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Isnaini, Dewi Budhiartini Juli
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Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Strategi Menjadi Entrepreneur Kreatif di Era Digital Isnaini, Dewi Budhiartini Juli; Nasti, Nilawati; Al Qohirie, Mohammad Irfan; Ernanda, Yovie; Sunaryo, Sunaryo; Ardiani, Winda
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1414

Abstract

The rapid development of digital technology has opened up significant opportunities for business actors, particularly MSMEs in the regions, to act as innovative and creative entrepreneurs. MSMEs, born and raised amidst technological advancements, have enormous potential to create digital-based businesses. However, to maximize this potential, they need to understand the opportunities available, the challenges they face, and the right strategies for entrepreneurship. This community service program aims to delve deeper into the characteristics of MSMEs that support entrepreneurship, explore business opportunities in the digital era, and provide strategic recommendations that can help this generation overcome challenges and capitalize on opportunities to succeed as entrepreneurs. Through a sound understanding of digital entrepreneurship, MSMEs can create businesses that are not only innovative and creative, but also sustainable and have a positive impact on society.
Co-Authors Al Qohirie, Mohammad Irfan Nasti, Nilawati Sunaryo Sunaryo Winda Ardiani Yovie Ernanda