Garuda - Garba Rujukan Digital

Pengaruh Strategi Komunikasi Financial Consultant PT. Allianz Life Indonesia Terhadap Minat Beli Nasabah Aditya Eka Putra
ETTISAL : Journal of Communication Vol 4, No 1 (2019): ETTISAL Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v4i1.3071

AbstrakTujuan penulisan ini, adalah untuk mengetahui pengaruh promosi yang dilakukan oleh seorang Financial Consultant terhadap minat beli calon nasabah asuransi dan pengaruh penggunaan media promosi oleh Financial Consultant terhadap peningkatan minat beli calon nasabah. Jenis penelitian menggunakan metode survei termasuk penelitian explanatory. Lokasi penelitiannya adalah Asuransi PT. Allianz Life Indonesia. Pengambilan data berupa angket (kuesioner). Populasi adalah seluruh calon nasabah PT. Allianz Life Indonesia pada area kota Malang yang diprospek oleh Financial Consultant, dalam satu bulan sekitar 600 orang dan diambil sampel 10% dari populasi sehingga berjumlah 60 responden. Dilakukan uji instrument berupa validitas dan reliabilitas, dan analisa data menggunakan analisa regresi linier sederhana. Berdasarkan hasil dari analisis dan pembahasan diperoleh kesimpulan: (1) Terdapat pengaruh signifikan variabel bebas Financial Consultant Sebagai Komunikator terhadap variabel terikat Minat Beli Calon Nasabah di PT. Allianz Life Indonesia yang berada di kota Malang, karena diperoleh nilai signifikansi dari thitung < 0,05. (2) Terdapat pengaruh signifikan variabel bebas Media Promosi terhadap variabel terikat Peningkatan Minat Beli Calon Nasabah di PT. Allianz Life Indonesia Area kota Malang, karena diperoleh nilai signifikansi dari thitung < 0,05. AbstractThe purpose of this writing is to know the influence of promotion conducted by a financial consultant to the interest of buying prospective customers insurance and the influence of promotion media usage by Financial Consultant on the increasing of buy interest of customer. Type of research using survey method including explanatory research. The location of the research is prospective customer of PT. Allianz Life Indonesia, especially those located in Malang City Area - East Java. Taking data in the form of a questionnaire. This population is all prospective customers of PT. Allianz Life Indonesia, with the limitation of the research location, it is only done in the area of Malang city, prospected by Financial Consultant, in one month about 600 people and sampled 10% of the population so that there are 60 respondents. Performed test instrument in the form of validity and reliability, and data analysis using simple regression analysis. Based on the results of the analysis and discussion obtained conclusion: (1) There is significant influence of independent variables Financial Consultant as Communicator PT. Allianz Life Indonesia Malang city area to the dependent variable Buying Iinterest Candidate Ccustomers, as obtained value significance of t count <0.05. (2) There is significant influence of independent variable Media Promotion PT. Allianz Life Indonesia especially those located in Malang City Area to the dependent variable Increase Buying Interest Candidate Customers, as obtained value significance of t count <0.05.

The Impact of Social Media Campaign on Green Coffee Image at Instagram @BLACKPASSION.ID Aditya Eka Putra; Lian Agustina Setiyaningsih; Fitria Setyaningrum; Sri Widayati
Jurnal Komunikasi Nusantara Vol 4 No 1 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v4i1.109

In recent years, the research on social media especially Instagram becomes gradually popular along with the upsurge of the developing number of users. This is an opportunity for companies to use social media as a campaign tool, specifically to build the image of a product through campaigns on social media. In this research, an evaluation of the impact of social media campaigns on the green coffee image is conducted on Instagram @blackpassion.id. In the study, researchers use a quantitative approach as a research methodology. There are two variables used in this study, the independent variable "the impact of social media campaign" (X), and the dependent variable "green coffee image" (Y). The studied population are followers of Instagram @blackpassion.id, 920 followers. In this study, researchers obtained a sample of 90 followers. Further the researchers use a simple linear regression analysis to analyze the data. The result shows that campaign messages delivered on Instagram @blackpassion.id can be well received by respondents. So that there is an impact of the campaign through social media. Abstrak Dalam beberapa tahun terakhir, penelitian tentang media sosial khususnya Instagram menjadi populer secara bertahap seiring dengan meningkatnya jumlah pengguna yang berkembang. Hal ini menjadi peluang bagi perusahaan untuk menggunakan media sosial sebagai alat kampanye, khususnya untuk membangun citra suatu produk melalui kampanye di media sosial. Dalam penelitian ini, evaluasi dampak kampanye media sosial terhadap citra kopi hijau dilakukan di Instagram @blackpassion.id. Dalam penelitian, peneliti menggunakan pendekatan kuantitatif sebagai metodologi penelitian. Ada dua variabel yang digunakan dalam penelitian ini, yaitu variabel bebas “dampak kampanye media sosial” (X), dan variabel terikat “citra kopi hijau” (Y). Populasi yang diteliti adalah followers Instagram @blackpassion.id sebanyak 920 followers. Dalam penelitian ini, peneliti memperoleh sampel sebanyak 90 follower. Selanjutnya peneliti menggunakan analisis regresi linier sederhana untuk menganalisis data. Hasil penelitian menunjukkan bahwa pesan kampanye yang disampaikan di Instagram @blackpassion.id dapat diterima dengan baik oleh responden. Sehingga ada dampak dari kampanye melalui media sosial.

