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All Journal JAIM (Jurnal Abdi Masyarakat)
Ramadhani, Rizka Syahira
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Humanities Economics, Econometrics & Finance Public Health Social Sciences Other

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PENINGKATAN DAYA SAING USAHA TAHU GEDONGARUM MELALUI PENDAMPINGAN BISNIS TERPADU Azhari; Suhartono, Edy; Ramadhani, Rizka Syahira; Amanda, Serli Ayu
Jurnal Abdi Masyarakat Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i1.6840

Abstract

Mentoring for Tofu SMEs in Gedongarum Village, Bojonegoro, was conducted to address obstacles faced by business owners, particularly those related to a lack of marketing knowledge, limited technological promotion, and low product competitiveness in the market. The objective of this activity was to help business owners develop marketing strategies, improve their digital technology skills, and expand market access for better business growth. The mentoring was implemented in three stages: field surveys, technical assistance, and evaluation. The survey was conducted through interviews with business owners, technical assistance provided guidance and practical training, while evaluation was conducted to assess the program's effectiveness. The results of the activity showed an increase in business owners' skills in digital marketing, which resulted in increased tofu sales.
Co-Authors Amanda, Serli Ayu Azhari Suhartono, Edy