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The Exploration of Lae Une Folklore and Pakpak Bharat Culture Sembiring, Yenita Br; Sinurat, Yoyan Riris; Pinem, Feby Radila; Bangun, Kristina; Manalu, Lastri Mariana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3434

The researcher raised the fact that the Pakpak Bharat culture was not widely known as a research problem. This study tries to provide a solution to the problem through written analysis of Pakpak culture which is reflected in the Lae Une folklore. This research utilizes the descriptive qualitative method. Research data was obtained from informants who are natives. The researcher used interviews as a research instrument and then the data collected was analyzed using the content analysis method. The result of the research is the complete text of the Lae Une folklore and its cultural analysis. Researchers found the potential of culture in teaching in various related and unrelated fields in language, thus confirming the theoretical basis presented at the beginning of the study.

Kemandirian Kesehatan di Rumah Sakit: Peran Transformasi Digital dalam Meningkatkan Akses, Pengetahuan, dan Keputusan Pasien Di Rumah Sakit Mitra Sejati Bangun, Kristina; Bangun, Adriana; Dini, Aulia
BEST Journal (Biology Education, Sains and Technology) Vol 7, No 2 (2024): September 2024
Publisher : Program Studi Pendidikan Biologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/best.v7i2.10339

Kemandirian pasien dalam mengelola kesehatan adalah aspek kunci dalam meningkatkan mutu pelayanan rumah sakit. Transformasi digital menawarkan kesempatan untuk meningkatkan akses pasien terhadap data kesehatan, memperluas pengetahuan mereka tentang keadaan kesehatannya, dan menunjang pengambilan keputusan yang lebih baik. Penelitian ini bertujuan mengeksplorasi peran transformasi digital dalam meningkatkan akses, pengetahuan, serta keputusan pasien dalam kemandirian pasien di Rumah Sakit Mitra Sejati. Memakai pendekatan kualitatif, penelitian ini mengaitkan wawancara mendalam pasien, staff rumah sakit, dan manajemen yang ikut serta langsung dalam pelaksanaan teknologi digital. Informasi dianalisis secara tematik untuk menguasai daya guna transformasi digital dalam konteks pelayanan kesehatan. Hasil penelitian menampilkan bagaimana pemakaian transformasi digital, tercantum platform online serta aplikasi kesehatan, sudah meningkatkan aksesibilitas data kesehatan, efisiensi pelayanan, dan menguatkan keterlibatan pasien dalam pengambilan keputusan kedokteran. Tetapi, masih ada tantangan semacam kesenjangan digital serta keamanan informasi yang butuh diatasi. Penelitian ini menyoroti berartinya pengembangan strategi yang holistik serta berkepanjangan untuk mengoptimalkan kemampuan transformasi digital dalam menunjang kemandirian pasien di rumah sakit

PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN PENGGUNA BPJS PADA RUMAH SAKIT UMUM MITRA MEDIKA AMPLAS MEDAN Bangun, Kristina
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to analyze the effect of the dimensions of service quality consisting of reliability, responsiveness, assurance, tangible, partial and simultaneous empathy on patient satisfaction using BPJS at the Mitra Medika Amplas General Hospital (RSU) Medan. The population of all patients using BPJS at RSU Mitra Medika Amplas Medan. A sample of 96 respondents, data collection methods through questionnaires and documentation, multiple regression analysis method. The results showed the regression equation: KP = 2.761 + 0.305K + 0.128Kt + 0.143Ky + 0.203B + 0.151E means that reliability, responsiveness, confidence, physical evidence and empathy have a positive effect on patient satisfaction. Reliability, responsiveness, confidence, tangible and Empathy has a significant simultaneous and partial effect on patient satisfaction using BPJS at RSU Mitra Medika Amplas Medan. The determinant coefficient value (R Square) is 0.514, meaning that patient satisfaction can be explained by the dimensions of service quality (Reliability, Responsiveness, Confidence, Tangibility and Empathy) of 51.4% while another 48.6% is explained by other factors not explained in this study such as security, promotion and communication. To improve the quality of service regarding reliability, it is necessary to correct all deficiencies such as the accuracy of disease diagnoses and the doctor's explanations that are not complicated, regarding responsiveness, it is necessary to improve or increase the quality of services such as the punctuality of nurses when patients need help and the speed of administrative officers in serving consumers, regarding confidence, need to improve/increase the quality of services such as confidence in the abilities and skills possessed by medical personnel, the ability of doctors to determine patient diagnoses, as well as the courtesy of staff in serving patients, regarding tangibles, need to correct all deficiencies such as waiting room facilities to equipment -examination support tools, regarding the empathy variable, need to correct any deficiencies such as doctors taking the time to listen to patient complaints, regarding patient satisfaction variables need to improve patient quality services such as Reliability, Responsiveness, Confidence, Tangible and Empathy so that with an increase in the quality of service inpatients will feel satisfied with the quality of services provided.

