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All Journal Indonesian Journal of Education and Youth Development Jurnal Sinergi Bangsa
Ajeng Ninda Uminar
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Workshop Kewirausahaan Digital: Strategi Pemasaran Online dan Pengelolaan Keuangan bagi UMKM Lokal Juni Hartiwi; Ajeng Ninda Uminar; SRI Sutiwi; Septika laily Anti; Elly Purwanti; Wardah Anggraini
Jurnal Sinergi Bangsa Vol. 1 No. 2 (2025): Jurnal Sinergi Bangsa
Publisher : Madiha Press

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Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi kewirausahaan digital UMKM lokal, khususnya dalam aspek strategi pemasaran online dan pengelolaan keuangan sederhana. Latar belakang kegiatan didasarkan pada rendahnya literasi digital dan finansial UMKM yang menghambat daya saing di era digital. Metode yang digunakan adalah Workshop dan Pendampingan Interaktif dengan desain Pre-test dan Post-test, yang dilaksanakan pada tanggal 29 sampai 30 Agustus 2025 di Desa Bulokarto dan melibatkan 10 perwakilan UMKM lokal. Materi fokus mencakup optimalisasi media sosial dan e-commerce untuk pemasaran, serta pencatatan transaksi dan perhitungan laba/rugi. Hasil evaluasi menunjukkan peningkatan pengetahuan yang signifikan, dengan rata-rata skor keseluruhan peserta naik sebesar 67.7% (dari 48.75 menjadi 81.75). Peningkatan tertinggi dicapai pada materi pengelolaan keuangan (74.4%). Simpulan kegiatan adalah bahwa pendekatan workshop terpadu ini terbukti efektif dalam mentransfer keterampilan praktis, memungkinkan UMKM mitra untuk mulai mengimplementasikan strategi pemasaran digital dan menertibkan pencatatan keuangan.
The Fragility Paradox: Re-evaluating Gen Z’s Mental Health Crisis as a Radical Shift in Leadership Intelligence Juni Hartiwi; Ajeng Ninda Uminar; Liah Rosdiani Nasution
Indonesian Journal of Education and Youth Development Vol. 1 No. 3 (2025): Indonesian Journal of Education and Youth Development (IJEYD)
Publisher : STIT Pringsewu

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The integration of Generation Z into the global workforce, projected to comprise 27% of labor by 2025, coincides with unprecedented rates of reported anxiety, depression, and burnout among this cohort. Prevailing management narratives often pathologize these traits as fragility or a lack of resilience, creating friction with traditional command-and-control leadership models. This integrative literature review challenges that deficit-based perspective by synthesizing scholarship from clinical psychology, management studies, and sociology to reframe Gen Z’s hypersensitivity as a form of high-level adaptive intelligence. Through the lens of Sensory Processing Sensitivity (SPS), the research argues that Gen Z’s emotional reactivity functions as high-fidelity signal detection, enabling the early identification of toxic dynamics, ethical lapses, and systemic risks that stoic leadership models overlook. The findings suggest that Gen Z’s deployment of clinical language reflects advanced emotional literacy rather than victimhood, and their eco-anxiety indicates a capacity for systemic consequence analysis essential for sustainable governance. The study concludes that the corporate sector is undergoing a necessary evolution from Stoic to Permeable leadership, where the very traits labeled as weaknesses are actually critical assets for navigating the ethical complexities of the modern world.
Co-Authors Elly Purwanti Juni Hartiwi Liah Rosdiani Nasution Septika Laily Anti SRI Sutiwi Wardah Anggraini