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All Journal JPM Indonesian Journal of Innovation Multidisipliner Research Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Kepada Masyarakat Merah Putih (JPKMMP)
Vivin Alifianti Rusyana
Politeknik Negeri Bandung
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Digitalisasi Prosedur Pajak melalui Coretax: Studi Kualitatif tentang Tantangan dan Peluang bagi Pengguna di Sektor Pariwisata Bandung Zhafira Citra Paramita; Vivin Alifianti Rusyana; Harmon Chaniago
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i1.5080

Abstract

The rapid development of digital technology in recent years has driven the transformation of tax administration systems in Indonesia. Aligning with global trends, the government, through the Directorate General of Taxes, launched Coretax (Compliance and Risk Management System for Taxation) as part of a digital-based tax modernization strategy. This qualitative study explores the challenges and opportunities of Coretax adoption among tourism sector users in Bandung. Data were collected through in-depth interviews with key informants from tourism businesses and analyzed using thematic and SWOT analysis. The findings reveal that while Coretax offers benefits such as system integration, faster reporting, and reduced input errors, its implementation faces significant obstacles, including system instability, limited IT support, and low digital literacy. The study concludes with recommendations to enhance system stability, improve technical support, and strengthen digital literacy to optimize Coretax adoption.
Pendampingan Transformasi Digital sebagai Upaya Penguatan Keberlanjutan UMKM Kuliner Soto Madura Mas Al 14 Harmon Chaniago; Zhafira Citra Paramita; Firgiawan Yudha Tama; Moch Helmy; Razan Wilar Mahinda; Vivin Alifianti Rusyana
Jurnal PKM Merah Putih Vol 1 No 2 (2025): JPKMMP
Publisher : LPPM-STEMBI Al Aziziyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65661/jpkmmp.v1i2.37

Abstract

Program pendampingan digitalisasi pada UMKM Warung Soto Madura Mas Al 14 di Bandung bertujuan membantu pemilik usaha beradaptasi dengan perkembangan teknologi dan perubahan perilaku konsumen di era ekonomi digital. Kegiatan ini muncul dari kebutuhan untuk meningkatkan literasi digital, memperluas jangkauan pemasaran online, dan memperbaiki sistem pencatatan keuangan yang masih manual. Melalui pendampingan terstruktur, program ini fokus memperkuat strategi pemasaran, visibilitas digital, dan kapasitas manajerial agar UMKM lebih kompetitif di sektor kuliner. Langkah awal dilakukan dengan optimalisasi akun media sosial untuk membangun identitas digital dan memperkuat komunikasi dengan pelanggan. Selanjutnya, pembuatan dan pengembangan profil Google Business mempermudah akses informasi seperti lokasi, jam operasional, dan ulasan pelanggan. Halaman Linktree juga disiapkan untuk memusatkan berbagai tautan digital agar lebih mudah diakses. Perbaikan tampilan pada platform layanan antar makanan dilakukan melalui peningkatan foto menu, deskripsi produk, dan konsistensi visual. Dari sisi manajerial, pelatihan pencatatan keuangan digital menggunakan aplikasi sederhana membantu menciptakan sistem keuangan yang lebih akurat dan mudah dievaluasi. Hasil pendampingan menunjukkan peningkatan signifikan pada visibilitas digital, profesionalitas tampilan usaha, dan efisiensi pencatatan keuangan. Warung menjadi lebih mudah ditemukan dan tampil lebih rapi secara online maupun offline. Adanya fondasi digital yang lebih kuat, UMKM memiliki peluang lebih besar untuk meningkatkan penjualan, memperluas jangkauan pasar, dan menjaga keberlanjutan usaha. Program ini juga memberikan bekal literasi digital dan keuangan yang dapat terus dikembangkan secara mandiri.
Pendampingan Optimalisasi Pencatatan Data Daily worker Berbasis Microsoft Excel pada Departemen Human Resources Hotel APendampingan Optimalisasi Pencatatan Data Daily worker Berbasis Microsoft Excel pada Departemen Human Resources Hotel A Vivin Alifianti Rusyana; Koernia Purwihartuti; Dewi Sekar Ayu
Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2026): July- JPM
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/jpm.v4i2.207

Abstract

The hospitality industry requires an orderly workforce administration system, particularly in managing daily workers who support daily operational needs. In the human resources Department of Hotel A in Bandung, daily worker data recording was initially conducted using physical forms before being recapitulated into a digital file. This condition made the data less structured, increased the possibility of misplaced documents, and made it difficult to monitor the number of workers by department. This community service activity aimed to optimize daily worker data recording through assistance in developing and implementing a Microsoft Excel-based template. The implementation method consisted of partner needs identification, workflow mapping, template development, template implementation, and evaluation of the application results. The results show that the Excel template helped organize daily worker data more systematically based on department, section, working date, payment method, and worker category, namely approval and additional. The implementation also improved data accessibility through a shared folder, supported weekly recapitulation, and reduced dependence on physical documents. This activity indicates that simple digitalization using Microsoft Excel can serve as a practical solution for improving human resources administration efficiency in the hospitality industry.
The Role of Location Accessibility and Servicescape in Shaping Customer Satisfaction and Loyalty: Evidence from Traditional Food Microenterprise Firgiawan Yudha Tama; Mochamad Helmy Kusuma; Razan Wilar Mahinda; Vivin Alifianti Rusyana; Zhafira Citra Paramita; Eggi Indriani Pratami; Wahyu Rafdinal
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1634

Abstract

This study investigates how location accessibility and the quality of the physical service environment (servicescape) shape perceived value for money, customer satisfaction, and customer loyalty within traditional micro-scale culinary businesses, particularly warung soto. The intensifying competition in the food industry has increased the importance of creating meaningful dining experiences, making both spatial accessibility and environmental design crucial determinants of customer evaluations. A quantitative research design was employed by distributing an online questionnaire to 100 individuals who had previously visited a warung soto. The data were analyzed using the SEM-PLS approach via SmartPLS 4.0 to assess measurement validity, construct reliability, and the structural relationships among variables. The findings reveal that both location accessibility and servicescape exert significant positive effects on perceived value for money and customer satisfaction. Furthermore, perceived value for money enhances customer satisfaction but does not directly lead to customer loyalty, indicating that positive value perceptions must be accompanied by satisfying experiences to encourage repeat patronage. In contrast, customer satisfaction emerged as the strongest predictor of customer loyalty, emphasizing that a consistently positive dining experience is essential for building long-term commitment. Overall, the study highlights the strategic importance of enhancing accessibility, improving physical service environments, and ensuring pleasant customer experiences to strengthen perceived value and foster loyalty within traditional micro food enterprises. Future research is encouraged to broaden the scope of variables and contexts to enrich insights into consumer behavior in the culinary sector
Co-Authors Chaniago, Harmon Dewi Sekar Ayu Eggi Indriani Pratami Firgiawan Yudha Tama Harmon Chaniago Koernia Purwihartuti Moch Helmy Mochamad Helmy Kusuma Razan Wilar Mahinda Wahyu Rafdinal Zhafira Citra Paramita