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All Journal Agribusiness Journal
Muh. Aras
Universitas Muhammadiyah Sidenreng Rappang
Agriculture, Biological Sciences & Forestry

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Development Of Processed Catfish Through A Canvas Business Model Approach Muh. Aras; Ayu Wulandary; Iranita Haryono
Agribusiness Journal Vol 8, No 1 (2025): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31327/aj.v8i1.2297

Abstract

Catfish processing in Sidrap Regency, especially in Makkoring Village, requires optimization for business development. The aim of this research is to analyze the canvas model business and provide business improvements in the Pokdakan Massiddie Fish Cultivation Group. The analytical method used in the research is descriptive qualitative, while the data analysis technique used is BMC (Business Model Canvas). The data used includes primary and secondary data. The research results show that the Pokdakan Massiddie Fish Cultivation Group's business model needs to be improved in the elements of customer relationships, channels, revenue streams, key resources, key activities, key partners and cost structure. For customer segments and value proposition elements, there is no need for improvement, it just needs to be maintained.
Co-Authors Ayu Wulandary Iranita Haryono