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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Info Abdi Cendekia KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Akhmad Edhy Aruman
LSPR Institute of Communication and Business
Religion Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Pengaruh Citra Perusahaan, Kemudahan, dan Kegunaan terhadap Intensi Generasi Z Membuka Rekening Syariah: Studi pada Generasi Z Jakarta Selatan Zakia Ayu Permata; Akhmad Edhy Aruman
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i3.7582

Abstract

This study aims to analyze the influence of company image, perception of ease of use, and perception of usability on the behavioral intentions of Generation Z in using online sharia savings services through Maybank Indonesia's M2U ID application. The background of this research is based on the low adoption rate of Islamic banking services in Indonesia, although the younger generation, especially Generation Z, shows a high level of digital literacy and technology use. This study uses a quantitative approach with an explanatory method. Data was collected from 139 respondents who were residents of South Jakarta aged 18–25 years old through purposive sampling techniques. The research instrument was a closed-ended questionnaire with a five-point Likert scale, which included four main constructs: company image, perception of ease of use, perception of usability, and behavioral intent. Data analysis was carried out using multiple linear regression to test the relationships between variables. The results of the study show that the company's image and the perception of ease of use have a positive and significant influence on the behavioral intention of opening an online sharia savings account. On the contrary, the perception of usefulness actually shows a significant negative influence on behavioral intent. These findings indicate that although functional features are important, symbolic factors and value perception are more dominant in shaping digital sharia service adoption decisions. The implications of this study suggest that Islamic financial institutions need to emphasize on building a strong brand image and creating an easy and intuitive user experience. In addition, it is important to reinforce religious and ethical values in marketing communication and product development. The study also highlights that the alignment between sharia values and digital-native consumer preferences can be key in increasing the market penetration of Islamic financial services.
The Influence of Social Support, Motivation, and Self-Regulation on Academic Achievement of Generation Z Students Gracia Rachmi Adiarsi; Akhmad Edhy Aruman; Aditya Eka Putra; Latifa Ramonita; Sofia Meivina
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/bz83dy57

Abstract

Social media has become an integral part of modern life, particularly for Generation Z as digital natives who actively engage with platforms such as Instagram, TikTok, and WhatsApp. While social media offers opportunities for interaction, information access, and self-expression, its impact on academic achievement remains paradoxical, as it can both support learning and create distractions. This study examines the influence of social support, motivation, and self-regulation on academic achievement, with social media usage patterns as mediating variable. Grounded in Uses and Gratifications Theory and Self-Determination Theory, this research employs a quantitative explanatory approach using PLS-SEM. Data were collected through a questionnaire from 300 undergraduate students at private universities in Jakarta. The findings indicate that social support, intrinsic and extrinsic motivation, and self-regulation significantly influence academic achievement, with self-regulation as the strongest predictor. Furthermore, the intensity and purpose of social media use significantly mediates these relationships, showing that academic outcomes depend on how students align social media use with learning goals. This study highlights that social media can function as a supportive academic tool when used purposefully. The novelty lies in integrating UGT and SDT with behavior constructs of self-regulation and social support to explain how mediated social media use shapes academic achievement among Generation Z students in Jakarta.
Program Literasi Kecerdasan Buatan (AI) Untuk Santri Sekolah Alam Pondok Tahfidz Tunas Mulia Bantargebang, Bekasi Akhmad Edhy Aruman; Dendy Muris; Tri Nugraha Sakti; Mery Raisa; Novrita Widiyastuti
Info Abdi Cendekia Vol. 9 No. 1: Juni 2026
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/iac.v9i1.193

Abstract

Perkembangan pesat kecerdasan buatan (Artificial Intelligence (AI) telah membawa perubahan signifikan dalam dunia pendidikan dan tuntutan keterampilan masa depan. Namun demikian, akses terhadap literasi AI masih belum merata, khususnya di lingkungan pesantren yang berada di wilayah marjinal. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi kecerdasan buatan bagi santri Sekolah Alam Pondok Tahfidz Tunas Mulia, Bantargebang, Bekasi. Metode pelaksanaan menggunakan pendekatan partisipatif dan aplikatif melalui ceramah interaktif, diskusi kelompok, praktik langsung penggunaan aplikasi AI, serta proyek mini berbasis nilai-nilai Islami. Peserta kegiatan mayoritas berasal dari keluarga dhuafa, termasuk anak-anak pemulung di sekitar Tempat Pembuangan Akhir Bantargebang. Hasil evaluasi menunjukkan peningkatan pemahaman santri terhadap konsep dasar AI, kemampuan berpikir kritis digital, serta kesadaran etis dalam penggunaan teknologi. Program ini membuktikan bahwa literasi AI dapat diintegrasikan secara efektif dalam pendidikan pesantren dan berkontribusi pada pemberdayaan digital yang inklusif.
Co-Authors Aditya Eka Putra Dendy Muris Gracia Rachmi Adiarsi Mery Raisa Novrita Widiyastuti Ramonita, Latifa Sofia Meivina Tri Nugraha Sakti Zakia Ayu Permata