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All Journal Jurnal Pengabdian Pada Masyarakat METHABDI International Journal of Economics, Business and Innovation Research
Elisabeth Simangunsong
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Medicine & Pharmacology Physics Public Health

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Inkubator Bisnis Halua Tradisional: Inovasi Kewirausahaan Digital Generasi Muda Berbasis Kearifan Lokal Bangun, Kristina; Elisabeth Simangunsong; Darna Sitanggang
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 2 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This traditional halua business incubator activity aims to develop entrepreneurial innovation based on halua traditional culinary products, supported by digital entrepreneurship for the younger generation. The partner of this program is the micro, small, and medium enterprise (MSME) Rumah Manis Kasih Ibu, which specializes in the production of halua sweets based on local wisdom. The main problems faced by the partner include limited innovation in digital marketing, lack of simple financial management, and the absence of business development strategies oriented toward the younger generation. The implementation methods consist of several stages, namely preparation, socialization, digital entrepreneurship training, application of simple financial recording tools, mentoring on social media-based promotion, and evaluation. The results of the activity show improvements in the partner’s business management skills, enhancement of halua product quality through standardized operating procedures (SOPs), and mastery of digital media as a marketing tool. This program is expected to serve as a model of a traditional culinary business incubator that can be replicated by other MSMEs to strengthen economic independence based on local culture.
The Influence of Leadership Style, Individual Characteristics, and Incentives on Employee Performance at PT. Bank Perkreditan Rakyat Nusantara Bona Pasogit 20 Delitua Elisabeth Simangunsong; Efri Elsridayani Purba; Kristina Bangun
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2658

Abstract

This research discusses how the influence of leadership style, individual characteristics and incentive provision at PT. BPR NBP 20 Delitua. This data was obtained through a survey of questionnaires distributed to 45 (Forty Five) employees at PT. BPR NBP 20 Delitua. The sampling technique used was saturated sampling or census, while the data analysis used was multiple linear regression conducted using SPSS 25 software. The research method used in this study is a quantitative analysis method. Based on the results of the analysis using SPSS 25 software, it is known that Y = 1.419 + 0.100X1 + 0.292X2 + 0.446X3. Leadership style has a significant effect on employee performance, t count (2.886) > t table (1.682). There is a significant influence between individual characteristics and employee performance. With t count (3.883) > t table (1.682). There is a significant influence between incentive provision and employee performance. With the calculated t value (5.596) > t table (1.682). The coefficient of determination (R2) = 74,3% indicates the magnitude of the influence of leadership style, individual characteristics and incentives on employee performance, while the remaining 25,7% is influenced by other factors not included in this study. From the results of the F test, it is known that the calculated F is 39.410 > F table of 2.83 and the significant value of F is 0.000 < α (0.05) so that H0 is rejected and H1 is accepted, meaning that simultaneously the variables of leadership style, individual characteristics and incentives have a positive and significant effect on employee performance at PT. BPR NBP 20 Delitua.
Inkubator Bisnis Halua Tradisional Inovasi Kewirausahaan Digital Generasi Muda Berbasis Kearifan Lokal Kristina Bangun; Elisabeth Simangunsong; Darna Sitanggang
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 5 No 2 (2025): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol5No2.pp220-224

Abstract

This traditional halua incubator program aims to develop entrepreneurial innovation based on traditional halua culinary products, supported by digital entrepreneurship for the younger generation. The partner of this program is the micro, small, and medium enterprise (MSME) Rumah Manis Kasih Ibu, which specializes in the production of halua sweets based on local wisdom. The main problems faced by the partner include limited innovation in digital marketing, lack of simple financial management, and the absence of business development strategies oriented toward the younger generation. The implementation methods consist of several stages, namely preparation, socialization, digital entrepreneurship training, application of simple financial recording tools, mentoring on social media-based promotion, and evaluation. The results of the activity show improvements in the partner’s business management skills, enhancement of halua product quality through standardized operating procedures (SOPs), and mastery of digital media as a marketing tool. This program is expected to serve as a model of a traditional culinary business incubator that can be replicated by other MSMEs to strengthen economic independence based on local culture.
Co-Authors Bangun, Kristina Darna Sitanggang Darna Sitanggang Efri Elsridayani Purba Kristina Bangun Kristina Bangun