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All Journal JAIM (Jurnal Abdi Masyarakat) GUYUB: Journal of Community Engagement
Ramadhani, Rizka Syahira
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Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Public Health Social Sciences Other

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PENINGKATAN DAYA SAING USAHA TAHU GEDONGARUM MELALUI PENDAMPINGAN BISNIS TERPADU Azhari; Suhartono, Edy; Ramadhani, Rizka Syahira; Amanda, Serli Ayu
Jurnal Abdi Masyarakat Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i1.6840

Abstract

Mentoring for Tofu SMEs in Gedongarum Village, Bojonegoro, was conducted to address obstacles faced by business owners, particularly those related to a lack of marketing knowledge, limited technological promotion, and low product competitiveness in the market. The objective of this activity was to help business owners develop marketing strategies, improve their digital technology skills, and expand market access for better business growth. The mentoring was implemented in three stages: field surveys, technical assistance, and evaluation. The survey was conducted through interviews with business owners, technical assistance provided guidance and practical training, while evaluation was conducted to assess the program's effectiveness. The results of the activity showed an increase in business owners' skills in digital marketing, which resulted in increased tofu sales.
Enhancing Competitiveness of Jalerpitu MSME through Legal and Digital Support Putri, Defi Tristio; Sari, Shafira Niken; Sari, Indah Novita; Bila, Nadia Salsa; Ramadhani, Rizka Syahira; Ismawati, Kharisma Laila
GUYUB: Journal of Community Engagement Vol 7, No 1 (2026): Maret
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i1.13609

Abstract

This mentoring program was carried out to assist the Jalerpitu folding table MSME in Mentoro Village, Soko District, Tuban Regency in obtaining business legality, improving digital marketing capabilities, and strengthening brand identity. The main problems faced by the partner include the absence of a Business Identification Number (NIB), low digital literacy, and suboptimal promotion strategies through online media. This program employs the Participatory Action Research (PAR) approach, which positions the business owner as an active subject throughout the entire mentoring process. Through the stages of diagnosis, joint planning, action, and reflection, the facilitators and partners work collaboratively to design and implement solutions according to the real needs of the business. The activities include training and technical assistance in building brand identity through logo and banner design, registration of the NIB through the OSS (Online Single Submission) system, as well as the creation and management of a Shopee account as a digital marketing platform. The entire process is implemented through hands-on learning to ensure the partner can understand and independently repeat each step. The results of the mentoring show a significant increase in the partner's understanding of legal procedures, ability to use digital platforms, and application of marketing strategies through online marketplaces. The development of a more consistent brand identity also enhances product appeal and business visibility. Overall, the application of the PAR approach has proven effective in encouraging active partner involvement, strengthening business capacity, and expanding market sustainably
Co-Authors Amanda, Serli Ayu Azhari Bila, Nadia Salsa Indah Novita Sari Ismawati, Kharisma Laila Putri, Defi Tristio Sari, Shafira Niken Suhartono, Edy