The Impact of Social Media Campaign on Green Coffee Image at Instagram @BLACKPASSION.ID Aditya Eka Putra; Lian Agustina Setiyaningsih; Fitria Setyaningrum; Sri Widayati
Jurnal Komunikasi Nusantara Vol 4 No 1 (2022)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v4i1.109

In recent years, the research on social media especially Instagram becomes gradually popular along with the upsurge of the developing number of users. This is an opportunity for companies to use social media as a campaign tool, specifically to build the image of a product through campaigns on social media. In this research, an evaluation of the impact of social media campaigns on the green coffee image is conducted on Instagram @blackpassion.id. In the study, researchers use a quantitative approach as a research methodology. There are two variables used in this study, the independent variable "the impact of social media campaign" (X), and the dependent variable "green coffee image" (Y). The studied population are followers of Instagram @blackpassion.id, 920 followers. In this study, researchers obtained a sample of 90 followers. Further the researchers use a simple linear regression analysis to analyze the data. The result shows that campaign messages delivered on Instagram @blackpassion.id can be well received by respondents. So that there is an impact of the campaign through social media. Abstrak Dalam beberapa tahun terakhir, penelitian tentang media sosial khususnya Instagram menjadi populer secara bertahap seiring dengan meningkatnya jumlah pengguna yang berkembang. Hal ini menjadi peluang bagi perusahaan untuk menggunakan media sosial sebagai alat kampanye, khususnya untuk membangun citra suatu produk melalui kampanye di media sosial. Dalam penelitian ini, evaluasi dampak kampanye media sosial terhadap citra kopi hijau dilakukan di Instagram @blackpassion.id. Dalam penelitian, peneliti menggunakan pendekatan kuantitatif sebagai metodologi penelitian. Ada dua variabel yang digunakan dalam penelitian ini, yaitu variabel bebas “dampak kampanye media sosial” (X), dan variabel terikat “citra kopi hijau” (Y). Populasi yang diteliti adalah followers Instagram @blackpassion.id sebanyak 920 followers. Dalam penelitian ini, peneliti memperoleh sampel sebanyak 90 follower. Selanjutnya peneliti menggunakan analisis regresi linier sederhana untuk menganalisis data. Hasil penelitian menunjukkan bahwa pesan kampanye yang disampaikan di Instagram @blackpassion.id dapat diterima dengan baik oleh responden. Sehingga ada dampak dari kampanye melalui media sosial.

Penggunaan Fantasy Themes Tentang Pemberdayaan Perempuan Generasi Muda Melalui Media Digital di Komunitas ‘Puan Bisa’ Alya Bunga Saharani; Fachrisa Alma Tiara Putri; Aditya Eka Putra
Jurnal Komunikasi Nusantara Vol 5 No 1 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v5i1.304

The online community 'Puan Bisa' is a women-specific community that has the goal of empowering women, especially young women by utilizing symbolic fantasy in digital communication. The fantasy theme is the contents of messages in communication that have been dramatized, either through the choice of words, phrases, slogans and so on. The purpose of this research is to find out what kind of fantasy themes and messages the founder of the 'Puan Bisa' community uses to members of the 'Puan Bisa' online community board in building group awareness. The goal of this research is to find out what kind of message is used by founder of the 'Puan Bisa' community. The method used in this research is descriptive qualitative with data collection in the form of interviews with informants, pattern matching, literature studies, and internet research. The results of this study show that the fantasy created by the Founder of the 'Puan Bisa' community for members of the online community 'Puan Bisa' has built a group awareness in carrying out and describing women's empowerment. This causes a fantasy chain to occur which gives rise to certain types of fantasy that have specific meanings when used within the women's empowerment community. Abstrak Komunitas online ‘Puan Bisa’ merupakan komunitas khusus perempuan yang mempunyai tujuan untuk memberdayakan perempuan khususnya perempuan muda dengan memanfaatkan fantasi simbolik dalam komunikasi digital. Tema fantasi merupakan isi pesan dalam komunikasi yang sudah didramatisasi, baik melalui pemilihan kata, frasa, slogan dan lain sebagainya. Tujuan dari penelitian ini untuk mengetahui tema fantasi dan pesan seperti apa yang digunakan pendiri komunitas ‘Puan Bisa’ kepada anggota pengurus komunitas online ‘Puan Bisa’ dalam membangun kesadaran kelompok. Metode yang digunakan pada penelitian ini adalah kualitatif deskriptif dengan pengumpulan data berupa wawancara terhadap informan, pola pencocokan, studi pustaka, dan riset internet. Hasil dari penelitian ini fantasi yang diciptakan oleh Pendiri dari komunitas ‘Puan Bisa’ kepada anggota pengurus komunitas online ‘Puan Bisa’ telah membangun sebuah kesadaran kelompok dalam melakukan dan menggambarkan pemberdayaan perempuan. Hal ini menyebabkan terjadinya rantai fantasi yang memunculkan tipe fantasi tertentu yang bermakna spesifik ketika digunakan di dalam komunitas pemberdayaan perempuan.

