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All Journal Jurnal Bersama Pengabdian Kepada Masyarakat Journal of Strategic Marketing and Innovation
Regina Humaningtyas Purba
Universitas Negeri Jakarta
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Why Do Consumers Adopt NFC Keychains? The Role of Trust and Usefulness in Digital Payment Adoption Regina Humaningtyas Purba; Adnan Kasofi; Osly Usman; Ryna Parlyna
Journal of Strategic Marketing and Innovation Vol. 2 No. 1 (2026): Journal of Strategic Marketing and Innovation
Publisher : Asosiasi Transformasi Digital Dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64243/JOSMI.02.1.05

Abstract

This study investigates why consumers adopt NFC keychains as a digital payment tool by examining the role of trust and perceived usefulness within an extended Technology Acceptance Model. Using a quantitative approach with non-probability convenience sampling, 235 valid responses were analyzed through Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that perceived trust and perceived usefulness significantly influence behavioral intention. These results indicate that consumer adoption of NFC keychains is primarily driven by trust in the system and perceived practical benefits rather than usability or security considerations. The study contributes to the digital payment literature by highlighting the shifting determinants of adoption in intuitive, institutionally regulated payment innovations.
Akselerasi Inovasi Digital UMKM dengan Pemanfaatan Canva untuk Branding & Inovasi Berkelanjutan (SDGs 9) Stanny Dewanty Rehatta; Inkreswari Retno Hardini; Ariska Novianti; Regina Humaningtyas Purba
Jurnal Bersama Pengabdian Kepada Masyarakat (SAMAMAS) Vol. 1 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/samamas.v1i2.283

Abstract

Indramayu Regency holds significant economic potential through its Micro, Small, and Medium Enterprises (MSMEs) sector. However, the majority of MSME actors still face challenges in branding and digital marketing, mainly due to low awareness, limited graphic design skills, and restricted access to digital training. These issues have resulted in weak product competitiveness in both national and global markets. This community service program aims to enhance the digital skills of MSME actors through training on the use of Canva to create attractive and professional promotional materials. The program consists of four main stages: (1) preparation and MSME mapping, (2) socialization and Canva training, (3) monitoring and evaluation of training outcomes, and (4) reporting and follow-up recommendations. The results show a significant improvement in participants’ ability to independently design product visuals and a better understanding of the importance of digital branding. In addition to empowering MSMEs, the program also involves students in the implementation of the Merdeka Belajar Kampus Merdeka (MBKM) initiative, contributing to the achievement of the university’s Key Performance Indicators (IKU). This program aligns with SDG 9, which focuses on industry, innovation, and infrastructure, and it has the potential to be replicated in other regions to support sustainable digital transformation for MSMEs.
Co-Authors Adnan Kasofi Ariska Novianti Inkreswari Retno Hardini Osly Usman Ryna Parlyna Stanny Dewanty Rehatta