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Made Darmiati
Program Studi Usaha Perjalanan Wisata, Politeknik Pariwisata Bali
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Komunikasi Pramuwisata Lokal Terhadap Kunjungan Wisatawan di Daya Tarik Wisata Budaya Pura Luhur Uluwatu Desa Pecatu Bali Anak Agung Ngurah Yoga Widyanatha; Made Darmiati; Dewa Gede Ngurah Byomantara
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.866

Abstract

This study aims to determine The Effect Of Local Tour Guide Communications On Tourist Visit To The Luhur Uluwatu Temple, Pecatu Village, Bali, Indonesia. This research was conducted using a purposive sampling technique on 100 respondents who use the services of local tour guides at the cultural tourist attraction of Luhur Uluwatu Temple. The data collection technique was carried out using a questionnaire and had tested its validity and reliability. Based on the test results, the coefficient value is 0.076 (positive) with a significant level of 0.003 <0.05, so that HO is rejected and Ha is accepted. This proves that the Communication of Local Tour Guides has a significant positive effect partially on Tourist Visits at the Cultural Tourism Attraction of Luhur Uluwatu Temple, Pecatu Village, Bali.
The Influence of Price and Service Quality on The Satisfaction of Italian Tourists (Case Study Pt. Bali Prima Holidays) I Komang Krisna Putra Yasa; Ni Putu Evi Wijayanti; Made Darmiati
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1468

Abstract

This study aims to analyze the effect of price and service quality on the satisfaction of Italian tourists who buy Bali Round Trip tour packages at PT. Bali Prima Holidays. This consider uses quantitative strategies with information collection through surveys conveyed to 107 Italian traveler respondents. Data analysis was carried out using multiple linear regression with the help of SPSS software version 26. The findings demonstrated that Italian tourist satisfaction was positively and significantly impacted by price and service quality. The price variable has a t value of 16,088 with a significance of 0,000, while the service quality variable has a t value of 3,270 with a significance of 0,001. Simultaneously, price and service quality have a calculated F value of 652,061 with a significance of 0,000, which means that the two variables jointly affect tourist satisfaction with a contribution of 92,5% (Adjusted R2). This study concludes that increasing competitive prices and good service quality can increase Italian tourist satisfaction. It is recommended to PT Bali Prima Holidays to evaluate prices and improve modern facilities and equipment to increase tourist satisfaction.
Meningkatkan Kepuasan Pelanggan Trailfinders: Peran Kinerja Tour Guide dan Perceived Value di PT EXO Travel Indonesia Yustina Klara; Made Darmiati; Teguh Hadisukarno
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1481

Abstract

This research was motivated by a decrease in the percentage of customers who used the services of PT EXO Travel Indonesia-Bali from 2020-2023, and there were customer complaints from agent Trailfinders regarding the tour guide’s performance, which impacted customer satisfaction. Tour guide performance is one of the important components of a travel company that affects customer satisfaction. The perceived value has the potential to be mediated in this research model. Therefore, this research aims to determine the influence of tour guide performance on customer satisfaction mediated by customer perceived value. The research method used is quantitative descriptive with collecting respondent data by distributing questionnaires to Trailfinders customers who have used EXO Travel Indonesia-Bali tour guide services and obtained 227 valid samples. Samples were taken using nonprobability sampling-purposive sampling techniques. The results of the respondents' data were analyzed using SmartPLS 4 software and the Partial Least Square Structural Equation Model (SEM-PLS) technique. The study's results explore that the direct performance of tour guides positively and significantly affects customer satisfaction and perceived value. The customer's perceived value directly affects customer satisfaction, and indirectly, the tour guide's performance positively and significantly affects customer satisfaction through the customer's perceived value as a mediator
Co-Authors Anak Agung Ngurah Yoga Widyanatha Dewa Gede Ngurah Byomantara I Komang Krisna Putra Yasa Ni Putu Evi Wijayanti Teguh Hadisukarno Yustina Klara