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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Bersama Pengabdian Kepada Masyarakat
Stanny Dewanty Rehatta
Universitas Negeri Jakarta
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Faktor-Faktor yang Memengaruhi Niat Menggunakan Teknologi AI untuk Evaluasi Usaha pada Pelaku UMKM di DKI Jakarta: Perspektif Task-Technology Fit Kikana Yusuf; Osly Usman; Stanny Dewanty Rehatta
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/s17bbc62

Abstract

AI utilization within business environments has undergone increasingly conspicuous acceleration, encompassing MSME operators conducting business evaluation activities within its expanding reach. Notwithstanding, the adoption process has not transpired without impediment, with diverse considerations persisting, encompassing task-technology alignment, AI capability configurations, individual user readiness, and surrounding social environmental conditions. This investigational endeavor is directed toward scrutinizing AI usage tendencies within business evaluation activities through the TTF perspectival lens. All information was harvested through quantitative survey operationalization involving DKI Jakarta-domiciled MSME operators who have utilized or bear interest toward AI technology, subsequently processed through SEM-PLS approach. Final outputs reveal that task characteristics, technology characteristics, and individual characteristics deliver meaningful contributions toward task-technology fit formation, whilst social characteristics fail to demonstrate adequate contributory presence. Task-technology fit is likewise confirmed as a propelling element toward AI usage intention emergence. Said condition signals that task-need and technology-capability alignment, accompanied by individual user readiness, commands more dominant influence compared to social environmental propulsion. Consequently, AI adoption decisions within the MSME sector bear greater determination by functional aspects and personal readiness than by social pressure or support configurations.
Akselerasi Inovasi Digital UMKM dengan Pemanfaatan Canva untuk Branding & Inovasi Berkelanjutan (SDGs 9) Stanny Dewanty Rehatta; Inkreswari Retno Hardini; Ariska Novianti; Regina Humaningtyas Purba
Jurnal Bersama Pengabdian Kepada Masyarakat (SAMAMAS) Vol. 1 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/samamas.v1i2.283

Abstract

Indramayu Regency holds significant economic potential through its Micro, Small, and Medium Enterprises (MSMEs) sector. However, the majority of MSME actors still face challenges in branding and digital marketing, mainly due to low awareness, limited graphic design skills, and restricted access to digital training. These issues have resulted in weak product competitiveness in both national and global markets. This community service program aims to enhance the digital skills of MSME actors through training on the use of Canva to create attractive and professional promotional materials. The program consists of four main stages: (1) preparation and MSME mapping, (2) socialization and Canva training, (3) monitoring and evaluation of training outcomes, and (4) reporting and follow-up recommendations. The results show a significant improvement in participants’ ability to independently design product visuals and a better understanding of the importance of digital branding. In addition to empowering MSMEs, the program also involves students in the implementation of the Merdeka Belajar Kampus Merdeka (MBKM) initiative, contributing to the achievement of the university’s Key Performance Indicators (IKU). This program aligns with SDG 9, which focuses on industry, innovation, and infrastructure, and it has the potential to be replicated in other regions to support sustainable digital transformation for MSMEs.
Scarcity Cues and Unplanned Purchases in Tiktok Live Commerce: Mediating Roles of Fomo and Emotional Arousal Dina Komala; Terrylina Arvinta Monoarfa; Stanny Dewanty Rehatta
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 8 No. 2 (2026): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jdmb.v8i2.70422

Abstract

This study investigates the influence of scarcity promotion in TikTok Live Shopping on consumers’ impulse buying of personal care products, with fear of missing out (FoMO) and arousal serving as mediating variables. A quantitative survey was conducted involving 200 TikTok users in the Greater Jakarta area who had watched personal care live-shopping sessions and encountered limited-time or limited-stock offers. The data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 4. The results demonstrate that scarcity promotion positively and significantly affects FoMO, arousal, and impulse buying. FoMO and arousal also have significant positive effects on impulse buying and partially mediate the relationship between scarcity promotion and impulse buying. These findings indicate that scarcity cues can encourage spontaneous purchasing both directly and through consumers’ psychological responses. The measurement model met the requirements for convergent validity, discriminant validity, and internal consistency, while the structural model demonstrated adequate explanatory and predictive relevance. The study strengthens the application of the Stimulus–Organism–Response framework in live commerce and emphasizes that limited-time and limited-stock messages should be communicated accurately and transparently.
Co-Authors Ariska Novianti Dina Komala Inkreswari Retno Hardini Kikana Yusuf Osly Usman Regina Humaningtyas Purba Terrylina Arvinta Monoarfa