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All Journal Jurnal Penelitian dan Pengabdian Masyarakat Jotika International Journal of Economics, Science, and Education (IJESE)
Denny Astanto
Sekolah Tinggi Ilmu Ekonomi Pemuda
Economics, Econometrics & Finance Social Sciences Other

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The Influence of Workload and Work Stress Through Work Motivation as a Mediator on Employee Performance Denny Astanto; Hendra Irawan
International Journal of Economics, Science, and Education Vol. 2 No. 2 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

High performance will make employees more loyal to the organization, more motivated, work with feelings of pleasure and more importantly can increase the possibility of achieving high productivity. Work-related stress is known to exist and is a common and detrimental problem for workers. Workload is one aspect that must be considered by every organization, because workload is one of the factors that affect employee performance, so motivation is needed to reduce workload and work stress. The purpose of this study was to examine and analyze the effect of work stress, workload on employee performance with motivation as a mediator/intervening. The methodology used in this study is a quantitative approach research using multiple linear regression analysis and path analysis, this study involved 40 employees of gas stations 54.611.04 Gresik. The result is that workload and work stress have an insignificant effect on performance, while motivation as workload, work stress, motivation has a significant effect on employee performance at gas stations 54.611.04 Gresik.
The Role Of Digital Marketing In Improving Marketing Performance: A Systematic Literature Review Denny Astanto; Rika Liftiana; Danang Apriliyanto
International Journal of Economics, Science, and Education Vol. 2 No. 4 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i6.62

Abstract

Purpose:Digital marketing has become a critical strategic tool for organizations seeking to improve marketing performance in an increasingly digital and competitive environment. This study aims to systematically review and synthesize the role of digital marketing in enhancing marketing performance, while identifying key dimensions, research trends, and gaps in the existing management and marketing literature. Design/methodology/approach: This study employs a systematic literature review by analyzing peer-reviewed journal articles indexed in reputable databases such as Scopus and Sinta. The review process follows the PRISMA guidelines, with clearly defined inclusion and exclusion criteria to ensure transparency, consistency, and methodological rigor. Findings:The results indicate that digital marketing has a significant positive impact on marketing performance through various mechanisms, including increased brand awareness, customer engagement, customer satisfaction, and sales performance. Social media marketing, content marketing, search engine optimization, and digital advertising emerge as the most frequently examined digital marketing practices. Research limitations/implications:This review is limited to selected databases and publication periods, which may restrict the comprehensiveness of the findings. Future research is encouraged to employ longitudinal designs and explore contextual factors, particularly in emerging economies. Practical implications:The findings provide practical insights for managers to design and implement effective digital marketing strategies aimed at improving overall marketing performance and sustaining competitive advantage. Originality/value:This study offers an integrative synthesis of digital marketing research and contributes to the literature by identifying dominant themes, methodological patterns, and future research directions. Paper type: Literature review
PENGEMBANGAN DESA WISATA BERBASIS POTENSI LOKAL SEBAGAI STRATEGI PENINGKATAN EKONOMI MASYARAKAT DESA Nuryadi; Denny Astanto; Priyo Utomo; Basuki Rahmat; Rika Litfiana; Subandi; Bayu Kriesna Wijaya
Jurnal Penelitian dan Pengabdian Masyarakat Jotika Vol. 6 No. 1 (2026): Agustus
Publisher : Jotika English and Education Center

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Pengembangan desa wisata berbasis potensi lokal merupakan strategi yang efektif dalam meningkatkan kesejahteraan masyarakat melalui pemanfaatan sumber daya alam, budaya, dan kearifan lokal secara berkelanjutan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas masyarakat Desa Wisata di Kecamatan Wonosalam, Kabupaten Jombang dalam mengembangkan potensi wisata sebagai penggerak ekonomi lokal. Metode pelaksanaan meliputi identifikasi potensi desa, sosialisasi, pelatihan, pendampingan, serta evaluasi terhadap implementasi program. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat mengenai pengelolaan desa wisata, terbentuknya sinergi antara pemerintah desa, kelompok sadar wisata, dan pelaku UMKM, serta meningkatnya kemampuan masyarakat dalam mengembangkan produk dan layanan wisata berbasis potensi lokal. Program ini juga mendorong partisipasi aktif masyarakat dalam pengelolaan destinasi wisata yang berkelanjutan sehingga mampu meningkatkan daya tarik wisata dan memberikan peluang peningkatan pendapatan masyarakat. Dengan demikian, pengembangan desa wisata berbasis potensi lokal menjadi salah satu strategi yang relevan dalam mendukung pembangunan ekonomi desa secara berkelanjutan.
Co-Authors Basuki Rahmat Bayu Kriesna Wijaya Danang Apriliyanto Hendra Irawan Nuryadi Priyo Utomo Rika Liftiana Rika Litfiana Subandi