PENGARUH CITRA MEREK, KEPERCAYAAN MEREK DAN KESADARAN MEREK TERHADAP LOYALITAS MEREK TEH BOTOL SOSRO Simangunsong, Elisabeth; Bangun, Kristina
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to evaluate the partial and simultaneous effects of brand image, brand trust, and brand awareness on brand loyalty for "The Botol Sosro" using a sample of 96 respondents. Data were collected through questionnaires and documentation, and analyzed using multiple linear regression. The research findings indicate that brand image (CM), brand trust (KM), and brand awareness (KesM) have a positive impact on brand loyalty for "The Botol Sosro". Brand trust holds a more significant influence compared to other variables. The t-test results show that CM = 2.236 with a significance of 0.028, KM = 2.675 with a significance of 0.009, and KesM = 2.110 with a significance of 0.038. With a 5% margin of error, Ho is rejected, and H1 is accepted, indicating that all three variables significantly and positively influence brand loyalty. The F-test reveals an F value of 25.407 with a significance of 0.000, confirming that collectively, brand image, brand trust, and brand awareness have a positive and significant impact on the loyalty of Botol Sosro tea. The correlation coefficient (r) of 0.818 indicates a very strong relationship between brand loyalty and brand image, brand trust, and brand awareness. The coefficient of determination (r2) of 0.669 signifies that these three independent variables can explain 66.9% of the variation in brand loyalty, leaving 33.1% explained by other factors. To strengthen brand image, brand trust, and brand awareness, consistency in visual elements and brand messaging across all communication channels is crucial. Building consumer trust through transparency, consistent communication, and ensuring that products or services meet or exceed expectations will enhance a positive reputation and customer trust.

PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN PENGGUNA BPJS PADA RUMAH SAKIT UMUM MITRA MEDIKA AMPLAS MEDAN Bangun, Kristina
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to analyze the effect of the dimensions of service quality consisting of reliability, responsiveness, assurance, tangible, partial and simultaneous empathy on patient satisfaction using BPJS at the Mitra Medika Amplas General Hospital (RSU) Medan. The population of all patients using BPJS at RSU Mitra Medika Amplas Medan. A sample of 96 respondents, data collection methods through questionnaires and documentation, multiple regression analysis method. The results showed the regression equation: KP = 2.761 + 0.305K + 0.128Kt + 0.143Ky + 0.203B + 0.151E means that reliability, responsiveness, confidence, physical evidence and empathy have a positive effect on patient satisfaction. Reliability, responsiveness, confidence, tangible and Empathy has a significant simultaneous and partial effect on patient satisfaction using BPJS at RSU Mitra Medika Amplas Medan. The determinant coefficient value (R Square) is 0.514, meaning that patient satisfaction can be explained by the dimensions of service quality (Reliability, Responsiveness, Confidence, Tangibility and Empathy) of 51.4% while another 48.6% is explained by other factors not explained in this study such as security, promotion and communication. To improve the quality of service regarding reliability, it is necessary to correct all deficiencies such as the accuracy of disease diagnoses and the doctor's explanations that are not complicated, regarding responsiveness, it is necessary to improve or increase the quality of services such as the punctuality of nurses when patients need help and the speed of administrative officers in serving consumers, regarding confidence, need to improve/increase the quality of services such as confidence in the abilities and skills possessed by medical personnel, the ability of doctors to determine patient diagnoses, as well as the courtesy of staff in serving patients, regarding tangibles, need to correct all deficiencies such as waiting room facilities to equipment -examination support tools, regarding the empathy variable, need to correct any deficiencies such as doctors taking the time to listen to patient complaints, regarding patient satisfaction variables need to improve patient quality services such as Reliability, Responsiveness, Confidence, Tangible and Empathy so that with an increase in the quality of service inpatients will feel satisfied with the quality of services provided.

