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p-Index From 2021 - 2026
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All Journal International Journal of Economics, Science, and Education (IJESE)
Danang Apriliyanto
sekolah tinggi ilmu ekonomi Pemuda
Economics, Econometrics & Finance Social Sciences Other

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ANALYSIS OF PROFITABILITY RATIO AS A TOOL TO ASSESS FINANCIAL PERFORMANCE AT PT. TIGA PILAR SEJAHTERA FOOD TBK Ayi Hendriawan; Kurniawati Kurniawati; Danang Apriliyanto
International Journal of Economics, Science, and Education Vol. 1 No. 3 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

Profitability ratio is a ratio to assess the company's ability to generate profits during a certain period. The types of ratios used in measuring company profitability are using gross profit margin, net profit margin, return on assets and return on equity. The purpose of this research is to analyze the financial performance of PT Tiga Pilar Sejahtera Food Tbk through profitability ratios. The method used in this research is descriptive qualitative, which is a method or way to conduct research on profitability ratio analysis to assess financial performance at PT Tiga Pilar Sejahtera Food Tbk. The results showed that gross profit margin increased, net profit margin decreased, return on assets decreased and return on equity decreased. Based on the results of the calculation of financial performance at PT Tiga Pilar Sejahtera Food Tbk during 2014 and 2015 when viewed from the pofitabilitas ratio is less efficient. The company is unable to evaluate or maintain the success of past financial performance.
THE EFFECT OF BTPN BANK CREDIT PROVISION ON THE WELFARE LEVEL OF TASPEN AND ASABRI PENSION CUSTOMERS Inka Mariska Abriyana; Waloyo; Danang Apriliyanto; Siswohadi; Abdul Manan
International Journal of Economics, Science, and Education Vol. 1 No. 5 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

This study aims to describe the effect of lending on the welfare of retirees and ASABRI. This research method uses quantitative methods, data collection techniques used are questionnaires. Bank BTPN KCP Magetan is a private bank that provides credit services for Taspen and Asabri retirees. The data analysis technique used is a simple linear regression technique. The results of this study are based on the results of simple linear regression testing, the value of the lending coefficient of 1.209 has a positive effect on the welfare of customers at Bank BTPN at KCP Magetan. Based on the results of the T test, it was obtained 0.000 so that the hypothesis was accepted. From the results of testing the coefficient of determination of the lending variable (X) has an effect of 77.7% on the customer welfare variable (Y) while the remaining 22.3% is influenced by other variables not examined by the researcher.
Pricing Strategy in Increasing Furniture Sales Volume at CV Sejahtera Abadi Jaya Eva Ventiana; Nur Aini Anisa; Danang Apriliyanto
International Journal of Economics, Science, and Education Vol. 2 No. 2 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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This research explores the critical role of pricing strategy amid intense business competition, where economic development compels companies to optimize their business approaches. Pricing is a decisive factor influencing company sales volumes; thus, careful decision-making regarding price setting is essential to avoid negative impacts on sales. The study aims to describe the pricing process and analyze strategies used to increase sales volume. A qualitative method was employed, utilizing both primary and secondary data sources, with data collected through field interviews, observation, and documentation, particularly with company leadership. Findings at CV Sejahtera Abadi Jaya show that the company adopts a full cost plus mark-up pricing strategy, considering all production costs to set optimal prices. This approach has proven effective in increasing and maintaining sales volume over a six-month period (January–July), as evidenced by sales data, even though there was no increase in March, demonstrating the company’s ability to sustain consumer interest.
The Role Of Digital Marketing In Improving Marketing Performance: A Systematic Literature Review Denny Astanto; Rika Liftiana; Danang Apriliyanto
International Journal of Economics, Science, and Education Vol. 2 No. 4 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65254/ijese.v2i6.62

Abstract

Purpose:Digital marketing has become a critical strategic tool for organizations seeking to improve marketing performance in an increasingly digital and competitive environment. This study aims to systematically review and synthesize the role of digital marketing in enhancing marketing performance, while identifying key dimensions, research trends, and gaps in the existing management and marketing literature. Design/methodology/approach: This study employs a systematic literature review by analyzing peer-reviewed journal articles indexed in reputable databases such as Scopus and Sinta. The review process follows the PRISMA guidelines, with clearly defined inclusion and exclusion criteria to ensure transparency, consistency, and methodological rigor. Findings:The results indicate that digital marketing has a significant positive impact on marketing performance through various mechanisms, including increased brand awareness, customer engagement, customer satisfaction, and sales performance. Social media marketing, content marketing, search engine optimization, and digital advertising emerge as the most frequently examined digital marketing practices. Research limitations/implications:This review is limited to selected databases and publication periods, which may restrict the comprehensiveness of the findings. Future research is encouraged to employ longitudinal designs and explore contextual factors, particularly in emerging economies. Practical implications:The findings provide practical insights for managers to design and implement effective digital marketing strategies aimed at improving overall marketing performance and sustaining competitive advantage. Originality/value:This study offers an integrative synthesis of digital marketing research and contributes to the literature by identifying dominant themes, methodological patterns, and future research directions. Paper type: Literature review
Co-Authors Abdul Manan Ayi Hendriawan Denny Astanto Eva Ventiana Inka Mariska Abriyana Kurniawati Kurniawati Nur Aini Anisa Rika Liftiana Siswohadi Siswohadi Waloyo