Kelawi Tourism Village, South Lampung Helidatasa Utami; Damara Saputra Siregar; Gita Hilmi Prakoso; Arifin; Emirullyta Harda Ninggar
Journal of Tourism Sustainability Vol. 5 No. 4 (2025): Volume 5 Number 4 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i4.190

Abstract

This study examines the strategic development of marine tourism events through an integrated analytical and planning framework at Minang Rua Beach, Kelawi Tourism Village, South Lampung. Employing a descriptive qualitative design, the research synthesises field observations and semi-structured interviews, along with SWOT and GAP analyses, to evaluate destination readiness and identify critical determinants shaping event feasibility. The findings reveal that Minang Rua Beach benefits from strong accessibility, diverse natural and cultural assets, active community support, and the presence of indigenous knowledge systems. Nevertheless, several structural constraints persist, including limited engagement from governmental and private-sector stakeholders, suboptimal management of tourism attractions, and inadequate development of cultural arts and MSME branding. The GAP assessment indicates an overall readiness level of 87.5%, reflecting a generally favourable baseline with a measurable scope for improvement. Drawing on Goldblatt’s five-phase event planning model—research, design, planning, coordination, and evaluation—the study proposes a contextually grounded event development framework that emphasises enhancing destination quality, cultural revitalisation, human capital empowerment, and MSME advancement. Conceptually, this research contributes to the growing body of literature on event-based coastal tourism by demonstrating how strategic analytical tools can be operationalised within community-based governance structures to strengthen sustainable marine tourism development.
Pelatihan Penyelenggaraan Event sebagai Promosi Destinasi Desa Wisata Pantai Minang Rua Lampung Selatan Damara Saputra Siregar; Ani Novita Sari; Gita Hilmi Prakoso; Helidatasa Utami; Desmala Sari; Nelly Suryani; Tina Nurzachra Latifah Rizky Liana; Riyan Maruli
Jurnal Pelayanan Masyarakat Vol. 2 No. 4 (2025): Desember:Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i4.2605

Abstract

Minang Rua Beach in South Lampung possesses significant tourism potential that has not been optimally utilized, primarily due to the lack of creative promotional events and limited community skills in event management. This community service aimed to enhance the capacity of the local Tourism Awareness Group (Pokdarwis) and youth in designing, managing, and promoting tourism events effectively. The method employed was a participatory training approach that included lectures, discussions, and hands-on practice covering creative event design, logistics management, budgeting (RAB), and digital promotion strategies. The training activities were met with high enthusiasm and active participation from the community members. The participants gained new, practical knowledge and skills in event planning and promotion, as demonstrated by their active engagement during interactive sessions and simulations. The improved capacity of the local community is expected to foster the independent and sustainable organization of creative events, thereby enhancing the destination's attractiveness and increasing tourist visits. Event Training, Tourism Promotion, Community Empowerment, Tourism Village, Minang Rua Beach.
Co-Authors Ani Novita Sari Arifin Damara Saputra Siregar Desmala Sari Emirullyta Harda Ninggar Gita Hilmi Prakoso Riyan Maruli Tina Nurzachra Latifah Rizky Liana