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All Journal Journal of Travel and Leisure
Ni Putu Evi Wijayanti
Program Studi Usaha Perjalanan Wisata, Politeknik Pariwisata Bali
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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The Influence of Price and Service Quality on The Satisfaction of Italian Tourists (Case Study Pt. Bali Prima Holidays) I Komang Krisna Putra Yasa; Ni Putu Evi Wijayanti; Made Darmiati
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1468

Abstract

This study aims to analyze the effect of price and service quality on the satisfaction of Italian tourists who buy Bali Round Trip tour packages at PT. Bali Prima Holidays. This consider uses quantitative strategies with information collection through surveys conveyed to 107 Italian traveler respondents. Data analysis was carried out using multiple linear regression with the help of SPSS software version 26. The findings demonstrated that Italian tourist satisfaction was positively and significantly impacted by price and service quality. The price variable has a t value of 16,088 with a significance of 0,000, while the service quality variable has a t value of 3,270 with a significance of 0,001. Simultaneously, price and service quality have a calculated F value of 652,061 with a significance of 0,000, which means that the two variables jointly affect tourist satisfaction with a contribution of 92,5% (Adjusted R2). This study concludes that increasing competitive prices and good service quality can increase Italian tourist satisfaction. It is recommended to PT Bali Prima Holidays to evaluate prices and improve modern facilities and equipment to increase tourist satisfaction.
Persepsi Wisatawan Cruise Viking Orion Terhadap Kualitas Produk Paket Wisata Halfday Nature, Tradition & Religion Tour di PT. Destination Asia Ni Kadek Maharani Artha; Ni Putu Evi Wijayanti; I Gede Ngurah Primanda S Rahadiarta
J-TRUE: Journal of Travel and Leisure Vol. 1 No. 1 (2024): J-TRUE: Journal of Travel and Leisure
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jtrue.v3i1.1483

Abstract

Since long time ago cruise tourists have a great opportunity for travel agencies in Bali. One of the Travel Bureaus that has been operating since 2002, PT Destination Asia, is eyeing the cruise tourist market. Starting from selling services and services to selling tour package products, in this case one of the tour packages that attracts attention is the Halfday Nature, Tradition & Religion Tour package product which is very often sold to cruise tourists on Viking Orion ships where this ship is the first to often use services and also buy tour package products at PT. Destination Asia. In selling quality tour package products requires things that must be considered, namely Core Product, Tangible Product and Augmented Product. The data obtained from this research are observation, interviews, questionnaires and literature studies. The data analysis techniques used are validity tests, reliability tests and descriptive statistics. The results of the research obtained are tourist perceptions of Core Product with an average of 4.53 which shows very good results, tourist perceptions of Tangible Product with an average of 4.56 which shows very good results and tourist perceptions of the augmented product dimension which is 4.57 with very good results, but what is very unfortunate is that the core product cannot pass the value of the average product.
Co-Authors I Gede Ngurah Primanda S Rahadiarta I Komang Krisna Putra Yasa Made Darmiati Ni Kadek Maharani Artha