Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi INJECT Interdisciplinary Journal of Communication
Ni Putu Dhanan Kumaradewi M
Universitas Pendidikan Nasional
Religion Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Indonesian Gen Z in Travel Information Search: A Qualitative Study Using the Uses and Gratifications Theory Ni Putu Dhanan Kumaradewi M; I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.5275

Abstract

This study provides exploratory insight into how Generation Z users search for travel information on TikTok, interpreted through the lens of the Uses and Gratifications Theory (UGT). Using a qualitative phenomenological design, data were gathered through in-depth interviews with five female respondents aged 20–29 from major Indonesian cities. Thematic analysis with NVivo 15 identified four interconnected gratification dimensions: affective gratification, social gratification, cognitive-credibility gratification, and cognitive-efficiency gratification. These findings reveal that TikTok functions not merely as an entertainment platform but as an algorithmically mediated information ecosystem that blends emotion, trust, and efficiency in digital discovery. From a theoretical perspective, the study contributes to the contextual application of UGT by introducing the exploratory concept of Algorithmically Mediated Gratification (AMG). Practically, the findings offer actionable insights for business owners and tourism marketers by designing authentic, visually compelling, and interactive short-form content, collaborating with credible micro-influencers, and maintaining consistency across digital platforms to enhance user trust and engagement.
KEPUTUSAN PEMESANAN HOTEL DI ERA DIGITAL: MENGKAJI KEPRIBADIAN MEREK, KEPERCAYAAN MEREK, DAN KREDIBILITAS TRAVEL INFLUENCER Ni Putu Dhanan Kumaradewi M; Anak Agung Ayu Rika Putri Supartha
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 12, No 1 (2026): VOLUME XII NO. 1 APRIL 2026
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v12i1.7784

Abstract

Penelitian ini bertujuan menganalisis pengaruh brand personality dan brand trust terhadap keputusan pemesanan hotel melalui kredibilitas travel influencer dengan perspektif Uses and Gratifications Theory. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling pada responden berusia 18–25 tahun yang pernah melakukan pemesanan hotel melalui OTA dan terpapar konten travel influencer. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa brand personality dan brand trust berpengaruh positif terhadap keputusan pemesanan hotel, baik secara langsung maupun melalui kredibilitas travel influencer sebagai variabel mediasi. Temuan ini mengindikasikan bahwa kredibilitas influencer berperan penting dalam memperkuat persepsi brand dan meningkatkan kepercayaan konsumen dalam pengambilan keputusan. Penelitian ini memberikan implikasi bahwa strategi pemasaran digital hotel perlu memperkuat identitas merek, membangun kepercayaan konsumen, serta memanfaatkan influencer yang kredibel untuk meningkatkan efektivitas promosi dan keputusan pemesanan hotel.
Co-Authors Anak Agung Ayu Rika Putri Supartha I Gusti Ayu Agung Istri Dinda Larasshanti Jelantik