PENGARUH CITRA MEREK, KEPERCAYAAN MEREK DAN KESADARAN MEREK TERHADAP LOYALITAS MEREK TEH BOTOL SOSRO Simangunsong, Elisabeth; Bangun, Kristina
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to evaluate the partial and simultaneous effects of brand image, brand trust, and brand awareness on brand loyalty for "The Botol Sosro" using a sample of 96 respondents. Data were collected through questionnaires and documentation, and analyzed using multiple linear regression. The research findings indicate that brand image (CM), brand trust (KM), and brand awareness (KesM) have a positive impact on brand loyalty for "The Botol Sosro". Brand trust holds a more significant influence compared to other variables. The t-test results show that CM = 2.236 with a significance of 0.028, KM = 2.675 with a significance of 0.009, and KesM = 2.110 with a significance of 0.038. With a 5% margin of error, Ho is rejected, and H1 is accepted, indicating that all three variables significantly and positively influence brand loyalty. The F-test reveals an F value of 25.407 with a significance of 0.000, confirming that collectively, brand image, brand trust, and brand awareness have a positive and significant impact on the loyalty of Botol Sosro tea. The correlation coefficient (r) of 0.818 indicates a very strong relationship between brand loyalty and brand image, brand trust, and brand awareness. The coefficient of determination (r2) of 0.669 signifies that these three independent variables can explain 66.9% of the variation in brand loyalty, leaving 33.1% explained by other factors. To strengthen brand image, brand trust, and brand awareness, consistency in visual elements and brand messaging across all communication channels is crucial. Building consumer trust through transparency, consistent communication, and ensuring that products or services meet or exceed expectations will enhance a positive reputation and customer trust.

Pelatihan Pelaksanaan Peningkatan Kapasitas Sumber Daya Manusia Pariwisata Kabupaten Dairi (SubTopik: Pemasaran, Inovasi dan Higienitas Kuliner) Bangun, Kristina; Simangunsong, Elisabeth
DEVOTIONIS Volume 2 Nomor 2 Februari 2024
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/devotionis.v2i2.3473