Penggunaan Fantasy Themes Tentang Pemberdayaan Perempuan Generasi Muda Melalui Media Digital di Komunitas ‘Puan Bisa’ Alya Bunga Saharani; Fachrisa Alma Tiara Putri; Aditya Eka Putra
Jurnal Komunikasi Nusantara Vol 5 No 1 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v5i1.304

The online community 'Puan Bisa' is a women-specific community that has the goal of empowering women, especially young women by utilizing symbolic fantasy in digital communication. The fantasy theme is the contents of messages in communication that have been dramatized, either through the choice of words, phrases, slogans and so on. The purpose of this research is to find out what kind of fantasy themes and messages the founder of the 'Puan Bisa' community uses to members of the 'Puan Bisa' online community board in building group awareness. The goal of this research is to find out what kind of message is used by founder of the 'Puan Bisa' community. The method used in this research is descriptive qualitative with data collection in the form of interviews with informants, pattern matching, literature studies, and internet research. The results of this study show that the fantasy created by the Founder of the 'Puan Bisa' community for members of the online community 'Puan Bisa' has built a group awareness in carrying out and describing women's empowerment. This causes a fantasy chain to occur which gives rise to certain types of fantasy that have specific meanings when used within the women's empowerment community. Abstrak Komunitas online ‘Puan Bisa’ merupakan komunitas khusus perempuan yang mempunyai tujuan untuk memberdayakan perempuan khususnya perempuan muda dengan memanfaatkan fantasi simbolik dalam komunikasi digital. Tema fantasi merupakan isi pesan dalam komunikasi yang sudah didramatisasi, baik melalui pemilihan kata, frasa, slogan dan lain sebagainya. Tujuan dari penelitian ini untuk mengetahui tema fantasi dan pesan seperti apa yang digunakan pendiri komunitas ‘Puan Bisa’ kepada anggota pengurus komunitas online ‘Puan Bisa’ dalam membangun kesadaran kelompok. Metode yang digunakan pada penelitian ini adalah kualitatif deskriptif dengan pengumpulan data berupa wawancara terhadap informan, pola pencocokan, studi pustaka, dan riset internet. Hasil dari penelitian ini fantasi yang diciptakan oleh Pendiri dari komunitas ‘Puan Bisa’ kepada anggota pengurus komunitas online ‘Puan Bisa’ telah membangun sebuah kesadaran kelompok dalam melakukan dan menggambarkan pemberdayaan perempuan. Hal ini menyebabkan terjadinya rantai fantasi yang memunculkan tipe fantasi tertentu yang bermakna spesifik ketika digunakan di dalam komunitas pemberdayaan perempuan.

The Influence of Social Support, Motivation, and Self-Regulation on Academic Achievement of Generation Z Students Gracia Rachmi Adiarsi; Akhmad Edhy Aruman; Aditya Eka Putra; Latifa Ramonita; Sofia Meivina
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/bz83dy57

Social media has become an integral part of modern life, particularly for Generation Z as digital natives who actively engage with platforms such as Instagram, TikTok, and WhatsApp. While social media offers opportunities for interaction, information access, and self-expression, its impact on academic achievement remains paradoxical, as it can both support learning and create distractions. This study examines the influence of social support, motivation, and self-regulation on academic achievement, with social media usage patterns as mediating variable. Grounded in Uses and Gratifications Theory and Self-Determination Theory, this research employs a quantitative explanatory approach using PLS-SEM. Data were collected through a questionnaire from 300 undergraduate students at private universities in Jakarta. The findings indicate that social support, intrinsic and extrinsic motivation, and self-regulation significantly influence academic achievement, with self-regulation as the strongest predictor. Furthermore, the intensity and purpose of social media use significantly mediates these relationships, showing that academic outcomes depend on how students align social media use with learning goals. This study highlights that social media can function as a supportive academic tool when used purposefully. The novelty lies in integrating UGT and SDT with behavior constructs of self-regulation and social support to explain how mediated social media use shapes academic achievement among Generation Z students in Jakarta.

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