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All Journal Communautaire: Journal of Community Service Indonesian Journal of Multidisciplinary on Social and Technology KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Ellen Carolina Putri Daeli
Universitas Nias
Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Invest in Gold Now at PC.Gunungsitoli : Safe Investment, Comfortable Future Maria Magdalena Bate’e; Calvin Andika Telaumbanua; Asilika Waruwu; Franky Kristian Mendrofa; Ellen Carolina Putri Daeli; Noriwati Lase; Irene Zega; Putri Amirah Hafidz Harefa; Azeti Harefa
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i2.7532

Abstract

Gold investment is increasingly popular among the public, especially in CP. Gunungsitoli, as one of the gold trading centers. This study aims to explore the gold investment process, benefits, challenges faced by investors, and evaluate the effectiveness of gold investment services in the area. Through literature studies, qualitative and quantitative data collection, and observations, this study found that investors in CP. Gunungsitoli considers gold as a safe and stable asset, especially in the face of economic uncertainty. Although there are risks, such as price fluctuations and potential fraud, people are increasingly aware of the importance of diversifying their portfolios by including gold. The results of the study show that ease of access and quality of information greatly influence gold investment decisions. Local gold shops and digital platforms offer various conveniences, but challenges remain in the form of cyber risks and additional costs. This study is relevant in the local context, providing insight into the dynamics of the gold market and the importance of education for investors. With the right recommendations, it is hoped that people can undergo gold investment with more confidence, making it a safe and comfortable choice for the future.
The Role of Education in Increasing the Success of Gold Investment in Gunungsitoli Calvin Andika Telaumbanua; Asilika Waruwu; Franky Kristian Mendrofa; Ellen Carolina Putri Daeli; Noriwati Lase; Irene Zega; Putri Amirah Hafidz Harefa; Azeti Harefa; Maria Magdalena Bate’e
Communautaire: Journal of Community Service Vol. 4 No. 1 (2025)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/communautaire.v4i1.818

Abstract

This research aims to explore the role of education in increasing the success of gold investment in central poin. Gold has historically been a reliable asset, particularly in developing countries like Indonesia, offering stability amidst economic volatility. However, despite its benefits, many local investors face challenges, such as fluctuating prices and the risk of fraud, which highlight the need for enhanced financial education. The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather data from gold investors. The findings reveal that gold is considered a safe-haven investment amidst economic uncertainty, with educated investors more likely to view it as a means of portfolio diversification. Additionally, trust-building between local traders and investors is crucial for creating a stable investment environment. Furthermore, access to accurate and timely information significantly boosts investor confidence and decision-making. The study highlights the importance of investor education in mitigating risks and ensuring informed decision-making. Recommendations include increasing financial literacy programs and enhancing the accessibility of educational resources for local investors. This research contributes to the growing body of knowledge on gold investment and offers practical insights for both investors and local gold traders.
Pengaruh Digital Marketing terhadap Minat Nasabah dalam Menabung Emas di PT Pegadaian Cabang Gunungsitoli Ellen Carolina Putri Daeli; Maria Magdalena Bate’e; Nanny Artatina Buulolo; Aferiaman Telaumbanua
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13902

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap minat nasabah dalam menabung emas di PT Pegadaian Cabang Gunungsitoli. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan metode survei. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada nasabah PT Pegadaian Cabang Gunungsitoli. Teknik analisis data menggunakan analisis regresi linear sederhana, uji validitas, uji reliabilitas, uji t, dan koefisien determinasi (R²) dengan bantuan aplikasi SPSS versi 27. Berdasarkan hasil analisis data menunjukkan bahwa variabel digital marketing berpengaruh positif dan signifikan terhadap minat nasabah dalam menabung emas dengan nilai signifikansi sebesar 0,000 < 0,05 dan nilai t hitung sebesar 29,313. Nilai koefisien regresi sebesar 0,879 menunjukkan bahwa semakin baik penerapan digital marketing yang dilakukan oleh PT Pegadaian Cabang Gunungsitoli, maka semakin tinggi pula minat nasabah dalam menabung emas. Hasil uji koefisien determinasi (R Square) sebesar 0,900 menunjukkan bahwa digital marketing mampu menjelaskan variasi minat nasabah dalam menabung emas sebesar 90%, sedangkan sisanya sebesar 10% dipengaruhi oleh faktor lain di luar penelitian. Kesimpulan penelitian ini adalah digital marketing berpengaruh positif dan signifikan terhadap minat nasabah dalam menabung emas. Oleh karena itu, PT Pegadaian Cabang Gunungsitoli disarankan untuk terus mengoptimalkan strategi digital marketing melalui media sosial, website, aplikasi digital, dan platform online lainnya guna meningkatkan minat nasabah dalam berinvestasi emas.
Co-Authors Aferiaman Telaumbanua Asilika Waruwu Azeti Harefa Calvin Andika Telaumbanua Franky Kristian Mendrofa Irene Zega MARIA MAGDALENA BATE’E Nanny Artatina Buulolo Noriwati Lase Putri Amirah Hafidz Harefa