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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Proceeding Applied Business and Engineering Conference Jurnal Nusantara Mengabdi Journal of Event, Travel and Tour Management Jurnal Studi Perhotelan dan Pariwisata
Damara Saputra Siregar
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PELAKSANAAN MANAJEMEN MICE (MEETING INCENTIVE CONVENTION EXHIBITION) DI HOTEL PANGERAN PEKANBARU Siregar, Damara Saputra; Achmnes, Syofia
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Implementation of MICE management operationalize theoretical concepts inthe book P.Hasibuan Terry GR (2005) that state that the management process consistsof: planning, organizing, actuating, and controlling.Growing MICE industry in Indonesia, including the city of Pekanbaru. CityGoverment continues to initiate Pekanbaru city as MICE city in Sumatera. One of theleading institutions that have a major role in the realization of this idea is thePangeran hotel Pekanbaru. which is a four-star hotel MICE service providers with ahigh number of events.The formulation of the research problem is how the implementation of theMICE management in Pangeran Hotel Pekanbaru. This study uses descriptivequalitative research with census sampling. The data collected with observation,interview and questionnaire.Based on research in the field, the original purpose of the existence of MICEin Pangeran Hotel Pekanbaru is a venue to facilitate and serve each agency ororganization that will organize a MICE event. Implementation of MICE managementhas done well, ranging from the planning stage, organizing, actuating and controllinghas done well. Management process has been carried out in accordance with existingrules and procedures for this purpose so that the company has exceeded the target set.But there are still some factors that affect the implementation of the MICEmanagement in Pangeran hotel Pekanbaru is human resources, infrastructures andmeans of motivation. Still inadequate number of available resources in terms of bothnumber and skill and still very rarely done given training so that skills training andjob performance is still lacking. And also still lack the necessary infrastructure thusaffecting the services provided.Implementation of MICE management in Pangeran hotel Pekanbaru should beimproved so that the achievement of corporate goals can be realized with betterconsidering the high number and complexity of existing competition.Keywords: Management, Hotel, MICE
Importance-Performance Analysis (IPA) of the Service Quality Dimensions at Poli Tour & Travel Cahyo, Enggar Dwi; Astriyantika, Meyliana; Kartika , Ni Made Ayu Windu; Siregar, Damara Saputra
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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This research was conducted at Politour & Travel, headquartered in Bandar Lampung, Lampung Province. Thepurpose of this article is to discuss the assessment of tourism products offered by Politour & Travel as well as the level ofservice quality provided to tourists, based on their expectations and the reality observed in the field. The study wasconducted on 17 respondents who were considered representatives of institutions that have previously used Politour &Travel tour packages. This study uses the Importance Performance Analysis (IPA) approach. The service quality at Politour& Travel is grouped into 5 attributes: Tangibles, Empathy, Responsiveness, Reliability, and Assurance. These 5 attributesare further divided into 23 aspects overall. Then, the average score for each service attribute is plotted on an IPA graph,which consists of four priority quadrants based on importance and performance levels. The main results indicate that theattributes show there are 5 aspects that should be prioritized for service improvement and 9 aspects that need to bemaintained in terms of service quality, as they are deemed satisfactory by consumers who have used Politour & Travelservices.
Strategy for Developing the Event and MICE (Meeting, Incentive, Convention, Exhibition) Industry in Bandar Lampung Siregar, Damara Saputra; Sari, Desmala; Latifah Rizkiliana, Tina Nurzachra; Utami, Helidatasa
Journal of Event, Travel and Tour Management Vol. 4 No. 2 (2024)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v4i2.1723

Abstract

The Event and MICE (Meeting, Incentive, Convention, Exhibition) industry has become increasingly important in the global economy. Bandar Lampung, as one of Indonesia's developing cities, has significant potential to develop this industry. However, the development of the event and MICE industry in this city remains underexplored and not fully optimized. Data from the Ministry of Tourism and Creative Economy in 2023 indicates that Lampung is not yet among the top 10 event and MICE destinations in Indonesia. The Lampung MICE Forum 2022, held at Polinela, concluded that the development of the event and MICE industry in Bandar Lampung requires the formulation of a development strategy that is academically reviewed to be more systematic and targeted. This research aims to identify the factors affecting the development of the event and MICE industry in Bandar Lampung, identify gaps between ideal and actual conditions affecting this industry, and develop a strategy model for the industry. The research uses both primary and secondary data. Primary data is obtained through observation and interviews, while secondary data comes from literature reviews including books, journals, and policy documents. The research employs qualitative descriptive analysis, gap analysis, and spider chart analysis methods. The results indicate that developing the MICE industry in Bandar Lampung requires strategies such as enhancing human resources for MICE, improving MICE facilities, increasing public awareness of tourism development in Bandar Lampung, supporting MICE-related policies, and strengthening Bandar Lampung's branding as a MICE (Convention City) and Heritage City. Keywords: Development Strategy, Event Industry, MICE, Convention City
Peningkatan Kapasitas Pengelola Desa Wisata Sungai Langka dan Wiyono Ridwansyah, Eksa; Siregar, Damara Saputra; Cahyo, Enggar Dwi; Astriyantika, Meyliana; Rahman, Budi
Jurnal Nusantara Mengabdi Vol. 3 No. 3 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jnm.v3i3.3319

