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All Journal Jurnal Transformasi Pendidikan Indonesia
Rizky Mery Octavianna
Universitas Graha Nusantara
Environmental Science Other

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Pemberdayaan Masyarakat Berbasis Ekonomi Kreatif dalam Meningkatkan Kemandirian Ekonomi Masyarakat Desa Parsalakan Angkola Barat Tapanuli Selatan Yusuf Pathuansyah; Rizky Mery Octavianna; Noni Paisah
Jurnal Transformasi Pendidikan Indonesia Vol. 2 No. 3 (2024): JTPI - Juli
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65474/a1v3n357

Abstract

Efforts to empower the people of Parsalakan Village, West Angkola District, South Tapanuli have provided knowledge, awareness and full power to the people of Parsalakan Village, West Angkola District, South Tapanuli in achieving change to become a more independent society. This research uses qualitative methods, where the researcher is the key instrument. The data collection technique is carried out using triangulation (combination), the data is inductive, and the research results are focused on the core or meaning and not globally. Based on the place of implementation, this research is field research and literature. If viewed based on its use, this research is applied research. The research results show that creative economy-based community empowerment activities have gone through: 1) The creative economy-based community empowerment process is carried out through activities for making creative economy products in Parsalakan Village, West Angkola District, South Tapanuli, which includes implementation stages. 2) There is potential for natural resources, human resources and business potential in Parsalakan Village, West Angkola District, South Tapanuli, proven that the community is able to utilize and develop local potential. 3) By forming community groups, it will be easier to mobilize community empowerment, such as fishermen groups, GAPoktan, and others. 4) Community participation occurs by providing awareness. 5) Training has been provided, even in 1 year 4-5 times training. The hope is that after receiving training the results can be developed with their group friends.
Pendampingan Strategi Pemasaran Berbasis Digital Bagi Pelaku UMKM di Kecamatan Padangsidimpuan Utara Yusuf Pathuansyahe; Rizky Mery Octavianna; Juwita Handayani; Nursalamah
Jurnal Transformasi Pendidikan Indonesia Vol. 3 No. 1 (2025): JTPI - Januari
Publisher : Yayasan Perguruan Kampus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65474/ng0saq95

Abstract

This study aims to explore the impact of digital marketing strategy assistance on MSME (Micro, Small, and Medium Enterprises) actors in North Padangsidimpuan District. Using a qualitative approach and action research method, the study involved 10 MSME actors who were given intensive training on digital marketing, including the use of social media, e-commerce platforms, and digital analytics tools. The results showed that after the training, there was a significant increase in the understanding of digital marketing among the MSME actors, with 100% of participants being able to use social media as a marketing tool. Additionally, most MSME actors reported a sales increase of up to 40% and successfully expanded their markets beyond the local area. However, challenges remain in content management and digital analytics, indicating the need for ongoing assistance. Overall, the findings suggest that digital marketing can enhance the competitiveness of MSMEs, but proper management and understanding of data analytics are crucial for long-term success.
Co-Authors Juwita Handayani Noni Paisah Nursalamah Yusuf Pathuansyah Yusuf Pathuansyahe