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All Journal Jurnal Transformasi Pendidikan Indonesia
Juwita Handayani
Universitas Graha Nusantara
Environmental Science Other

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Pendampingan Strategi Pemasaran Berbasis Digital Bagi Pelaku UMKM di Kecamatan Padangsidimpuan Utara Yusuf Pathuansyahe; Rizky Mery Octavianna; Juwita Handayani; Nursalamah
Jurnal Transformasi Pendidikan Indonesia Vol. 3 No. 1 (2025): JTPI - Januari
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65474/ng0saq95

Abstract

This study aims to explore the impact of digital marketing strategy assistance on MSME (Micro, Small, and Medium Enterprises) actors in North Padangsidimpuan District. Using a qualitative approach and action research method, the study involved 10 MSME actors who were given intensive training on digital marketing, including the use of social media, e-commerce platforms, and digital analytics tools. The results showed that after the training, there was a significant increase in the understanding of digital marketing among the MSME actors, with 100% of participants being able to use social media as a marketing tool. Additionally, most MSME actors reported a sales increase of up to 40% and successfully expanded their markets beyond the local area. However, challenges remain in content management and digital analytics, indicating the need for ongoing assistance. Overall, the findings suggest that digital marketing can enhance the competitiveness of MSMEs, but proper management and understanding of data analytics are crucial for long-term success.
PENGARUH AKTIVITAS PEMASARAN MELALUI MEDIA SOSIAL TIKTOK TERHADAP KEPUTUSAN PEMBELIAN ULANG KONSUMEN PADA UMKM COFFEE KELANA Juwita Handayani; Lilis Saryani; Ahmad Sayuti Pulungan; Abdelina
Jurnal Transformasi Pendidikan Indonesia Vol. 4 No. 3 (2026): JTPI - JULI
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65474/ghqkg784

Abstract

This study examines the relationship between marketing activities on TikTok and repurchase decisions at the "Kelana" coffee shop, an MSME (Micro, Small, and Medium Enterprise). The evolution of social media has transformed TikTok from a mere source of entertainment into a promotional tool capable of capturing customer attention and fostering engagement. Amidst increasingly fierce competition in the coffee shop industry, digital marketing has emerged as a key strategy for retaining customers and encouraging repeat purchases. "Kelana" coffee shop utilizes TikTok to showcase its products, ambiance, and promotions, while also engaging with its audience. However, it remains unclear whether these marketing activities are linked to customer repurchase decisions. Therefore, this study aims to investigate the relationship between TikTok marketing activities and repurchase decisions at "Kelana" coffee shop. The study focuses on two variables: marketing activities on TikTok and repurchase decisions. Marketing activities are assessed based on content format, posting consistency, and audience interaction. Meanwhile, repurchase decisions are evaluated based on customers' willingness to make repeat purchases and their continued preference for "Kelana" coffee shop. A quantitative research method employing a survey approach was used. Data were collected by distributing questionnaires to "Kelana" coffee shop customers who had viewed or interacted with the business's TikTok account. The data were then analyzed using statistical techniques to determine the relationship between the variables. The findings are expected to serve as a basis for "Kelana" coffee shop to evaluate and develop more effective digital marketing strategies. Furthermore, this study aims to contribute to the body of knowledge regarding digital marketing and consumer behavior, specifically concerning the use of TikTok to drive customer repurchases.
PERAN MANAJEMEN SUMBER DAYA MANUSIA DALAM DINAS PERUMAHAN RAKYAT DAN KAWASAN PERMUKIMAN SERTA PERTANAHAN (PERKIMTAN) KOTA PADANGSIDIMPUAN Juwita Handayani; Edison Siregar; Muhammar Syafii
Jurnal Transformasi Pendidikan Indonesia Vol. 4 No. 1 (2026): JTPI January
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65474/ngq5qz07

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a strategic sector supporting the Indonesian economy, yet they still face challenges in terms of competitiveness, particularly in the era of globalization and technological advancement. This study aims to analyze the application of entrepreneurial management in improving the competitiveness of MSMEs. The method used is a qualitative descriptive approach with simulated data compiled based on general patterns of MSME practices. The results show that the application of entrepreneurial management, such as strategic planning, product innovation, utilization of information technology, and business network development, can increase MSME turnover, market reach, and operational efficiency. Innovation and digital transformation, including the use of social media and e-commerce, are key factors in strengthening the position of MSMEs in the market. However, obstacles such as limited capital, low digital literacy, and conventional mindsets remain major barriers. Therefore, synergy is needed between the government, academics, and business actors to build an adaptive and sustainable entrepreneurial ecosystem in Padangsidimpuan City.
Co-Authors AHMAD SAYUTI PULUNGAN Edison Siregar Muhammar Syafii Nursalamah Rizky Mery Octavianna Saryani, Lilis Yusuf Pathuansyahe