Abstract

Purpose:The aim of this community service is to increase the capacity of the management of the Sungai Langka and Wiyono tourist villages. This goal-setting departs from the results of identifying and formulating the problems that have been found, namely: 1) the low ability of the community to prepare tourism packages based on local wisdom; 2) the low community ability to compile tourist guiding materials (storynomics); and 3) the low community ability to market tourism products in tourist villages.. Method: The method used is to conduct training in the form of 1) training on preparing wisdom-based tour packages; 2) training in compiling tourist guide materials (storynomics); and 3) digital marketing strategy training starting from websites, YouTube, Instagram, and brochures. Result: This condition results in a low level of visits and a less-than-optimal tourism experience in the tourism village The results of this community service are: 1) the preparation of tour packages based on local wisdom, starting with identifying tourism components, preparing the itinerary, and calculating the price of the tour package; 2) the identification of a number of tourist guide materials (storynomics), namely the story of legenda gunung sukma hilang, kuburan tua, pertanian dan perkebunan desa, and sulam kain jelujur; and 3) the creation of digital marketing media, starting with websites, YouTube, Instagram, and brochures. The conclusion obtained is that the target of this community service has been achieved so that it can increase the capacity of managers to manage the Sungai Langka and Wiyono tourist villages. Limitations: Often, limited funds and human resources hinder the implementation of capacity building programs optimally. Contributions: Capacity building for managers can empower local communities through training and education, so that they are more skilled in managing tourism.  
Kolaborasi Pemangku Kepentingan dalam Ekowisata dan Ekonomi Kreatif Tapis Lugusari Astriyantika , Meyliana; Cahyo, Enggar Dwi; Siregar, Damara Saputra
Jurnal Studi Perhotelan dan Pariwisata Vol. 3 No. 2 (2025): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jspp.v3i2.4511

Abstract

Purpose: The purpose of the research on the Utlization of Mocaf Flour (Modfied Casava Flour) as a Substitution Mterial fr Nastar Gluten Free Products is to innovate the manufacture of pineapple with the substitution of mocaf flour as an effort to provide the benefits of consuming cookies in a healthier way where nastar cookies with the use of mocaf flour can be enjoyed by all people from children to the elderly.Research methodology: The method used in this study is quantitative with data collection techniques including observation, interviews and distributing questionnairesResults: The purpose of this study is to prove that the factors are not analyzed but identified and indeed the 7P theory (product, place, price and promotion) is very compatible with the customer's motivation to visit Eeny Meeny Restaurant. The type of sample used is the quota sampling technique with 100 respondents, and distributed online using the Google form.Conclusions: The study found that the main reason guests visit Eeny Meeny Restaurant is the friendliness of the staff (48.9%). While menu variety, strategic location, and promotions received positive feedback, they were not the main drivers for return visits. Price was a limiting factor, as it’s less competitive and discounts are rarely offered.Limitations: This study emphasizes more on internal factors such as service, product, location, promotion, and price, without exploring in depth the influence of external factors such as culinary trends or local economic conditions.Contributions: The contribution of this research lies in a deeper understanding of the factors that influence consumer decisions in choosing a restaurant, especially at Eeny Meeny Restaurant. This study shows that service quality, especially employee friendliness, is the main factor that drives customer visits. This finding can serve as a reference for restaurant management in formulating strategies to improve service and customer experience.Keywords: Decision, Marketing mix, Motivation, Purchase, RestaurantHow to Cite: Astriyantika, M, Cahyo, E, D, Siregar, D, S. (2025). Kolaborasi Pemangku Kepentingan dalam Ekowisata dan Ekonomi Kreatif Tapis Lugusari. Jurnal studi perhotelan dan pariwisata, 3(2), 49-57.
Co-Authors Astriyantika , Meyliana Budi Rahman Dwi Cahyo, Enggar Kartika , Ni Made Ayu Windu Latifah Rizkiliana, Tina Nurzachra Meyliana Astriyantika Ridwansyah, Eksa Sari, Desmala Syofia Achmnes Utami, Helidatasa