Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Servitia: Journal of Community Service and Engagement
Hendri Wijaya
Universitas Kutai Kartanegara Tenggarong
Humanities Education Social Sciences Transportation Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pemberdayaan UMKM melalui Pengembangan Minuman Sarabba Instan di Kelurahan Amborawang Laut Mirza Noor Qolbi; Bayu Irwansyah; Yoga Aprianda Putra; Hendri Wijaya; Jumardi; M. Aldo Saputra; Alya Ananda Putri; Bima Sakti; Nina Pebriani; Nanda Nania Pratiwi; Putri Dwi Melani Maulidya; Siti Aminah
Journal of Community Service and Engagement Vol 1 No 1 (2025): August: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/9q7nwt59

Abstract

This Community Service Program (KKN) was implemented with the aim of enhancing the capacity and independence of Micro, Small, and Medium Enterprises (MSMEs) engaged in the processing of instant Sarabba beverages in Amborawang Laut Village, Kutai Kartanegara District. Sarabba, a traditional beverage from South Sulawesi made from ginger and spices, holds significant local economic potential. However, MSMEs still face several challenges, particularly related to limited marketing strategies, uncompetitive packaging design, and restricted product distribution networks. The implementation methods include participatory observation, in-depth interviews, digital marketing training, business mentoring, packaging design development, and social media-based promotion. The results of the activities showed an increase in the skills and knowledge of SME actors in managing digital marketing, the creation of new packaging designs that are more attractive and in line with market standards, and the expansion of product distribution reach beyond the Amborawang Laut area. The tangible impact of this program is the increased competitiveness of local SMEs while strengthening the sustainability of the community's economy based on traditional food potential. This program underscores that collaboration between students and the community can serve as a catalyst for strengthening the creative economy, with sustainability supported through ongoing mentoring and the strengthening of networks among SMEs.  
Co-Authors Alya Ananda Putri Bayu Irwansyah Bima Sakti Jumardi M. Aldo Saputra Mirza Noor Qolbi Nanda Nania Pratiwi Nina Pebriani Putri Dwi Melani Maulidya Siti Aminah Yoga Aprianda Putra