Pemasaran, inovasi dan higienitas pelaku usaha kuliner di kabupaten Dairi menjadi syarat penting untuk tetap bertahan. Seorang pelaku usaha kuliner harus terus mencari peluang strategis dalam mengembangkan usahanya. Kualitas produk dan higienitas sangat menentukan pilihan dan ekspetasi konsumen dalam membeli produk kuliner, sehingga ini harus menjadi hal yang wajib dipunyai setiap pelaku usaha kuliner dari 149 pelaku usaha UMKM, Sebagian besar masih kurang memahami mengenai bagaimana cara memanfaatkan berbagai media untuk memasarkan produknya. Inovasi juga diperlukan agar konsumen lebih tertarik dan tidak memandang produk sama dengan produk yang lain. Dari segi higienitas juga harus terus dijaga agar tidak menimbulkan penyakit ataupun makanan menjadi penghantar dalam penularan penyakit. Dengan berbagai informasi yang diberikan terkait hal tersebut, ekonomi para pelaku UMKM akan mengalami peningkatan dan siklus kuliner di kabupaten dairi akan berkembang pesat. Metode kegiatan ini adalah pelatihan dengan cara ceramah dan diskusi. Dengan memaparkan materi terlebih dahulu yang dilanjutkan dengan diskusi kelompok. Dari hasil kegiatan dapat dilihat bahwa masyarakat, peserta pelatihan di Kabupaten Dairi ini sangat antusias dan tertarik dengan kegiatan ini. Hal ini kelihatan dari tanya jawab yang berlangsung selama kegiatan, mereka mengharapkan agara kegiatan ini berkesinambungan. Dari pelatihan ini dapat disimpulkan bahwa para peserta mulai mengerti pemasarana, inovasi dan higienitas kuliner.

PENGARUH KOMPENSASI, KEMAMPUAN DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN CHLOE ALFA BAKERY Pasaribu, Jonatan; Simangunsong, Elisabeth; Bangun, Kristina
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 1 Nomor 2 Oktober 2022
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v1i2.2277

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kompensasi, kemampuan dan komunikasi terhadap kinerja karyawan Chloe Alfa Bakery. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 40 karyawan di Chloe Alfa Bakery. Teknik analisa yang dipakai dalam penelitian ini adalah uji validitas dan reliabilitas, regresi linier berganda, dan uji hipotesis dengan uji t dan F. Hasil penelitian menunjukkan bahwa variabel kompensasi, kemampuan secara parsial berpengaruh positif dan signifikan terhadap kinerja karyawan dan variabel kompensasi, kemampuan dan komunikasi secara simultan berpengaruh signifikan terhadap kinerja karyawan.

PENGARUH MOTIVASI, DISIPLIN, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA PT.HOTMA ARTA JAYA MANDIRI Simangunsong, Elisabeth; Pasaribu, Agnes; Sitanggang, Darna; Sagala, Roslinda; Bangun, Kristina
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 2 Nomor 1 April 2023
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v2i1.2754

This study aims to determine and explain the influence of motivation, discipline and compensation on employee performance at PT.Hotma Arta Jaya Mandiri. Data collection was carried out quantitatively, with 56 respondents who were taken using saturated or census sampling. Data analysis in this study used SPSS version 23. From the results of partial testing the t test showed that motivation, discipline and compensation had a positive and significant effect on employee performance. From the F test shows that simultaneously motivation, discipline and compensation have a significant effect on employee performance. cloud. The coefficient of determination (R Sqare) is 0.627, meaning that employee performance can be explained by the motivation, discipline and compensation variables of 62.7% while the other 37.3% is not explained in this study.

PENGARUH KOMPENSASI, IKLIM ORGANISASI, DAN PELATIHAN TERHADAP KINERJA KARYAWAN PADA PT. EZRA BERKAT ANUGRAH MEDAN Simangunsong, Elisabeth; GS, Romi Andreas; Purba, Imelda R.; Bangun, Kristina
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 2 Nomor 1 April 2023
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v2i1.2756

This study aims to determine the effect of compensation, organizational climate and training on employee performance at PT.Erza Berkat Anugrah Medan with a population of 38 employees and a sample of 32 employees. Data collection was carried out through questionnaires, documentation and interviews. The research method used is quantitative. Data analysis in this study used SPSS version 23.00. The results of t show that in terms of compensation, organizational climate and training have a positive and significant partial effect on employee performance. The F test shows that simultaneously the effect of compensation, organizational climate and training on performance has a significant effect on employee performance. The coefficient of determination is 0.607, meaning that employee performance can be explained by the influence of compensation, organizational climate and training on performance by 60.7%, while the other 39.3% is explained by other variables not included in this study.

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